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Urgency and the Buying Process - by @barnes_hank
"There are 4 categories of urgency that come to mind for me–in order of opportunity value for a provider being legitimately considered.

Buyer Acknowledged Urgency – This is a situation where they buyer understands and is committed to change. I spoke to one company in the recent past who made a decision to purchase an employee performance management system in 4 days! How/Why? Because their board mandated that a system be in place by the start of the new year. If not, the repercussions would be significant. These are often the source of “bluebirds” and your best approach, once you know the customer has this urgency, is to make it as easy as possible for them to buy. And quickly."
go-to-market  buying  cycle  customer  experience  marketing  effectiveness  messaging  sales  urgency 
5 hours ago by jonerp
How content became the crowning digital disruptor achievement for Netflix - by @whostu
"Netflix has disrupted the broadcast TV industry and now has its sights on the movie business. Chief Content Officer Ted Sarandos talks through the challenges ahead."
content  marketing  digital  and  enterprise  in  the  real  world  user  experience 
4 days ago by jonerp
Is the enterprise still in content shock? A content marketing debate with a new twist - by @jonerp
"Are enterprises still in content shock? New data suggests that content saturation levels are a real problem. I revisit a classic debate, and explain why my advice to enterprises has shifted since 2014."
content  marketing  digital  and 
6 days ago by jonerp
The B2B Technology Buying Conundrum - by @barnes_hank
"These dichotomies create a conundrum. An environment that seems optimized for the buyer isn’t. And decisions take longer and longer. Indecision is more common, to the point of organizations sticking with the status quo much longer than they would like."
go-to-market  b2b  marketing  sales  buyer  power  buying  process  evaluation  information  access  trust  user  reviews 
14 days ago by jonerp
How much can you really trust user-generated content? - by @bmosherzinck
"User-generated content that advocates for brands is all the rage. But how willing are consumers to do it? And are we on a slippery branded slope? We analyze examples and data from SproutSocial."
content  marketing  digital  and  user  experience 
24 days ago by jonerp
Contrasts are Critical - by @barnes_hank
"
Contrast the business results that are possible with your product/service vs. without.
Contrast yourself vs. alternative products or approaches.
Contrast your implementation and customer success model vs. others.
Contrast a day in the life of the users of your solution vs. a day without it."
go-to-market  b2b  marketing  sales  context  contrast  differentiation  messaging  storytelling 
27 days ago by jonerp
TrustRadius on how to make peer reviews matter for B2B buyers - by @bmosherzinck
"Customer reviews are a huge factor in B2C buying. But can B2B peer reviews reach the same level of relevance? TrustRadius says yes - here's how they're doing it."
content  marketing  digital  and  skills  training  professional  services 
4 weeks ago by jonerp
Win Rates, Close Rates and Milestone vs. Flow Analysis - by @kellblog
"Back to our original topic, the same concept comes up in analyzing win rates. Regardless of which win rate you’re calculating, at most companies you’re calculating it on a milestone basis. I find milestone-based win rates more volatile and less accurate that a flow-based SAL-to-close rate. For example, if I were building a marketing funnel to determine how many deals I need to hit next year’s number, I’d want to use a SAL-to-close rate, not a win rate, to do so. Why? SAL-to-close rates."
marketing  metrics  modeling  saas  sales  startups  uncategorized 
4 weeks ago by jonerp
The ludicrous press release awards – “have you leveraged your #blockchain?” edition - by @jonerp
"Yes, it's time to put a satirical buzz saw to the PR flatulence around "game changing" tech. This time around - blockchain. But to my surprise, my snark got (partially) disrupted by genuinely interesting use cases."
digital  and  content  marketing  hits  misses  blockchain 
5 weeks ago by jonerp
How is voice search changing your SEO strategy? - by @bmosherzinck
"The rise of voice search brings us back to the future, thinking about SEO in an "Ask Jeeves" kind of way. Here's Barb's tips on winning in voice search in Google and beyond."
