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Do video marketing right – the pros and cons of YouTube and more
"Video is a powerful enterprise marketing tool - but if you're not careful, you can get into trouble. YouTube's limitations can pose problems. When it comes to viewer engagement, issues like video length matter."
content  marketing  digital  and 
yesterday by jonerp
The Most Frustrating Things for B2B Buyers
"While there is more information available than ever, buyers find it really hard to find what they are looking for. This is not a vendor-only problem. It’s an industry problem, and maybe even an internal one for the buying team. We know that buying efforts blend research done internally (‘what do we know already’), with vendors, and with independent influencers). Collectively, this mix makes buying hard."
go-to-market  b2b  buying  process  content  marketing  frustration 
11 days ago by jonerp
Alexa, can you give me a daily enterprise tech Flash Briefing? “Not exactly, but you may like these podcasts.”
"Hey enterprise pros - like the idea of a personalized audio briefing? So do I. Alexa's Flash Briefings lack enterprise content, but there's still a nice mix of tech and business updates to be had. Here's some tips for getting started, and a look at my setup."
content  marketing  digital  skills  and  training  productivity  the  new  professional  it  as  a  service 
23 days ago by jonerp
Is HowDoo the future of social media platforms? An inside look at HowDoo’s ambitious Facebook alternative
"Can Facebook and its Instagram tentacles be unseated? Seems unlikely, but the cracks in the data armor are showing. A blockchain-powered alternative seems farfetched, but HowDoo has some refreshing ideas to consider."
content  marketing  data  privacy  digital  and  identity  social 
4 weeks ago by jonerp
What has the attention of marketers for 2019?
"It's a new year, but marketers are grappling with some classic problems. Here's Barb's rundown of the top issues marketing are reckoning with in 2019, from ABM to content marketing tools."
content  marketing  crm  and  customer  experience  digital 
4 weeks ago by jonerp
Google and IBM still trying desperately to move cloud market-share needle | TechCrunch
While becoming cross-platform compatible isn’t exactly a radical notion in general, it most certainly is for a company like IBM, which if it had its druthers and a bit more market share, would probably have been content to maintain the status quo. But if the majority of your customers are pursuing a multi-cloud strategy, it might be a good idea for you to jump on the bandwagon — and that’s precisely what IBM has done by opening up access to Watson across clouds in this fashion.
"While  becoming  cross-platform  compatible  isn’t  exactly  a  radical  notion  in  general  it  most  certainly  is  for  company  like  IBM  which  if  had  its  druthers  and  bit  more  market  share  would  probably  have  been  content  to  maintain  the  status  quo.  But  majority  of  your  customers  are  pursuing  multi-cloud  strategy  might  be  good  idea  you  jump  on  bandwagon    that’s  precisely  what  has  done  by  opening  up  access  Watson  across  clouds  this  fashion. 
4 weeks ago by jonerp
The Missing Link for Effective Personalization
"It is really hard for content owners or creators to figure out how to create content for this user-centric world. Sure, I can “chunk” things up, but when the assembly is dynamic, it is hard to create a flowing coherent story. It also requires a significant investment in understanding the user.

When that is missing, what usually happens isleast common denominator results. The most impactful elements of the product don’t get leveraged, but some of the capabilities that were developed to deliver those capabilities do get used. For us, customers focused more on easy content contribution than role based tailoring. Or, we saw them create personalized content, but much of it was duplicated, creating a versioning nightmare (finding all of the “common elements” when a change or update was needed). Overall, we were moderately, vs. wildly, successful as a result."
go-to-market  content  creation  customer  centric  personalization  user 
6 weeks ago by jonerp
Facebook profits, revenues, users and advertisers all soar – what’s it going to take?
