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jonerp : demandfest   1

Content Marketing Isn’t Marketing Content - by @ross
"For example, when at SlideShare I developed customer stories with a simple model. I’d have the customer agree to 1 one hour call and follow up by email. On the call I’d have a writer with a journalism background join and I’d ask a standard set of questions about the company, problem, solution and benefit. After the call I’d discuss with the writer the story we want to tease out and most important quotes. The draft blog post was shared and approved with the customer."
business  featured  posts  content  marketing  demand  generation  demandfest  saas 
march 2017 by jonerp

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