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jonerp : engagement   5

SAP Inside Tracks stretch SAP’s Marketing Event Budget by $1.9 Million
"It usually is really tough to quantify in actual dollar amounts the impact of a thriving community on a company. Regarding events, you can calculate how much they would cost if not organized by the community. In this post, I am going to demonstrate that the 39 SAP Inside Tracks that were held in 2017 stretched SAP’s marketing event budget by a cool $1.9 Million. I say stretched because SAP would not spend that money but still gets the value."
community  engagement  enterprise  tribes  [e-tribes]  events  playful 
april 2018 by jonerp
Develop the Full Story–Then Shorten It - by @barnes_hank
"irst, develop your “full length” story, using our recommended format:

Situation (without you)
Impact (The case for change)
Resolution (How you help them change) format

Once you have that full story, you’ll often discover key points that really stand out. Make a list of all of these. Then start your brainstorming for the catchy elements from there. The list probably will include elements throughout the story. You may discover that you win by focusing on the customer need, not your product or service. In other cases, the way you do something may be the most prominent."
go-to-market  messaging  one  liner  progressive  engagement  storytelling  tagline  usp 
september 2017 by jonerp
Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona) - by @rwang0
"These top CMO’s have coalesced around these seven concerns:

Dealing with convergence of marketing ops and sales ops. As new business models emerge and B2B and B2C models converge to P2P approaches, the traditional functional fiefdoms of marketing and sales seem quite antiquated. Organizations must decide if inside sales should belong in marketing or customer success reside with sales. This convergence and orchestration creates havoc on traditional structures but ultimately provide a customer centric approach."
2017  apps  strategy  cdo  chief  marketing  officer  cmo  constellation  research  content  context  customer  engagement  experience  management  cx  cxm 
august 2017 by jonerp
Your Most Important Digital Asset Needs The Most Work - by @barnes_hank
"Buyers consistently rank Web sites as the marketing asset that is most likely to get their attention and they rely on it heavily. At the same time, we consistently hear from buyers that they find Web sites extremely frustrating. Their frustrations typically stem from several factors."
go-to-market  activity  streams  b2b  sales  digital  engagement  evaluation  exploration  marketing  web  site 
august 2017 by jonerp
Win Them Alone, Lose Them Together - by @kellblog #sales
“Look, if you’re working on a deal and it starts to go south, you need to get everyone involved in working on it. First, that puts maximum resources on winning the deal and if — despite that effort — you end up losing, you want people saying ‘We lost the Acme deal,’ not ‘You lost the Acme deal.'”
leadership  management  startups  culture  engagement  help  losing  norms  politics  winning 
september 2016 by jonerp

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