"Facebook's clean-up costs are soaring, but so are profits and revenues and user numbers and advertisers. Why change?"
content  marketing  data  privacy  digital  and  security  social  ux  application  design 
6 weeks ago by jonerp
The Year That Was – the Stuart version
"A tough year for some in the retail sector, but progress on the omni-channel journey for others."
analytics  planning  and  data  analysis  cloud  platforms  -  infrastructure  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  content  marketing  enterprise  in  the  real  world  retail  e-commerce  omni-channel  social 
11 weeks ago by jonerp
Sales and marketing working in tandem – organizational Holy Grail or the new reality?
"Marketing and Sales working in harmony for the greater good...or fighting like a bag of cats. Salesforce's State of Marketing Report suggests progress."
analytics  planning  and  data  analysis  cloud  platforms  -  infrastructure  architecture  crm  customer  experience  digital  content  marketing  iot  robotics  ai  machine  intelligence  social  user  ux  application  design 
december 2018 by jonerp
Local marketing tactics are necessary – but the data says they’re not happening
"Despite the embarrassing gaffes we read about from time to time, too many marketers push the same campaigns across global markets. Barb Mosher Zinck says the data on lack of marketing localization is a wake up call."
analytics  planning  and  data  analysis  digital  content  marketing 
december 2018 by jonerp
Zuckerberg ‘sends his cat’ as 9 governments slam Facebook CEO for not talking to 447 million people
"Zuck didn't show but the representatives of 9 governments and 447 million people did turn up to grill the latest Zuckerberg avatar."
data  privacy  digital  and  content  marketing  governing  identity  security  regulation  social 
november 2018 by jonerp
Zuckerberg vs the Serjeant-at-Arms – no contest as Facebook documents are seized by UK Government
"Obscure Parliamentary procedure was used to get hold of Facebook documents. Now the fun begins..."
data  privacy  digital  and  content  marketing  governing  identity  security  regulation 
november 2018 by jonerp
Two decades of online doesn’t guarantee the necessary omni-channel balance for Nordstrom
"Nordstrom reckons that two decades of online presence is validation of its digital investment and progress, but the omni-channel alignment is still elusive. "
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  retail  e-commerce  the  omni-channel  social 
november 2018 by jonerp
Zuckerberg’s annus horribilis continues as Facebook growth slows
"A "tough year" for the Facebook CEO - and 2019's not looking that much better..."
data  privacy  digital  and  content  marketing  governing  identity  security  social 
november 2018 by jonerp
The New York Times – far from ‘failing’ as a Subscription Economy exemplar
"Donald Trump reckons it should be called "the failing New York Times", but in reality it's a digital transformation success story. "
collaboration  sharing  and  digital  productivity  content  marketing  enterprise  in  the  real  world  social 
november 2018 by jonerp
Twilio’s $2 billion for SendGrid says that email’s not dead
"Despite the rise of messaging, chatbots and voice assistants, Twiio's $2 billion purchase of SendGrid sends a message that email's far from dead"
collaboration  sharing  and  digital  productivity  crm  customer  experience  content  marketing  infrastructure  ux  application  design 
october 2018 by jonerp
Putting the customer at the heart of marketing – Salesforce CMO Stephanie Buscemi on how it’s done
"The recent Dreamforce conference was customer-rich; CMO Stephanie Buscemi explains how it's done."
crm  and  customer  experience  digital  content  marketing  social 
october 2018 by jonerp
Dreamforce 2018 – Keith Block on integration, innovation and life as a co-CEO
"As Dreamforce begins to wind down, I had the chance to sit down to chew the fat with co-CEO Keith Block on a variety of Salesforce-related topics."
cloud  platforms  -  infrastructure  and  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  content  marketing  financial  services  fintech  hcm  the  future  of  work  iot  robotics  ai  retail  e-commerce  omni-channel  df18 
september 2018 by jonerp
Has GDPR changed marketing?
