recentpopularlog in

jonerp : market   29

What really is Product Marketing?
"Finally, being in denial about the onset of idea bankruptcy on the part of Product Management. This happens 2-3 quarters before its clear to everyone but at some point, the company can start to look to product marketing to come up with new “stories” off the same code. This is a result of a tired product organization that has may have temporarily lost its ability to outflank the competition. Insist that your product team tells you why you will win. If your product marketer is dominating that conversation in a leadership or a board meeting about this topic, you’re in trouble."
business  startup  lessons  cmo  go  to  market  marketing  product  management  saas  and  cloud  selling  go-to-market 
october 2019 by jonerp
Musings - What enterprises want from their HCM Suites
"The best practices of running payroll when ready and needed are by now archaic. Real-time payroll information has quickly become standard for both employees and managers who want and need to make smart payroll-related decisions. The “always-on” payroll allows better transparency into pay-related information and processes. Benefits for all constituents in the process are tangible, so it’s good to see technology progress—largely powered by cheaper computing in the cloud—enabling these next-level best practices."
constellation  research  future  of  work  futurist  hcm  holger  mueller  hr  market  musings  nextgenhcm  recommendations  selection  criteria  trends 
september 2019 by jonerp
The State of Recruiting Technology in 2019 — A Year of Consolidation, Growth & Innovation
"Oracle and IBM, in particular, are hemorrhaging market share (see above) and customers are now demanding that their core recruiting platforms do more than just process applicants. They must also become global marketing platforms that engage their audience (i.e. candidates), drive corporate initiatives such as diversity and inclusion, and support career and pay progression."
"Oracle  and  IBM  in  particular  are  hemorrhaging  market  share  (see  above)  customers  now  demanding  that  their  core  recruiting  platforms  do  more  than  just  process  applicants.  They  must  also  become  global  marketing  engage  audience  (i.e.  candidates)  drive  corporate  initiatives  such  as  diversity  inclusion  support  career  pay  progression.featured  posts  technology  software  hr  hrtech  recruiting-technology  venture  capital 
march 2019 by jonerp
Google and IBM still trying desperately to move cloud market-share needle | TechCrunch
While becoming cross-platform compatible isn’t exactly a radical notion in general, it most certainly is for a company like IBM, which if it had its druthers and a bit more market share, would probably have been content to maintain the status quo. But if the majority of your customers are pursuing a multi-cloud strategy, it might be a good idea for you to jump on the bandwagon — and that’s precisely what IBM has done by opening up access to Watson across clouds in this fashion.
"While  becoming  cross-platform  compatible  isn’t  exactly  a  radical  notion  in  general  it  most  certainly  is  for  company  like  IBM  which  if  had  its  druthers  and  bit  more  market  share  would  probably  have  been  content  to  maintain  the  status  quo.  But  majority  of  your  customers  are  pursuing  multi-cloud  strategy  might  be  good  idea  you  jump  on  bandwagon    that’s  precisely  what  has  done  by  opening  up  access  Watson  across  clouds  this  fashion. 
february 2019 by jonerp
Where Would We Be Without All of the BullS&%T?
"My questions for the technologists were, “How do you define cognitive?” With hearing this question, most will answer with silence. Only Enterra answers the question with the definition of a semantic inference engine. Instead, most of the solutions are aligning data using machine learning or improving planning models through better use of math. Few are driving innovation to drive autonomous supply chain planning through better management of exceptions (not just showing the exceptions, but giving suggested action)."
big  data  supply  chains  new  technologies  advanced  planning  aera  anaplan  cognitive  computing  kinaxis  logility  market  hype 
february 2019 by jonerp
Welcome 2019
"Trend 5. Digital Manufacturing Success. In the next two years, companies will make the most progress in the area of digital manufacturing. The combination of technologies for track and trace (an example is ThinkIQ), 3D printing, robotics, and wearables improves flexibility in operations. Company digital initiatives will have the most success in production operations."
