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jonerp : david   2

The Dogshit Bar: A Memorable Market Research Concept - by @kellblog
"So before drilling into all the details that product management can obsess over, step back, and ask some fundamental questions first.

Does the product solve a problem faced by your organization?

How high a priority is that problem? (Perhaps ranked against a list of high-level priorities for the buyer. It’s not enough that it solves a problem, it needs to solve an important problem.)

What would be the economic value of solving that problem? (That is, how much value can this product provide.)"
business  featured  posts  advertising  david  ogilvy  entrepreneurship  innovation  market  research  marketing  new  products  ogivly  polls 
march 2017 by jonerp
How To Make Sense Of The Brexit Turmoil
"Ignore the initial market reaction: The initial reaction will tell us next to nothing about the longer-run impact a Brexit will have on markets or the broader economy. Market turmoil was probably inevitable after a decision this momentous, and it will be made worse by the fact that the outcome was a surprise: Despite polls showing a close race, most investors expected the “Remain” side to prevail in the end. That means markets hadn’t fully “priced in” a Brexit and will now have to adjust."
brexit  david  cameron  editor’s  picks  european  union  recession  u.k.  politics  united  kingdom 
june 2016 by jonerp

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