"GDPR is a wakeup call to marketing and beyond - and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here."
crm  and  customer  experience  data  privacy  digital  content  marketing  governing  identity  security  gdpr 
september 2018 by jonerp
The Marketing Cloud wars re-ignite as Adobe snaps up Marketo for $4.75bn
"Adobe is to buy Marketo, upping its stakes and ambitions in the marketing tech space and escalating conflict with Oracle and Salesforce."
digital  and  content  marketing  e-commerce 
september 2018 by jonerp
Europe deals the open internet a blow as controversial copyright rules take a step closer to law
"Europe just dealt the open internet a blow - and probably undermined its own Digital Single Market economy plans in the process."
digital  and  content  marketing  governing  identity  privacy  security  regulation  social 
september 2018 by jonerp
Digital media disruptions 23 – audience metrics that matter, and the content brevity debate
"It's time for another review of media disruptions, with the enterprise reader in mind. In this edition - audience metrics over vanity metrics, and subscribers for the win. And: content brevity versus long-form immersion."
analytics  planning  and  data  analysis  content  marketing  digital  social  media 
september 2018 by jonerp
How to make sure your customer panel is boring and forgettable again this year
"It takes skill and determination to make a customer panel truly boring. But if you follow these seventeen tips, you too can roll out a truly yawn-inducing panel. After the satire is over, I reveal the keys to avoiding this fate."
content  marketing  crm  and  customer  experience  digital  social 
september 2018 by jonerp
Meltwater pivots to let data scientists loose on the world’s biggest business dataset
"Media intelligence provider Meltwater pivots to a platform strategy with Fairhair.ai, opening its huge dataset of online business content to data scientists"
cloud  platforms  -  infrastructure  and  architecture  digital  content  marketing  machine  intelligence  ai  social 
september 2018 by jonerp
How Milk Makeup is making its mark on e-commerce – a Salesforce use case
"As I prep for Shop.org, now is the time to pull out the best retail stories I have yet to write about. Here's how Milk Makeup competes with the retail giants - and how Salesforce Commerce Cloud enters the picture."
digital  and  content  marketing  e-commerce  mobile  retail  the  omni-channel  use  cases 
august 2018 by jonerp
B2B Buyers are changing; we are all publishers now – answering the top audience questions
"Recently I put my content strategy for the B2B buyer to the live test. The audience had some terrific questions. Here's a rundown of the event and the top questions asked - with links to audio."
content  marketing  digital  and  the  new  professional  it  as  a  service 
august 2018 by jonerp
Weekend musing – A simple Kill Switch solution to the mess that is Facebook
"Facebook can't seem to catch a break in the court of public opinion but there may be a simple solution to its woes. Bring on the Kill Switch."
content  marketing  customer  service  management  regulation  social 
july 2018 by jonerp
Digital media disruptions 22 – assessing B2B paywalls, Facebook’s algo, and the changing rules of SEO
"In this edition - what can enterprises learn from B2B subscription paywalls? Plus: data shows how Facebook's algo has shifted away from news and B2B. SEO rules get an update with voice search on the way, and we learn from Netflix's highs and lows."
content  marketing  digital  and  media 
july 2018 by jonerp
TrustRadius challenges software vendors to be more transparent in sales and marketing – but how?
"My last debate with TrustRadius on the impact of peer reviews on B2B buyers was certainly interesting. But their data raised a question we need to answer: how can vendors make their sales and marketing more transparent - and relevant to buyers?"
analytics  planning  and  data  analysis  content  marketing  crm  customer  experience  digital 
july 2018 by jonerp
Box opens up about the company’s approach to innovation
"Patel strongly believes that the quality of the problem is directly proportional to the outcome of the project. Part of that is solving a real customer pain point, but it’s also about challenging your engineers. You can be successfully solving the low-hanging fruit problems most of the time, but then you don’t necessarily attract the highest quality engineering talent."
cloud  developer  enterprise  box  content  management  jeetu  patel  software  development 
july 2018 by jonerp
Content Versus Conversation
"Breakthrough strategies require this conversational content to be captured and delivered in written form. Be bold, tell stories, differentiate. While all of this is hard, it’s far from impossible—it’s done all the time in conversations. The one thing that can’t be duplicated is the dialog that enables clarifications and deeper understanding. But building to that is possible."
