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jonerp : context   4

The Absence of Context
"The absence of context may be just a nuisance, but in some situations in can make the difference between success and failure. Clients ask for details on something that had been suggested, but no one is really sure what that is–or what was committed to them. The delivery team gets frustrated. A subscription is established for software, but users aren’t trained or given clear guidance on what the usage expectations are."
go-to-market  confusion  context  customer  experience  decision  making 
yesterday by jonerp
What IBM’s Purchase of Red Hat Will Mean for Open Source
"Our regular host, TNS editor Libby Clark is out this week, so Alex Williams, founder and editor in chief at The New Stack hosted this episode, with the assistance of TNS managing editor Joab Jackson."
cloud  native  open  source  podcasts  the  new  stack  context 
november 2018 by jonerp
Contrasts are Critical - by @barnes_hank
Contrast the business results that are possible with your product/service vs. without.
Contrast yourself vs. alternative products or approaches.
Contrast your implementation and customer success model vs. others.
Contrast a day in the life of the users of your solution vs. a day without it."
go-to-market  b2b  marketing  sales  context  contrast  differentiation  messaging  storytelling 
november 2017 by jonerp
Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona) - by @rwang0
"These top CMO’s have coalesced around these seven concerns:

Dealing with convergence of marketing ops and sales ops. As new business models emerge and B2B and B2C models converge to P2P approaches, the traditional functional fiefdoms of marketing and sales seem quite antiquated. Organizations must decide if inside sales should belong in marketing or customer success reside with sales. This convergence and orchestration creates havoc on traditional structures but ultimately provide a customer centric approach."
2017  apps  strategy  cdo  chief  marketing  officer  cmo  constellation  research  content  context  customer  engagement  experience  management  cx  cxm 
august 2017 by jonerp

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