recentpopularlog in

jonerp : marketing   284

« earlier  
Talking Competition: Methinks Thou Doth Protest Too Much.
"I think ceding builds your credibility, but you need to be careful and precise in so doing so. To take an old example, from BusinessObjects days:

Bad/sloppy: Brio is doing pretty well.
Good/careful: Brio is doing pretty well — in the USA, with companies where the end-users have a strong voice in the process, and they prioritize UI over security and administration."
analyst  relations  competition  marketing  uncategorized  blindside  hit  communications  competitive  credibility  industry  analysts  investor 
3 days ago by jonerp
Ascend London 2018 – don’t fear GDPR compliance, embrace it says a lawyer
"Episerver's Peter Yeung provided a refreshing and uplifting view of GDPR. Not too shabby for a lawyer."
crm  and  customer  experience  digital  content  marketing  gdpr 
7 days ago by jonerp
Klout throws in the towel on whatever they were trying to accomplish – long live GDPR!
"Klout is shutting its doors. Who better than me, a Klout fanboy of the highest order, to pay a loving tribute? But hold up - there's a GDPR twist."
analytics  planning  and  data  analysis  digital  content  marketing  social 
13 days ago by jonerp
Digital media disruptions 21 – why email newsletters rule and analyst days are lacking
"In this edition - the power of email newsletters, and the pitfalls ahead. Also: why analyst days fall short and the myths of influencer marketing. Facebook's stumbles bring privacy lessons."
content  marketing  crm  and  customer  experience  digital  social 
28 days ago by jonerp
Bed, Bath & Beyond – when you wish upon a digital vision…your share price collapses
Bed, Bath & Beyond's digital direction has been furnished with more detail, but it's still not clear whether this is a vision or a wish list...
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  retail  e-commerce  the  omni-channel 
6 weeks ago by jonerp
GoDaddy influencer scoring with Nimble
"GoDaddy has a unique use case for Nimble - the discovery and assessment of both internal and external community influencers in micro-verticals. Here's their story."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  skills  training  use  cases 
7 weeks ago by jonerp
IoT devices could be next customer data frontier
"Regardless of the vendor, all of this is about understanding the customer better to provide a central data gathering system with the hope of giving people exactly what they want. We are no longer a generic mass of consumers. We are instead individuals with different needs, desires and requirements, and the best way to please us they say, is to understand us so well, that the brand can deliver the perfect experience at exactly the right moment."
artificial  intelligence  cloud  enterprise  tc  adobe  big  data  connected  cars  ibeacons  internet  of  things  marketing  sensors  smart  speakers 
7 weeks ago by jonerp
As marketing data proliferates, consumers should have more control
"As one journalist pointed out in the press event, this level of detail from the hotel is not something that would thrill him (beyond the electronic check-in). Yet there doesn’t seem to be a way to opt out of that data (unless you live in the EU and will be subject to GDPR rules"
cloud  enterprise  adobe  summit  2018  customer  experience  management  data  privacy  marketing 
7 weeks ago by jonerp
Engage, monitor, improve – the virtuous cycle at the heart of the XaaS Effect - by @philww
"Continuous digital connection sets up a virtuous cycle of engage, monitor, improve at the heart of the XaaS Effect and the shift to Everything-as-a-Service"
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  frictionless  enterprise 
8 weeks ago by jonerp
How The New York Times is operationalizing its ad yield business with Domo
"In this midst of a difficult/promising digital transition, Jay Glogovsky of The New York Times told the Domopalooza 2018 audience how he was operationalizing their ad yield business with Domo. Afterwards, Glogovsky and I dug into the story."
analytics  planning  and  data  analysis  digital  content  marketing  enterprise  in  the  real  world  use  cases 
8 weeks ago by jonerp
Domopalooza 2018 – how Cisco is changing marketing with accountability, data, and engagement - by @jonerp #DP18
"What makes you special: This is about differentiation. Being clear about what sets you apart from competition (and, hint, it’s not your people) is critical. You have create contrasts that lay the groundwork for preference.What do I normally see? No comparisons, no terminology that starts to connect to differentiation. Or, vague statements of differentiation (like the people claim) that are made with no context of what the comparison is."
analytics  planning  and  data  analysis  content  marketing  digital  use  cases 
10 weeks ago by jonerp
Finance and healthcare tower as Salesforce officially breaks $10 billion run rate - by @whostu
"Salesforce formally broke through its $10 billion revenue goal yesterday with financial services, healthcare and the EMEA region standing out as highlights."