go-to-market  b2b  marketing  content  conversation  dialog  messaging 
july 2018 by jonerp
How to squander an enterprise media relations day
"Once or twice a year, enterprise media are gather at your user event, eager to write about truly inspiring stories and unexpected news. What could go wrong? A lot, actually. Here's 13 ways to botch it up, presented as satire with snark on the house."
collaboration  sharing  and  digital  productivity  content  marketing  social  the  new  professional  it  as  a  service 
july 2018 by jonerp
Salesforce Connections 2018 – email marketing falls short without these email deliverability tactics
"One highlight of Salesforce Connections 2018 was a wonderfully practical session on getting email deliverability on pace with today's modern inbox. Beyond the tips, we heard about notable trends that will impact email engagement going forward."
analytics  planning  and  data  analysis  content  marketing  crm  customer  experience  digital 
june 2018 by jonerp
Enterprise hits and misses – Buyers are changing, Workday is buying, and the Microsoft – Github debate continues
"This week - Another no-vacation-for-you surprise as Workday buys Adaptive Insights. The B2B buyer is changing faster than sales can keep up, and Microsoft's Github acquisition provokes debate - and a big whiff."
content  marketing  hits  and  misses  open  source  the  new  professional  it  as  a  service 
june 2018 by jonerp
Salesforce Connections ’18 – How USA Today put email marketing in their digital fast lane
"When Mark Nylec joined Gannett, the publisher of USA Today, he had two things going for him: a massive subscriber base, and his ability to get the most out of the Salesforce Marketing Cloud. But he also had a boatload of data integrity issues in the way of his digital plans. "
content  marketing  digital  and  enterprise  in  the  real  world  use  cases 
june 2018 by jonerp
More fun with email filters, from GDPR sanity to smarter enterprise news alerts
"It's Friday and enterprise minds are wandering. How about some fun with GDPR spam and PR embargo absurdity, and how to keep it from your inbox? Plus: illustrated tips on personalizing enterprise news alerts and social link notifications."
content  marketing  digital  skills  and  training  the  new  professional  it  as  a  service 
june 2018 by jonerp
“I get to review this before you publish it, right?” A media day botch job we all need to avoid
"In our line of work, there's nothing more awkward than the phrase "Can I review this before publication?" We all need more customer use cases. Here's ten tips to avoid the gotchas - and ensure a great experience for the customer."
content  marketing  digital  and  enterprise  in  the  real  world  media 
may 2018 by jonerp
Ascend London 2018 – don’t fear GDPR compliance, embrace it says a lawyer
"Episerver's Peter Yeung provided a refreshing and uplifting view of GDPR. Not too shabby for a lawyer."
crm  and  customer  experience  digital  content  marketing  gdpr 
may 2018 by jonerp
Klout throws in the towel on whatever they were trying to accomplish – long live GDPR!
"Klout is shutting its doors. Who better than me, a Klout fanboy of the highest order, to pay a loving tribute? But hold up - there's a GDPR twist."
analytics  planning  and  data  analysis  digital  content  marketing  social 
may 2018 by jonerp
Digital media disruptions 21 – why email newsletters rule and analyst days are lacking
"In this edition - the power of email newsletters, and the pitfalls ahead. Also: why analyst days fall short and the myths of influencer marketing. Facebook's stumbles bring privacy lessons."
content  marketing  crm  and  customer  experience  digital  social 
april 2018 by jonerp
Bed, Bath & Beyond – when you wish upon a digital vision…your share price collapses
Bed, Bath & Beyond's digital direction has been furnished with more detail, but it's still not clear whether this is a vision or a wish list...
