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jonerp : demandgen   1

Lead Nurturing, Fast and Slow - by @kellblog
"While there is a strong argument that buyers should be nurtured before, during, and after the initial sale, I’m going to speak in this post about pre-sales lead nurturing, the purpose of which is to turn prospective buyers into marketing qualified leads, or MQLs."
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august 2016 by jonerp

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