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  financial  services  fintech  healthcare  transformation  iot  robotics  ai 
12 weeks ago by jonerp
What can enterprises learn from Facebook’s no good, very bad week? - by @jonerp
"Facebook just had a terrible, horrible, no good, very bad week. The stakes are high - and the enterprise lessons are plenty. Here's my analysis."
content  marketing  digital  and  ux  application  design  media 
february 2018 by jonerp
‘Fake News’, Trump and digital transformation – the challenge for news media - by @whostu
"A tale of two Thom(p)sons - Mark and Robert, media moguls at rival publishing empires, facing up to digital disruption and the challenge of transforming business models in an era of 'Fake News'."
digital  and  content  marketing  enterprise  in  the  real  world 
february 2018 by jonerp
How GDPR is changing the way we market to customers - by @bmosherzinck
"May 25, 2018 looms for EU-concerned marketers like a data transparency judgement day. But as Barb Mosher Zinck learned from Demandbase, diligent marketers have a chance to differentiate themselves through privacy."
digital  and  content  marketing  gdpr 
february 2018 by jonerp
SPOS #605 - Next Level Negotiation Skills With Chris Voss - podcast via @mitchjoel
During Chris's 24 year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School.
six  pixels  of  separation  mitch  joel  mirum  marketing  advertisement  communication  public  relation  social  media  management  & 
february 2018 by jonerp
Digital media disruptions XX – Facebook elevates comments over shares + Alexa’s content future - by @jonerp
"In this edition – why Facebook's comments over shares News Feed change matters far beyond Facebook. How to tell the real influencers from the fakes, and: why brands should reckon with Alexa for content."
content  marketing  digital  and  iot  robotics  ai  user  experience  media 
february 2018 by jonerp
Built.io and Contentstack bring on the headless CMS experience - by @philww
"Built.io spinoff Contentstack provides a headless CMS to deliver adaptive content within a personalized, responsive and multi-channel digital experience."
crm  and  customer  experience  digital  content  marketing  ux  application  design 
february 2018 by jonerp
Sales and Marketing 2.0 – why marketing and sales have to adapt to today’s buyer - by @bmosherzinck
"The buyer is changing. Marketing has to adapt, or be tuned out. But what about sales? Barb Mosher Zinck explores the keys to Sales and Marketing 2.0 - including a new approach to content marketing."
digital  and  content  marketing  sales 
february 2018 by jonerp
How to Walk From a Deal - by @kellblog
"A good walk-away process should pass three tests in the mind of the customer.

The customer should feel like they were treated respectfully.
In the future, the customer should remain interested in buying from both you individually and your company, should circumstances be different. (Ideally, they will be more interested in buying from you because you walked.)
The customer should feel like the decision was not unilateral."
marketing  sales  startups  optionality  qualification 
january 2018 by jonerp
Is it time to add podcasting to your marketing mix? - by @bmosherzinck
"If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options - and explains how podcasting can fit into the marketing mix."
content  marketing  digital  and 
january 2018 by jonerp
SPOS #601 - Dan Heath On The Power Of Moments - podcast via @mitchjoel
"Why do certain experiences have specific impact on our lives? How is it that an event that took place when we were a child could be a hardwired value set that we carry with us to this day? Is it all just chance and luck (nature) or is their an opportunity for us to create moments like this (nurture)?"
six  pixels  of  separation  mitch  joel  mirum  marketing  advertisement  communication  public  relation  social  media  management  & 
january 2018 by jonerp
New data shows power of videos, text and storytelling – but the advertising model is still broken - by @jonerp
"I thought I was going to roast a Playbuzz PR email on fixing fake news. But their data on the impact of video in brand storytelling is worth a look. Here's how it impacts enterprise marketers."