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  retail  e-commerce  the  omni-channel 
april 2018 by jonerp
GoDaddy influencer scoring with Nimble
"GoDaddy has a unique use case for Nimble - the discovery and assessment of both internal and external community influencers in micro-verticals. Here's their story."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  skills  training  use  cases 
april 2018 by jonerp
Engage, monitor, improve – the virtuous cycle at the heart of the XaaS Effect - by @philww
"Continuous digital connection sets up a virtuous cycle of engage, monitor, improve at the heart of the XaaS Effect and the shift to Everything-as-a-Service"
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  frictionless  enterprise 
march 2018 by jonerp
How The New York Times is operationalizing its ad yield business with Domo
"In this midst of a difficult/promising digital transition, Jay Glogovsky of The New York Times told the Domopalooza 2018 audience how he was operationalizing their ad yield business with Domo. Afterwards, Glogovsky and I dug into the story."
analytics  planning  and  data  analysis  digital  content  marketing  enterprise  in  the  real  world  use  cases 
march 2018 by jonerp
Domopalooza 2018 – how Cisco is changing marketing with accountability, data, and engagement - by @jonerp #DP18
"What makes you special: This is about differentiation. Being clear about what sets you apart from competition (and, hint, it’s not your people) is critical. You have create contrasts that lay the groundwork for preference.What do I normally see? No comparisons, no terminology that starts to connect to differentiation. Or, vague statements of differentiation (like the people claim) that are made with no context of what the comparison is."
analytics  planning  and  data  analysis  content  marketing  digital  use  cases 
march 2018 by jonerp
Finance and healthcare tower as Salesforce officially breaks $10 billion run rate - by @whostu
"Salesforce formally broke through its $10 billion revenue goal yesterday with financial services, healthcare and the EMEA region standing out as highlights."
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  financial  services  fintech  healthcare  transformation  iot  robotics  ai 
march 2018 by jonerp
Sharing means caring: Users prefer content recommendations that don’t sacrifice their privacy
"In this new era of increasing personalization, many companies have assumed that there must be a trade-off for reader and data privacy in order to get the reader to stay. But whether it’s GDPR, browser updates or even company values, relying on intrusive reader data might not be an option available. My hypothesis: By understanding the needs of their readers, publishers can make use of the audience data they have while respecting readers’ privacy."
analytics  that  matter  api  content  recommendations  privacy  the  intercept  new  yorker 
february 2018 by jonerp
What can enterprises learn from Facebook’s no good, very bad week? - by @jonerp
"Facebook just had a terrible, horrible, no good, very bad week. The stakes are high - and the enterprise lessons are plenty. Here's my analysis."
content  marketing  digital  and  ux  application  design  media 
february 2018 by jonerp
‘Fake News’, Trump and digital transformation – the challenge for news media - by @whostu
"A tale of two Thom(p)sons - Mark and Robert, media moguls at rival publishing empires, facing up to digital disruption and the challenge of transforming business models in an era of 'Fake News'."
digital  and  content  marketing  enterprise  in  the  real  world 
february 2018 by jonerp
How GDPR is changing the way we market to customers - by @bmosherzinck
"May 25, 2018 looms for EU-concerned marketers like a data transparency judgement day. But as Barb Mosher Zinck learned from Demandbase, diligent marketers have a chance to differentiate themselves through privacy."
digital  and  content  marketing  gdpr 
february 2018 by jonerp
Digital media disruptions XX – Facebook elevates comments over shares + Alexa’s content future - by @jonerp
"In this edition – why Facebook's comments over shares News Feed change matters far beyond Facebook. How to tell the real influencers from the fakes, and: why brands should reckon with Alexa for content."
content  marketing  digital  and  iot  robotics  ai  user  experience  media 
february 2018 by jonerp
Built.io and Contentstack bring on the headless CMS experience - by @philww
"Built.io spinoff Contentstack provides a headless CMS to deliver adaptive content within a personalized, responsive and multi-channel digital experience."
crm  and  customer  experience  digital  content  marketing  ux  application  design 
february 2018 by jonerp
Sales and Marketing 2.0 – why marketing and sales have to adapt to today’s buyer - by @bmosherzinck
"The buyer is changing. Marketing has to adapt, or be tuned out. But what about sales? Barb Mosher Zinck explores the keys to Sales and Marketing 2.0 - including a new approach to content marketing."
