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jonerp : demandgen   1

Lead Nurturing, Fast and Slow - by @kellblog
"While there is a strong argument that buyers should be nurtured before, during, and after the initial sale, I’m going to speak in this post about pre-sales lead nurturing, the purpose of which is to turn prospective buyers into marketing qualified leads, or MQLs."
content  marketing  startups  demandgen  lead  nurture  mql  speed  bagging  unsubscribe 
august 2016 by jonerp

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