analytics  planning  and  data  analysis  content  marketing  digital  ux  application  design  media 
january 2018 by jonerp
SPOS #600 - Smart Women In The New Economy With Magdalena Yesil - podcast by @mitchjoel
" In a situation where equal pay, harassment and more is still (sadly) the bane of our society when it comes to women. From #metoo and bro culture to today, Magdalena has more than a few thoughts on where technology is going and how important woman are (and will be) to its future and freedom."
six  pixels  of  separation  mitch  joel  mirum  marketing  advertisement  communication  public  relation  social  media  management  & 
january 2018 by jonerp
diginomica 2017 – the year according to Jon - by @jonerp
"With 2018 in sight, Jon Reed takes a look back at highlights from the departing year on diginomica."
analytics  planning  and  data  analysis  cloud  erp  financials  supply  chain  content  marketing  digital  skills  training  transformation  -  frictionless  enterprise  future  of  work  machine  intelligence  ai  blockchain 
december 2017 by jonerp
GDPR – aggression, blame-shifting and obfuscation ahead?
"SugarCRM CEO Larry Augustin welcomes GDPR, but the side-effects may be grim, he says."
crm  and  customer  experience  data  privacy  digital  content  marketing  government  public  services  open  source  regulation 
december 2017 by jonerp
Four things marketers should not do in 2018 – and one they should - by @bmosherzinck
"Marketers can expect plenty of shiny new toys to play with in 2018. But that's not going to get us there. Here's four things NOT to do in 2018, and one unsexy - but important - thing marketers must get right."
digital  and  content  marketing 
december 2017 by jonerp
Mickey Mouse meets Murdoch – media digital disruption just got real - by @whostu
"Disney's streaming media ambitions took a major step forward with a $52.4 billion planned takeover of 21st Century Fox assets - assuming there are no anti-trust barriers in the way."
digital  and  content  marketing 
december 2017 by jonerp
Smarter Career Choices #3: Solve for the Global Maxima!
"series correlations would have been a great start right after the first week of the contract. How many people are visiting the Surface website on Sundays? Is that materially significant compared to weeks prior or weeks where there were not as many games? Was there an improvement on Sundays in digital sales? How about retail sales on Mondays?"
advanced  analytics  digital  marketing  tips  brand  measurement  social  media  metrics  television  advertising 
december 2017 by jonerp
Urgency and the Buying Process - by @barnes_hank
"There are 4 categories of urgency that come to mind for me–in order of opportunity value for a provider being legitimately considered.

Buyer Acknowledged Urgency – This is a situation where they buyer understands and is committed to change. I spoke to one company in the recent past who made a decision to purchase an employee performance management system in 4 days! How/Why? Because their board mandated that a system be in place by the start of the new year. If not, the repercussions would be significant. These are often the source of “bluebirds” and your best approach, once you know the customer has this urgency, is to make it as easy as possible for them to buy. And quickly."
go-to-market  buying  cycle  customer  experience  marketing  effectiveness  messaging  sales  urgency 
december 2017 by jonerp
How content became the crowning digital disruptor achievement for Netflix - by @whostu
"Netflix has disrupted the broadcast TV industry and now has its sights on the movie business. Chief Content Officer Ted Sarandos talks through the challenges ahead."
content  marketing  digital  and  enterprise  in  the  real  world  user  experience 
december 2017 by jonerp
Is the enterprise still in content shock? A content marketing debate with a new twist - by @jonerp
"Are enterprises still in content shock? New data suggests that content saturation levels are a real problem. I revisit a classic debate, and explain why my advice to enterprises has shifted since 2014."
content  marketing  digital  and 
december 2017 by jonerp
The B2B Technology Buying Conundrum - by @barnes_hank
"These dichotomies create a conundrum. An environment that seems optimized for the buyer isn’t. And decisions take longer and longer. Indecision is more common, to the point of organizations sticking with the status quo much longer than they would like."
go-to-market  b2b  marketing  sales  buyer  power  buying  process  evaluation  information  access  trust  user  reviews 
november 2017 by jonerp
How much can you really trust user-generated content? - by @bmosherzinck
"User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from SproutSocial."
content  marketing  digital  and  user  experience 
november 2017 by jonerp
Contrasts are Critical - by @barnes_hank
"
Contrast the business results that are possible with your product/service vs. without.