digital  and  content  marketing  sales 
february 2018 by jonerp
Is it time to add podcasting to your marketing mix? - by @bmosherzinck
"If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options - and explains how podcasting can fit into the marketing mix."
content  marketing  digital  and 
january 2018 by jonerp
New data shows power of videos, text and storytelling – but the advertising model is still broken - by @jonerp
"I thought I was going to roast a Playbuzz PR email on fixing fake news. But their data on the impact of video in brand storytelling is worth a look. Here's how it impacts enterprise marketers."
analytics  planning  and  data  analysis  content  marketing  digital  ux  application  design  media 
january 2018 by jonerp
diginomica 2017 – the year according to Jon - by @jonerp
"With 2018 in sight, Jon Reed takes a look back at highlights from the departing year on diginomica."
analytics  planning  and  data  analysis  cloud  erp  financials  supply  chain  content  marketing  digital  skills  training  transformation  -  frictionless  enterprise  future  of  work  machine  intelligence  ai  blockchain 
december 2017 by jonerp
Questions to Answer - by @barnes_hank
"When we work with tech providers, they are constantly looking for help and advice on messaging and storytelling. There are so many things to consider that it can be overwhelming. What content formats are needed? How should we message to personas (a dangerous approach in B2B). What type of stories do we need? How does content serve the buyer journey? And the list goes on and on."
go-to-market  activity  streams  buying  cycle  content  personas 
december 2017 by jonerp
GDPR – aggression, blame-shifting and obfuscation ahead?
"SugarCRM CEO Larry Augustin welcomes GDPR, but the side-effects may be grim, he says."
crm  and  customer  experience  data  privacy  digital  content  marketing  government  public  services  open  source  regulation 
december 2017 by jonerp
Four things marketers should not do in 2018 – and one they should - by @bmosherzinck
"Marketers can expect plenty of shiny new toys to play with in 2018. But that's not going to get us there. Here's four things NOT to do in 2018, and one unsexy - but important - thing marketers must get right."
digital  and  content  marketing 
december 2017 by jonerp
Mickey Mouse meets Murdoch – media digital disruption just got real - by @whostu
"Disney's streaming media ambitions took a major step forward with a $52.4 billion planned takeover of 21st Century Fox assets - assuming there are no anti-trust barriers in the way."
digital  and  content  marketing 
december 2017 by jonerp
How content became the crowning digital disruptor achievement for Netflix - by @whostu
"Netflix has disrupted the broadcast TV industry and now has its sights on the movie business. Chief Content Officer Ted Sarandos talks through the challenges ahead."
content  marketing  digital  and  enterprise  in  the  real  world  user  experience 
december 2017 by jonerp
Is the enterprise still in content shock? A content marketing debate with a new twist - by @jonerp
"Are enterprises still in content shock? New data suggests that content saturation levels are a real problem. I revisit a classic debate, and explain why my advice to enterprises has shifted since 2014."
content  marketing  digital  and 
december 2017 by jonerp
How much can you really trust user-generated content? - by @bmosherzinck
"User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from SproutSocial."
content  marketing  digital  and  user  experience 
november 2017 by jonerp
TrustRadius on how to make peer reviews matter for B2B buyers - by @bmosherzinck
"Customer reviews are a huge factor in B2C buying. But can B2B peer reviews reach the same level of relevance? TrustRadius says yes - here's how they're doing it."
content  marketing  digital  and  skills  training  professional  services 
november 2017 by jonerp
The ludicrous press release awards – “have you leveraged your #blockchain?” edition - by @jonerp
"Yes, it's time to put a satirical buzz saw to the PR flatulence around "game changing" tech. This time around - blockchain. But to my surprise, my snark got (partially) disrupted by genuinely interesting use cases."
digital  and  content  marketing  hits  misses  blockchain 
november 2017 by jonerp
How is voice search changing your SEO strategy? - by @bmosherzinck
"The rise of voice search brings us back to the future, thinking about SEO in an "Ask Jeeves" kind of way. Here's Barb's tips on winning in voice search in Google and beyond."
