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jonerp : generation   8

The multiplier effect (remaking marketing priorities)
"B2B Buyers don’t spend most of their “buying time” engaging with vendors or their content. They are talking to each other (so ABM strategies help here), but also looking to other people that they trust–analysts, press, bloggers, other influencers, and their peers."
go-to-market  b2b  buying  customer  community  demand  generation  influencer  marketing 
july 2018 by jonerp
Digging Deeper Into Technology Buying in 2018 - by @barnes_hank
"Our team has just received the preliminary results from our latest research effort and the data is fascinating. It will make its way into a wide variety of research notes and presentation throughout the year. Among the things we’ll be exploring include:

The number of planned and ad hoc buying efforts enterprises contemplate, cancel, and complete over a two year period.
The drivers for ad hoc projects
Buyer communications strategies with vendors
Whether individual interest is consistently a buying signal
A deeper look at buying paths, including span of authority for typical buying team members"
go-to-market  buying  cycle  communications  customer  life  cycel  demand  generation  sales  strategy  situational  awareness 
january 2018 by jonerp
Three New Insights on Supply Chain Talent - by @lcecere
"In summary, if you are trying to attract supply chain talent, focus on three elements:

1) Clear Career Paths, Internships and Development Programs. Realize that the needs and requirements for Millennials are far greater in these areas than Baby-Boomers realize. To maximize job satisfaction, make sure that development activities embrace opportunity and process innovation."
supply  chain  leadership  talent  baby  boomers  generation  x  job  satisfaction  insights 
may 2017 by jonerp
Content Marketing Isn’t Marketing Content - by @ross
"For example, when at SlideShare I developed customer stories with a simple model. I’d have the customer agree to 1 one hour call and follow up by email. On the call I’d have a writer with a journalism background join and I’d ask a standard set of questions about the company, problem, solution and benefit. After the call I’d discuss with the writer the story we want to tease out and most important quotes. The draft blog post was shared and approved with the customer."
business  featured  posts  content  marketing  demand  generation  demandfest  saas 
march 2017 by jonerp
Why Email Marketing Trumps Social Media
"To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media."
demand  generation 
august 2015 by jonerp
Sage Says ERP is Dead. What (I think) They Really Mean Is… - by @erp_cindyjutras.
"This announcement produced a mixed response. There was some applause (ding dong the wicked witch is dead!) There were some shrugs (I don’t really care what you call it.) In conversations with clients I got some eye rolls and one actually said, “This too will pass.” My reaction? Yes, we need new ways of designing, delivering, consuming and innovating ERP. But you don’t say the automobile is dead just because there are some old clunkers still on the road."
erp  cindy  jutras  cloud  innovation  loosely  coupled  mint  next  generation  saas  sage  software  as  a  service  x3 
august 2015 by jonerp
Infor: On a Mission to Go the Last Mile - by @erp_cindyjutras
Some deep content from Ms. Jutras..."The investment that Infor has been making over the past few years is now coming together and producing some pretty dramatic results. Its verticalized CloudSuites have been emerging on the scene. This of course is an on-going process, but expect more (functionality), and expect more vertical focus. New ways of engaging with ERP are being introduced. They are both efficient and visually appealing. These suites look nothing like the old software of yesterday. This is a new Infor."
erp  baby  boomer  cindy  jutras  coud  generation  gap  info  millenials  mint  saas  software  as  a  service  user  experience 
may 2015 by jonerp
Hey Marketing: An Inquiry Is Not A Lead - by @brennermichael
"Someone who downloads a white paper or registers for your webcast is not a lead. Someone who fits into your target demographic profile is not a lead. Someone who reads 10 blogs on your website is not a lead. Someone who clicks on your product / solution pages is not a lead."
demand  generation  marketing  leads 
april 2015 by jonerp

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