Contrast yourself vs. alternative products or approaches.
Contrast your implementation and customer success model vs. others.
Contrast a day in the life of the users of your solution vs. a day without it."
go-to-market  b2b  marketing  sales  context  contrast  differentiation  messaging  storytelling 
november 2017 by jonerp
TrustRadius on how to make peer reviews matter for B2B buyers - by @bmosherzinck
"Customer reviews are a huge factor in B2C buying. But can B2B peer reviews reach the same level of relevance? TrustRadius says yes - here's how they're doing it."
content  marketing  digital  and  skills  training  professional  services 
november 2017 by jonerp
Win Rates, Close Rates and Milestone vs. Flow Analysis - by @kellblog
"Back to our original topic, the same concept comes up in analyzing win rates. Regardless of which win rate you’re calculating, at most companies you’re calculating it on a milestone basis. I find milestone-based win rates more volatile and less accurate that a flow-based SAL-to-close rate. For example, if I were building a marketing funnel to determine how many deals I need to hit next year’s number, I’d want to use a SAL-to-close rate, not a win rate, to do so. Why? SAL-to-close rates."
marketing  metrics  modeling  saas  sales  startups  uncategorized 
november 2017 by jonerp
The ludicrous press release awards – “have you leveraged your #blockchain?” edition - by @jonerp
"Yes, it's time to put a satirical buzz saw to the PR flatulence around "game changing" tech. This time around - blockchain. But to my surprise, my snark got (partially) disrupted by genuinely interesting use cases."
digital  and  content  marketing  hits  misses  blockchain 
november 2017 by jonerp
How is voice search changing your SEO strategy? - by @bmosherzinck
"The rise of voice search brings us back to the future, thinking about SEO in an "Ask Jeeves" kind of way. Here's Barb's tips on winning in voice search in Google and beyond."
content  marketing  digital  and 
november 2017 by jonerp
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
If you hire strong analytical thinkers, of any background, you are hiring people who will be adaptable, who'll grow and flex with your organization and needs. They'll have the mental agility to think smart and move fast. They'll ask child-like simple questions that'll lay bare your complex strategic challenges. Hire them. And, if they don't know tool x… You can teach them which buttons to press.
artificial  intelligence  digital  analytics  marketing  leadership  careers 
october 2017 by jonerp
PepsiCo fizzes with digital to support “brilliant disruption” - by @whostu
"Disruption isn't a bad thing, suggests PepsiCo CEO Indra Nooyi, as the CPG giant gets serious about e-commerce."
digital  and  content  marketing  e-commerce  retail  the  omni-channel 
october 2017 by jonerp
Just Effing Demo - by @kellblog
"“Look, I’ve been using EPM systems for 25 years. I’ve used Hyperion, Essbase, TM1, and BPC. I’ve been in FP&A my entire career. I have an MBA from Columbia. I am fully capable of determining my own needs and don’t want to play Twenty Questions with some 20-something SDR and then play it again with some sales consultant before I can get a live demo of your software. Can we make that happen or not?”
marketing  process  sales  uncategorized  demos  effing  demo  sc  se 
october 2017 by jonerp
Winning customer trust in China – an e-commerce story from Revolve and Lime Crime - by @jonerp
"During a Chinese e-commerce workshop at Shop.org 2017, I got a firsthand view of an e-commerce launch in China. The story told by Revolve and Lime Crime has lessons that go well beyond China."
analytics  planning  and  data  analysis  digital  content  marketing  e-commerce  retail  the  omni-channel  use  cases 
september 2017 by jonerp
Shop.org live – how Carhartt turns visitors into customers with user-generated content - by @jonerp
"No brand would object to generating more user-generated content - but it's not that easy. At Shop.org 2017, Carhartt shared how they upped their UGC game, and why it matters."
