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Monday’s Musings: Seven Common Failures Plague Board Room Strategy In Digital Transformation
"Laggard market perception cascades failure and customer disillusionment. Declining brands and organizations in laggard industries stripped of brand equity enter an era of negative market perception. Instead of redefining the mission and purpose with new business models, orgs often take a short cut of branding without substance. Seen as devoid of innovation with a commoditized non-differentiated offering, every stakeholder from employee, customer, partner, supplier, and investor lowers expectations of success. The result – leaders who focus on short term gain, declining employee morale, lack of interest by investors, and lower quality from suppliers. Partners lose interest in creating co-innovation and co-creation ecosystems with laggards. Customers no longer find an affinity for a brand that has sold its soul and will not pay for premium pricing when they no longer see value."
"Laggard  market  perception  cascades  failure  and  customer  disillusionment.  Declining  brands  organizations  in  laggard  industries  stripped  of  brand  equity  enter  an  era  negative  perception.  Instead  redefining  the  mission  purpose  with  new  business  models  orgs  often  take  a  short  cut  branding  without  substance.  Seen  as  devoid  innovation  commoditized  non-differentiated  offering  every  stakeholder  from  employee  partner  supplier  investor  lowers  expectations  success.  result    leaders  who  focus  on  term  gain  morale  lack  interest  by  investors  lower  quality  suppliers.  Partners  lose  creating  co-innovation  co-creation  ecosystems  laggards.  Customers  no  longer  find  affinity  for  that  has  sold  its  soul  will  not  pay  premium  pricing  when  they  see  value.2018  apps  strategy  best  practices  board  room  boardroom  priorities  promises  transformation  c-suite  cdo  ceo 
may 2018 by jonerp
Study: No Shortcuts From SEO — Old Web Dominates Google Search - by @tomforemski
"The Ahrefs study, however appears to show that businesses are wasting money pursuing SEO as a quick short-cut to attaining first page ranking. Ahrefs discovered that it takes two to three years to attain number one ranking on a keyword. Trust is a relationship that needs to be consistent over time in order to build. There is no shortcut through SEO and it's risky business, IMHO."
a  top  story  every  company  is  media  searchwatch  seo 
december 2017 by jonerp
Media Disruption: Is the Race To The Bottom Bottoming Out? - by @tomforemski
"The darlings of the new media sector such as Buzzfeed, Gawker, and Mashable attained massive amounts of traffic yet even they were unable to run fast enough to stem the race to the bottom on declining advertising revenues.

Google is also racing to the bottom. Every quarter it reports less money per click than the same period in the prior year. In it's most recent quarter it reported 18% less -- a larger than expected decline. But it beat Wall Street estimates because it found more places to show more ads."
a  top  story  every  company  is  media  valley  mediawatch 
november 2017 by jonerp
Facebook Fake News Problem: It's A Media Company - by @tomforemski
"Facebook (and Google) is finding it harder and harder to avoid being seen as a media company. I’ve called Facebook, Google, Yahoo and many others — high-tech enabled media companies for more than a decade. I’m glad others are seeing that: publishing pages of content with advertising around it is a media company."
a  top  story  every  company  is  media  valley  mediawatch 
november 2017 by jonerp
The Rise Of Fake News Amidst The Fall Of News Media - by @tomforemski
"Googols of top neurons connecting over the Internet and we still haven't figured out a way to collect the true monetary value of professional news media so that it can be reinvested in producing more high quality media.

Since 2005, after leaving the Financial Times, I've warned that if we can't find a way to pay for professional media then society will pay for it in many unpleasant ways such as a rise of misinformation from special interest groups."
a  top  story  every  company  is  media  imho  -  book  mediawatch 
january 2017 by jonerp
A 'Tumultuous Decade' Rolls On... More Lost Generations Of Journalists - by @tomforemski
"High-tech media companies such as Google and Facebook are creating the advertising deflation. But they can ride the waves of the deflationary media business models because technology itself becomes cheaper and better; and it scales and changes faster than people.

Traditional news media relies on people and original reporting and creativity — a newspaper would not print screenshots of a rival newspaper — the Googlebot does and its why its ads are cheaper."
a  top  story  every  company  is  media  fridaywatch 
november 2016 by jonerp
Media Disruption Accellerates As Paper Ads Plunge - by @tomforemski
"With all our visionaries and tech geniuses we still have not figured out the innovation that will enable us to monetize and sustain professional news organizations.

- Digital advertising is not the answer because it continues to decline in effectiveness and revenues per unit.

- Subscriptions are not effective because they limit the reach of the news stories."
a  top  story  every  company  is  media  mediawatch 
november 2016 by jonerp
The Future of Media: Can Publishers Become Media Platforms? - by @tomforemski
"Social media platforms have helped raise readership numbers for many titles but their revenues continue to shrink. In the old days, more readers always meant more money but not so in the world of digital media. Publishers have to run ever faster just to keep still because the social media platforms have flooded the market with cheap advertising that continues to deflate."
a  top  story  every  company  is  media  mediawatch 
april 2016 by jonerp
Trying to Figure Out New Forms of Analytics - by @lcecere #scm
"The average manufacturing company has over 150 technologies; yet, they cannot get to data. The IT environments are heterogeneous. The analyst views of use of an ERP backbone to drive analytics is quickly eroding. It is just too complex."
big  data  supply  chains  customer-centric  digital  chain  new  technologies  cloudera  every  angle  fusionops  hadoop  halo  hortonworks  analytics  excellence 
march 2016 by jonerp

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