global  supply  chains  market-driven  network  of  networks  new  technologies  uncategorized  2019  demand  driven  market  years  predictions  chain  excellence 
january 2019 by jonerp
Monday’s Musings: Seven Common Failures Plague Board Room Strategy In Digital Transformation
"Laggard market perception cascades failure and customer disillusionment. Declining brands and organizations in laggard industries stripped of brand equity enter an era of negative market perception. Instead of redefining the mission and purpose with new business models, orgs often take a short cut of branding without substance. Seen as devoid of innovation with a commoditized non-differentiated offering, every stakeholder from employee, customer, partner, supplier, and investor lowers expectations of success. The result – leaders who focus on short term gain, declining employee morale, lack of interest by investors, and lower quality from suppliers. Partners lose interest in creating co-innovation and co-creation ecosystems with laggards. Customers no longer find an affinity for a brand that has sold its soul and will not pay for premium pricing when they no longer see value."
"Laggard  market  perception  cascades  failure  and  customer  disillusionment.  Declining  brands  organizations  in  laggard  industries  stripped  of  brand  equity  enter  an  era  negative  perception.  Instead  redefining  the  mission  purpose  with  new  business  models  orgs  often  take  a  short  cut  branding  without  substance.  Seen  as  devoid  innovation  commoditized  non-differentiated  offering  every  stakeholder  from  employee  partner  supplier  investor  lowers  expectations  success.  result    leaders  who  focus  on  term  gain  morale  lack  interest  by  investors  lower  quality  suppliers.  Partners  lose  creating  co-innovation  co-creation  ecosystems  laggards.  Customers  no  longer  find  affinity  for  that  has  sold  its  soul  will  not  pay  premium  pricing  when  they  see  value.2018  apps  strategy  best  practices  board  room  boardroom  priorities  promises  transformation  c-suite  cdo  ceo 
may 2018 by jonerp
Alibaba Cloud growing like gangbusters, but still far behind AWS and other market leaders - by @ron_miller
" Last week Chinese eCommerce giant Alibaba announced its Q3 earnings. Cloud revenue was $553 million, an impressive 104 percent year-over-year increase. That comes out to a run rate in the range of $2.2 billion, well behind Google which announced it is pulling in a billion dollars a quarter and still buried behind the market leaders all of whom reported around $4 billion+ a quarter."
cloud  tc  alibaba  aws  market  share  synergy  research 
february 2018 by jonerp
The Strong Shall Inherit the Nasdaq - by @anshublog
"But today, we live in a near utopian economy, at least here in the United States which contributes majority of earnings for many of these tech companies. The unemployment rate is lower than ever in last 10 years, demand is healthy, and everyone has more money than a year ago thanks to tanking gas prices."
business  cryptocurrency  stock  market  venture  capital 
february 2018 by jonerp
Market Move - SAP acquires Callidus - More Sales Effectiveness in the Back Office of the Front Office - by @holgermu
"SAP hasn’t been on the 1B+ acquisition path since 2014, and at the same time is building out its next generation ERP offering with S/4AHANA. SAP seemed to be on an organic build out path of capabilities, so the more (or less) was the surprise that SAP stepped back into acquisition mode, acquiring Dublin, CA based Callidus Cloud (Callidus going forward here) for 2.4B US$."
acquisition  callidus  cloud  constellation  research  crm  erp  holger  mueller  market  move  nextgenerp  oracle  paas  saas 
january 2018 by jonerp
Market Move - ADP Acquires WorkMarket to Further Extend Human Capital Management to Contingent Workers [...] - The Gig Economy looms on the Future of Work
"A first move by a key HCM player, so certainly worth one of our customary news analysis blog posts, with a Market Move format angle at the end. The press release can be found here."
acquisition  adp  constellation  research  contractors  future  of  work  gig  economy  hcm  holger  mueller  hr  market  move  nextgen 
january 2018 by jonerp
The Dogshit Bar: A Memorable Market Research Concept - by @kellblog
"So before drilling into all the details that product management can obsess over, step back, and ask some fundamental questions first.