"No  brand  would  object  to  generating  more  user-generated  content  -  but  it's  not  that  easy.  At  Shop.org  2017  Carhartt  shared  how  they  upped  their  UGC  game  and  why  it  matters.content  marketing  e-commerce  retail  the  omni-channel  use  cases 
september 2017 by jonerp
Letting Your Customers Tell Your Story - by @barnes_hank
"But, when validation of service comes from your customers, it is immediately more credible. The volume of stories in the Mimecast piece is impressive. They had many many customers who were willing to invest their time to create stories about their experience. And the only thing Mimecast had to do was basic editing and layout."
go-to-market  advocacy  marketing  case  studies  customer  experience  service  validation  hpe  mimecast 
september 2017 by jonerp
Oracle’s cloud revenues soar for Q1 FY2018 as “self-driving database” waits in the wings - by @whostu
"Cloud revenues up 51% year-on-year, but Wall Street is cool on lower-than-expected second quarter outlook. But first, OpenWorld and self-driving databases."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  digital  content  marketing  government  public  services  iot  robotics  ai 
september 2017 by jonerp
Digital media disruptions XIX – video vs text, Twitter vs the Google – Facebook duopoly - by @jonerp
"In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo."
content  marketing  digital  and  media 
september 2017 by jonerp
Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona) - by @rwang0
"These top CMO’s have coalesced around these seven concerns:

Dealing with convergence of marketing ops and sales ops. As new business models emerge and B2B and B2C models converge to P2P approaches, the traditional functional fiefdoms of marketing and sales seem quite antiquated. Organizations must decide if inside sales should belong in marketing or customer success reside with sales. This convergence and orchestration creates havoc on traditional structures but ultimately provide a customer centric approach."
2017  apps  strategy  cdo  chief  marketing  officer  cmo  constellation  research  content  context  customer  engagement  experience  management  cx  cxm 
august 2017 by jonerp
Hoping for social media shares isn’t a content distribution plan - by @jonerp
"A new podcast deconstructing social media as a content platform caught my ear. Here's why I think it matters to B2B - and how distribution and attention connect."
content  marketing  digital  and  user  experience 
august 2017 by jonerp
Salesforce and the Third Chapter – on towards $20 billion, says Benioff - by @whostu
"Onwards to $20 billion run rate, says Salesforce CEO Marc Benioff and the start of Chapter Three of the enterprise cloud firm's growth story. "
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  iot  robotics  ai  retail  e-commerce  the  omni-channel 
august 2017 by jonerp
Video is disrupting B2B content platforms, and the bots are next, says ViewLift - by @jonerp
"Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come."
analytics  planning  and  data  analysis  content  marketing  digital  user  experience  media 
august 2017 by jonerp
PR is changing fast – and the authors of Startupland would know - by @jonerp
"I have bones of contention with PR. Two PR pros just wrote a book on PR called Startupland. What could go wrong? Check our debate on press releases, content, and tech differentiation."
content  marketing  digital  and  the  new  professional  it  as  a  service 
august 2017 by jonerp
Is your content a business asset or a liability? - by @bmosherzinck
"Is your content "ROTten"? As in redundant, obsolete, or trivial? Barb Mosher Zinck assesses fresh data on the problem - and how to avoid it."
content  marketing  digital  and 
august 2017 by jonerp
Digital media disruptions XVIII – bad press, notification noise, and beating Facebook’s algo - by @jonerp
"In this edition - getting the best of Facebook's algorithm, and a better approach to the social mob. Plus: avoiding notification overload and the Trump attention suck."
content  marketing  digital  and  media 
august 2017 by jonerp
Your Most Important Digital Asset Needs The Most Work - by @barnes_hank
"Buyers consistently rank Web sites as the marketing asset that is most likely to get their attention and they rely on it heavily. At the same time, we consistently hear from buyers that they find Web sites extremely frustrating. Their frustrations typically stem from several factors."
go-to-market  activity  streams  b2b  sales  digital  engagement  evaluation  exploration  marketing  web  site 
august 2017 by jonerp
Why does the informed buyer ignore marketers? – A new dialogue -by @jonerp
"My last piece on informed buyers ruffled a feather or two. Still, B2B buyers need more than over-branded and tone deaf content. Here's a fresh response and dialogue."