content  marketing  digital  and 
november 2017 by jonerp
PepsiCo fizzes with digital to support “brilliant disruption” - by @whostu
"Disruption isn't a bad thing, suggests PepsiCo CEO Indra Nooyi, as the CPG giant gets serious about e-commerce."
digital  and  content  marketing  e-commerce  retail  the  omni-channel 
october 2017 by jonerp
Winning customer trust in China – an e-commerce story from Revolve and Lime Crime - by @jonerp
"During a Chinese e-commerce workshop at Shop.org 2017, I got a firsthand view of an e-commerce launch in China. The story told by Revolve and Lime Crime has lessons that go well beyond China."
analytics  planning  and  data  analysis  digital  content  marketing  e-commerce  retail  the  omni-channel  use  cases 
september 2017 by jonerp
Shop.org live – how Carhartt turns visitors into customers with user-generated content - by @jonerp
"No brand would object to generating more user-generated content - but it's not that easy. At Shop.org 2017, Carhartt shared how they upped their UGC game, and why it matters."
"No  brand  would  object  to  generating  more  user-generated  content  -  but  it's  not  that  easy.  At  Shop.org  2017  Carhartt  shared  how  they  upped  their  UGC  game  and  why  it  matters.content  marketing  e-commerce  retail  the  omni-channel  use  cases 
september 2017 by jonerp
News Analyses Roundup - SAP's September Tech Announcements - SAP doubles down on technology
"On the concern side, SAP is coming late to many of these moves, but better late – than never. Extra kudos for the ABAP beta – we have asked SAP for many years about the future of ABAP developers. If you lose a developer community it is always hard to make up (look no further than IBM with Rational). And SAP decided to build the road before the destination with EIM. Ok. But SAP needs a SAP native (or certified) BigData / Hadoop capability."
cloud  constellation  research  content  eim  futurist  hana  holger  mueller  leonardo  mendix  mobile  nextgen  apps  nextgenapps 
september 2017 by jonerp
Oracle’s cloud revenues soar for Q1 FY2018 as “self-driving database” waits in the wings - by @whostu
"Cloud revenues up 51% year-on-year, but Wall Street is cool on lower-than-expected second quarter outlook. But first, OpenWorld and self-driving databases."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  digital  content  marketing  government  public  services  iot  robotics  ai 
september 2017 by jonerp
Digital media disruptions XIX – video vs text, Twitter vs the Google – Facebook duopoly - by @jonerp
"In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo."
content  marketing  digital  and  media 
september 2017 by jonerp
Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona) - by @rwang0
"These top CMO’s have coalesced around these seven concerns:

Dealing with convergence of marketing ops and sales ops. As new business models emerge and B2B and B2C models converge to P2P approaches, the traditional functional fiefdoms of marketing and sales seem quite antiquated. Organizations must decide if inside sales should belong in marketing or customer success reside with sales. This convergence and orchestration creates havoc on traditional structures but ultimately provide a customer centric approach."
2017  apps  strategy  cdo  chief  marketing  officer  cmo  constellation  research  content  context  customer  engagement  experience  management  cx  cxm 
august 2017 by jonerp
Hoping for social media shares isn’t a content distribution plan - by @jonerp
"A new podcast deconstructing social media as a content platform caught my ear. Here's why I think it matters to B2B - and how distribution and attention connect."
content  marketing  digital  and  user  experience 
august 2017 by jonerp
Salesforce and the Third Chapter – on towards $20 billion, says Benioff - by @whostu
"Onwards to $20 billion run rate, says Salesforce CEO Marc Benioff and the start of Chapter Three of the enterprise cloud firm's growth story. "
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  iot  robotics  ai  retail  e-commerce  the  omni-channel 
august 2017 by jonerp
Video is disrupting B2B content platforms, and the bots are next, says ViewLift - by @jonerp
"Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come."
analytics  planning  and  data  analysis  content  marketing  digital  user  experience  media 
august 2017 by jonerp
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