Does the product solve a problem faced by your organization?

How high a priority is that problem? (Perhaps ranked against a list of high-level priorities for the buyer. It’s not enough that it solves a problem, it needs to solve an important problem.)

What would be the economic value of solving that problem? (That is, how much value can this product provide.)"
business  featured  posts  advertising  david  ogilvy  entrepreneurship  innovation  market  research  marketing  new  products  ogivly  polls 
march 2017 by jonerp
Ambitious Alibaba takes aim at the kings of cloud computing - by @ron_miller
"Like AWS, Alibaba Cloud began with smaller customers, but as it sets its sights higher in the market, it wants to lure enterprise customers to the platform. The company says that it has proven it can handle the workload from larger customers based on its abilities to handle its own massive e-commerce and financial services businesses."
asia  cloud  enterprise  tc  alibaba  aliyun  aws  market  china 
february 2017 by jonerp
Ad Blocking Is Now a Chronic But Manageable Condition - via @dahowlett
"The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic growth is happening. Still, publishers are not exactly in the mood for popping corks of champagne. Besides being beset by a host of challenges– the rise of the Google-Facebook duopoly to an over-dependence on platforms to a depressed digital ad market — ad blocking is still seen as a menace."
ad  blocking  advertising  technology  rates  digital  market  mobile  revenue  model 
february 2017 by jonerp
Hype Cycle Reminders For Tech Providers - by @barnes_hank
"The Trough of Disillusionment represents opportunity. When I talk to some providers they feel like the trough is a bad time for the market. The reality is this is a sign of needed maturity. Opportunity in the trough comes from switching from talking about what is possible to talking about what is reality."
go-to-market  hype  cycle  innovation  market  clock  marketing  sales 
august 2016 by jonerp
Sparking a New Conversation: Let’s Build a Network of Networks - by @lcecere
"Not all data needs to fly first class. While many companies speak to us about the need for real-time data, we believe that data needs to move at the “right timing.” Some data needs to move quickly and with high velocity using streaming data architectures, while other data sources can move in batch processes."
customer-centric  supply  chains  demand  market-driven  value  networks  chain  insights  community  cognitive  learning  sensing  eta  hadoop  internet  of  things  market  master  data  network 
april 2016 by jonerp
Event Report - ADP MOTM - ADP delivers: New UI, Benchmarks, Market Place & More - by @holgermu
"A very good MOTM for ADP, the vendor has delivered what it promised a year ago and now has a competitive product, for the first time I can think of. Good to see ADP is not resting on its product laurels and has more interesting offerings and products coming. Naturally, focus now turns to sales and services, customers need to understand and adopt the new offerings. Too early to tell how well ADP will do here."
adp  bpo  core  hr  global  globalization  market  meeting  of  the  minds  nextgen  hcm  payroll  usability  user  interface 
march 2016 by jonerp
No Easter Bunny? - by @lcecere #scm
"Build a scrappy, cross-functional team to test and learn using new forms of analytics. Give this team a mission. Don’t let them drift. Build the charter of this cross-functional team with the goal in mind. Give the team something that is mission critical, and then market the impact of their contributions."
demand  driven  inside  out  market  value  networks  scor  supply  chain  planning  technologies 
february 2016 by jonerp
Why Wall Street Is Embracing the Blockchain—Its Biggest Threat
"The organization that ensures stocks traded on the market actually change hands is bullish on the blockchain. Here's why."
enterprise  wall  street  overstock  stock  market  blockchain  bitcoin  business 
february 2016 by jonerp
Disrupting DevOps: A Market Map of the Container Ecosystem - by @alexwilliams
"For months at The New Stack we have worked on ways to visualize the Docker and container ecosystem for our new eBook series (now available for download). We looked at the market from all different perspectives, but realized that there was no simple way to analyze it. There are a few factors that make it complex:"
data  research  ebook  technology  top  stories  codenvy  container  ecosystem  containers  continuous  delivery  docker  market  map  for 
october 2015 by jonerp
When Should You Allow Exclusivity in Deals? - by @msuster
"In summary, many advisors, board members or executives will steer you away from exclusivity agreements. I understand the logic of this because by definition exclusivity restricts your business operations; however, I have seen exclusivity agreements be used to massive success in the marketplace by increasing contract sizes, getting longer-term commitments and getting many soft commitments to help in your success"
business  featured  posts  sales  tech  market  analysis 
june 2015 by jonerp
In Weakness, There is Strength-Particularly with Influencers - by @barnes_hank
"Our research into the technology buying cycle continues to highlight how important buyers view influencers at all stage of their buying process. Whether an influencer comes from academia, the analyst community, associations, government, or the blogosphere, if customers trust them, then they highly value their advise and insight (Gartner clients-check out research that published recently “Tech Go-to-Market: Trust Drives the B2B Technology Buying Cycle“). Tech providers that ignore, or discount this impact, often struggle to get traction."
future  of  sales  go  to  market  engagmeent  influencer  marketing  relations 
april 2015 by jonerp
Be Wary of Digital Machinists in Your Customer Experience Programs - by @barnes_hank
"In short, the machinist view of the world is all about process optimization. This has long been known (and balanced) in the BPM area where some have said “the only good process is one where we can remove people entirely.” That is sometimes said in jest, but there are many many times when the balance between efficiency or humanism tils heavily to efficiency."
go  to  market  customer  experience  digital  humanism  machinism  humanist  machinist 
april 2015 by jonerp
Worst Case Scenario for Technology Buyers – No Decision - by @barnes_hank
"In a recent survey that we did at Gartner, we askedB2B technology buyers for the biggest reasons for “No Decision” – times when they abort a buying process. The top 4 reasons were:

Project and Solution Costs Exceeding Budget
Concerns about the Level of Business or Technical Risk
Concerns about ROI
Lack of Budget"
future  of  sales  go  to  market  buying  cycle  competition  no  decision 
march 2015 by jonerp
Frame Your Competition Early In Buying Process For More Success Later - by @barnes_hank
"Framing the competition is something you should do throughout the marketing and sales effort. Early on, describing the competitive alternatives and what makes you different helps buyers create a place for you in their mind."
go  to  market  buying  process  competition  differentiation  positioning  selling 
march 2015 by jonerp
Abandon Me Too Marketing - by @barnes_hank
"Your marketing (and sales) strategy should not be based on the what others are doing. It should be based on what your customers need."
future  of  sales  go  to  market  buying  approach  marketing  strategy 
february 2015 by jonerp
Delivering the Perfect Demo - by @barnes_hank
"Great demos, as I mentioned in a post a couple of years back, are not about the product–they are about the buyer. A standardized demo does not cut it. For today’s buying approach, I’d suggest that the perfect demo is tailored around two things – the stage of the buying process and the role on the buying team. Its structured improv."
future  of  sales  go  to  market  buying  cycle  demonstration 
february 2015 by jonerp
The Sales Shift from Gatekeeper to Expediter - by @barnes_hank
"After thinking about my post last week about respecting the buying process and the feedback I received, my mind started to go in some crazy directions. How can sellers respect the buying process, but still meet their objectives? Waiting for buyers to contact you, particularly if you work for a brand that is not well known, is a recipe for failure. At the same time, contacting at the wrong time doesn’t work either. What can you do."
future  of  sales  go  to  market  buying  process  references 
january 2015 by jonerp
Tech Buyers Want Vendors to Respect Their Buying Process - by @barnes_hank
Hank pulls from an interesting Gartner buyer study...."The perceived lack of respect for their time and their business hurts everyone. Buyers put up more and more walls to protect their time. They view every contact with skepticism. Its an uphill battle for providers to get back trust and respect."
future  of  sales  go  to  market  buying  process  marketing  trust 
january 2015 by jonerp

Copy this bookmark:

to read