content  marketing  crm  and  customer  experience  digital 
july 2017 by jonerp
Adobe Target gets more personalized thanks to AI - by @bmosherzinck
"Personalization is a tough nut to crack. Today, Adobe announced enhancements to Adobe Target, including AI, intending to take personalization forward. Barb Mosher Zinck shares her views."
crm  and  customer  experience  digital  content  marketing 
july 2017 by jonerp
The B2B buyer’s journey – what we’ve learned, and what we’re missing - by @jonerp
"New ideas have advanced the conversation about the B2B buyer and the so-called buyer's journey, but something's still missing."
content  marketing  crm  and  customer  experience  digital 
july 2017 by jonerp
B2B content strategy – a breezy twenty point gut check - by @jonerp
"A no-slides, no-notes talk on content strategy put my views to the test. Here's twenty quick hit points from the talk - and some closing tips for B2B content producers."
content  marketing  digital  and  mobile 
july 2017 by jonerp
10 reasons why you’re not a thought leader (and how to fix them) - by @jbernoff
"It seems as if everyone I interact with is, or wants to be, a “thought leader.” But what does thought leadership actually mean? And why do so many self-styled thought leaders actually just seem like self-promoters?"
books  content  marketing  thought  leaders  leadership 
july 2017 by jonerp
Your Guide to the Best Analytics of the Marketing Masters - by @bobwarfield
"My series on the Top 15 Masters of the Digital Marketing World is all about that approach. In this article, I want to talk about what tools the Top 15 are using for their website analytics."
startup  lessons  blog  marketing  master  profiles 
july 2017 by jonerp
Digital media disruptions – learning from buyouts and blog reductions at the Times, WSJ, and MTV News - by @jonerp
"The media wires are full of stories of changing newsrooms, buyouts, and writer downsizing. Time for a special edition of digital media disruptions, with our usual focus on lessons for enterprise content producers."
analytics  planning  and  data  analysis  content  marketing  digital 
july 2017 by jonerp
Empty calories in the Whole Foods letter about becoming part of Amazon
"Whole Foods has loyal, upscale customers who might be nervous about its acquisition by Amazon, so the company sent people a reassuring letter by email. It’s one of the most vacuous communications I’ve ever read."
bullshitties  corporate  marketing  amazon  weasel  density  words  whole  foods 
june 2017 by jonerp
Content curation is about moving from noise to context - by @jonerp
"Content curation is a lot more than just hitting the retweet button. Here's some answers to questions I've gotten about the value of curation, and some companies doing it right - or not."
content  marketing  digital  and  skills  training  the  new  professional  it  as  a  service 
june 2017 by jonerp
Accenture passes 50% in its shift to ‘The New’ - by @whostu
"Accenture is now 50% transitioned to The New of cloud and digital services. But the Trump administration's failure to deliver on public sector reform is taking a toll."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  devops  nosql  the  open  source  stack  digital  content  marketing  government  public  services  iot  robotics  ai  outsourcing 
june 2017 by jonerp
Friday rant – personalization in email marketing for services is mostly a pipe dream - by @dahowlett
"Automated personalization has proven disappointing for services businesses. Here's why along with a few thoughts about what can be done to overcome the limitations of automation."
analytics  planning  and  data  analysis  digital  content  marketing 
june 2017 by jonerp
Yahoo! RIP. Mayer out as Verizon puts a dot com pioneer out of its misery - by @whostu
"It's over. Dot com pioneer Yahoo! is no more and CEO Marissa Mayer's announced her last in a long line of turnaround plans. Now, who takes the Oath?"
collaboration  sharing  and  digital  productivity  crm  customer  experience  content  marketing 
june 2017 by jonerp
To have or not to have a CMO - by @bmosherzinck
"Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor - a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing 
june 2017 by jonerp
Nailing the journalistic interview – dos and don’ts for your customer reference program - by @jonerp
"Putting media and customers together is a brilliant plan - until it isn't. Here's my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good interview experience, and a good editorial result. Customers who get interview requests may want to review this also."
