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How WhatsApp Destroyed A Village
"The Indian government, however, had been hoping for more: It had asked for WhatsApp to develop tools to help trace the origin of messages, ostensibly to help authorities hunt down the creators of the fake videos.

Carl Woog, a spokesperson for WhatsApp, provided the following statement to BuzzFeed News: “We believe that building ‘traceability’ into WhatsApp would undermine end-to-end encryption and the private nature of WhatsApp creating the potential for serious misuse. As we go forward, WhatsApp remains committed to working with others in society on the challenge of misinformation though we will not weaken the privacy protections we provide.”
"The  Indian  government  however  had  been  hoping  for  more:  It  asked  WhatsApp  to  develop  tools  help  trace  the  origin  of  messages  ostensibly  authorities  hunt  down  creators  fake  videos.  Carl  Woog  a  spokesperson  provided  following  statement  BuzzFeed  News:  “We  believe  that  building  ‘traceability’  into  would  undermine  end-to-end  encryption  and  private  nature  creating  potential  serious  misuse.  As  we  go  forward  remains  committed  working  with  others  in  society  on  challenge  misinformation  though  will  not  weaken  privacy  protections  provide.” 
september 2018 by jonerp
In Weakness, There is Strength-Particularly with Influencers - by @barnes_hank
"Our research into the technology buying cycle continues to highlight how important buyers view influencers at all stage of their buying process. Whether an influencer comes from academia, the analyst community, associations, government, or the blogosphere, if customers trust them, then they highly value their advise and insight (Gartner clients-check out research that published recently “Tech Go-to-Market: Trust Drives the B2B Technology Buying Cycle“). Tech providers that ignore, or discount this impact, often struggle to get traction."
future  of  sales  go  to  market  engagmeent  influencer  marketing  relations 
april 2015 by jonerp
Be Wary of Digital Machinists in Your Customer Experience Programs - by @barnes_hank
"In short, the machinist view of the world is all about process optimization. This has long been known (and balanced) in the BPM area where some have said “the only good process is one where we can remove people entirely.” That is sometimes said in jest, but there are many many times when the balance between efficiency or humanism tils heavily to efficiency."
go  to  market  customer  experience  digital  humanism  machinism  humanist  machinist 
april 2015 by jonerp
Worst Case Scenario for Technology Buyers – No Decision - by @barnes_hank
"In a recent survey that we did at Gartner, we askedB2B technology buyers for the biggest reasons for “No Decision” – times when they abort a buying process. The top 4 reasons were:

Project and Solution Costs Exceeding Budget
Concerns about the Level of Business or Technical Risk
Concerns about ROI
Lack of Budget"
future  of  sales  go  to  market  buying  cycle  competition  no  decision 
march 2015 by jonerp
Frame Your Competition Early In Buying Process For More Success Later - by @barnes_hank
"Framing the competition is something you should do throughout the marketing and sales effort. Early on, describing the competitive alternatives and what makes you different helps buyers create a place for you in their mind."
go  to  market  buying  process  competition  differentiation  positioning  selling 
march 2015 by jonerp
Abandon Me Too Marketing - by @barnes_hank
"Your marketing (and sales) strategy should not be based on the what others are doing. It should be based on what your customers need."
future  of  sales  go  to  market  buying  approach  marketing  strategy 
february 2015 by jonerp
Delivering the Perfect Demo - by @barnes_hank
"Great demos, as I mentioned in a post a couple of years back, are not about the product–they are about the buyer. A standardized demo does not cut it. For today’s buying approach, I’d suggest that the perfect demo is tailored around two things – the stage of the buying process and the role on the buying team. Its structured improv."
future  of  sales  go  to  market  buying  cycle  demonstration 
february 2015 by jonerp
The Sales Shift from Gatekeeper to Expediter - by @barnes_hank
"After thinking about my post last week about respecting the buying process and the feedback I received, my mind started to go in some crazy directions. How can sellers respect the buying process, but still meet their objectives? Waiting for buyers to contact you, particularly if you work for a brand that is not well known, is a recipe for failure. At the same time, contacting at the wrong time doesn’t work either. What can you do."
future  of  sales  go  to  market  buying  process  references 
january 2015 by jonerp
Tech Buyers Want Vendors to Respect Their Buying Process - by @barnes_hank
Hank pulls from an interesting Gartner buyer study...."The perceived lack of respect for their time and their business hurts everyone. Buyers put up more and more walls to protect their time. They view every contact with skepticism. Its an uphill battle for providers to get back trust and respect."
future  of  sales  go  to  market  buying  process  marketing  trust 
january 2015 by jonerp

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