collaboration  sharing  and  digital  productivity  content  marketing  enterprise  in  the  real  world 
may 2017 by jonerp
The path to integrating intelligence throughout the martech stack - by @bmosherzinck
"Marketing and AI are going to get a heavy does of hype this year. But Barb Mosher Zinck does see some progress. Turns out that machine learning can help with of the most vexing martech problems: lead attribution. A more interesting play is coming: look out for the "integrated intelligence layer."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  iot  robotics  ai  machine  intelligence 
april 2017 by jonerp
United’s social media nightmare leaves Delta CEO to defend airline overbooking - by @whostu
"Delta had some good news to talk about yesterday, but as United's self-inflicted PR disaster continues to cause its share price to lose altitude, there's really only one topic of conversation."
crm  and  customer  experience  digital  content  marketing 
april 2017 by jonerp
50,000,000+ Views Later: What I’ve Learned About Content Marketing - by @jasonlk
"Blogging is “dead”. Notwithstanding the continued overall growth in our content, as a group, direct traffic to SaaStr.com has declined over the past 24 months — substantially. Yes, in aggregate, we get perhaps 1m views on our SaaStr.com content, but very little is direct to the homepage. This isn’t to say you shouldn’t blog. SEO, links from social and other sites still perform well. But far fewer people go straight to blogs. As you probably could guess. See, e.g., why Mark Suster moved to Medium for his blog."
business  content  marketing 
april 2017 by jonerp
YouTube clamps down on ‘fake news’ channels cashing in
"YouTube's still under fire for surfacing brand adverts next to extremist content, but it is at least taking proactive action against content pirates and 'fake news' channels."
digital  and  content  marketing  social 
april 2017 by jonerp
Quality and Comprehensiveness Matter Most for Account Based Marketing - by @barnes_hank
"With an effective ABM program, you are reaching deeper and broader into accounts, through a wide variety of channels and forms of interaction. Quality counts more than ever. Sending the lousy e-mails that dominate e-mail marketing and social selling (see #FridayFails on LinkedIn) is a recipe for disaster."
go-to-market  abm  account  based  marketing  b2b  gartnertgi  strategy  sales 
april 2017 by jonerp
Digital ad scandals and ad blockers are undermining online ads – what next? - by @jonerp
"Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included."
content  marketing  digital  and  mobile  user  experience  ux  application  design  media 
april 2017 by jonerp
YouTube extremist videos expose adtech problems for Google - by @whostu
"YouTube adverts appearing next to Isis propaganda and Klu Klax Klan hate messaging - it's a big problem for Google and for the wider programmatic ad tech sector."
digital  and  content  marketing  government  public  services  diversity  machine  intelligence  ai 
march 2017 by jonerp
Marketing automation is personal, contextual and mobile – Scondoo’s story - by @bmosherzinck
"Marketing automation is still on the buzzword treadmill. But too often, "automation" ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right - and what we can learn from Scondoo about how to truly personalize our services."
digital  and  content  marketing  mobile  use  cases 
march 2017 by jonerp
The Dogshit Bar: A Memorable Market Research Concept - by @kellblog
"So before drilling into all the details that product management can obsess over, step back, and ask some fundamental questions first.

Does the product solve a problem faced by your organization?

How high a priority is that problem? (Perhaps ranked against a list of high-level priorities for the buyer. It’s not enough that it solves a problem, it needs to solve an important problem.)

What would be the economic value of solving that problem? (That is, how much value can this product provide.)"
business  featured  posts  advertising  david  ogilvy  entrepreneurship  innovation  market  research  marketing  new  products  ogivly  polls 
march 2017 by jonerp
Can Google Perspective, Facebook AI and Twitter algos improve web civility? - by @jonerp
"Civil discourse isn't easy to find online. Recent steps by Facebook, Google and Twitter shed light on how "AI" and machine learning could help fight online abuse and harassment. Or, in Facebook's case, provide aid to those who may be at risk. But as expected, these approaches all have their limitations."
analytics  planning  and  data  analysis  digital  content  marketing  iot  robotics  ai  machine  intelligence  social 
march 2017 by jonerp
« earlier      
per page:    204080120160

Copy this bookmark:





to read