content  marketing  digital  and 
5 weeks ago by jonerp
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
If you hire strong analytical thinkers, of any background, you are hiring people who will be adaptable, who'll grow and flex with your organization and needs. They'll have the mental agility to think smart and move fast. They'll ask child-like simple questions that'll lay bare your complex strategic challenges. Hire them. And, if they don't know tool x… You can teach them which buttons to press.
artificial  intelligence  digital  analytics  marketing  leadership  careers 
8 weeks ago by jonerp
PepsiCo fizzes with digital to support “brilliant disruption” - by @whostu
"Disruption isn't a bad thing, suggests PepsiCo CEO Indra Nooyi, as the CPG giant gets serious about e-commerce."
digital  and  content  marketing  e-commerce  retail  the  omni-channel 
9 weeks ago by jonerp
Just Effing Demo - by @kellblog
"“Look, I’ve been using EPM systems for 25 years. I’ve used Hyperion, Essbase, TM1, and BPC. I’ve been in FP&A my entire career. I have an MBA from Columbia. I am fully capable of determining my own needs and don’t want to play Twenty Questions with some 20-something SDR and then play it again with some sales consultant before I can get a live demo of your software. Can we make that happen or not?”
marketing  process  sales  uncategorized  demos  effing  demo  sc  se 
9 weeks ago by jonerp
Winning customer trust in China – an e-commerce story from Revolve and Lime Crime - by @jonerp
"During a Chinese e-commerce workshop at Shop.org 2017, I got a firsthand view of an e-commerce launch in China. The story told by Revolve and Lime Crime has lessons that go well beyond China."
analytics  planning  and  data  analysis  digital  content  marketing  e-commerce  retail  the  omni-channel  use  cases 
10 weeks ago by jonerp
Shop.org live – how Carhartt turns visitors into customers with user-generated content - by @jonerp
"No brand would object to generating more user-generated content - but it's not that easy. At Shop.org 2017, Carhartt shared how they upped their UGC game, and why it matters."
"No  brand  would  object  to  generating  more  user-generated  content  -  but  it's  not  that  easy.  At  Shop.org  2017  Carhartt  shared  how  they  upped  their  UGC  game  and  why  it  matters.content  marketing  e-commerce  retail  the  omni-channel  use  cases 
10 weeks ago by jonerp
Letting Your Customers Tell Your Story - by @barnes_hank
"But, when validation of service comes from your customers, it is immediately more credible. The volume of stories in the Mimecast piece is impressive. They had many many customers who were willing to invest their time to create stories about their experience. And the only thing Mimecast had to do was basic editing and layout."
go-to-market  advocacy  marketing  case  studies  customer  experience  service  validation  hpe  mimecast 
11 weeks ago by jonerp
Oracle’s cloud revenues soar for Q1 FY2018 as “self-driving database” waits in the wings - by @whostu
"Cloud revenues up 51% year-on-year, but Wall Street is cool on lower-than-expected second quarter outlook. But first, OpenWorld and self-driving databases."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  digital  content  marketing  government  public  services  iot  robotics  ai 
12 weeks ago by jonerp
Digital media disruptions XIX – video vs text, Twitter vs the Google – Facebook duopoly - by @jonerp
"In this edition - is video crushing text content? Are companies over-investing in Twitter for content marketing? And: what we can learn from Netflix's recommendation algo."
content  marketing  digital  and  media 
12 weeks ago by jonerp
Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona) - by @rwang0
"These top CMO’s have coalesced around these seven concerns:

Dealing with convergence of marketing ops and sales ops. As new business models emerge and B2B and B2C models converge to P2P approaches, the traditional functional fiefdoms of marketing and sales seem quite antiquated. Organizations must decide if inside sales should belong in marketing or customer success reside with sales. This convergence and orchestration creates havoc on traditional structures but ultimately provide a customer centric approach."
2017  apps  strategy  cdo  chief  marketing  officer  cmo  constellation  research  content  context  customer  engagement  experience  management  cx  cxm 
august 2017 by jonerp
Hoping for social media shares isn’t a content distribution plan - by @jonerp
"A new podcast deconstructing social media as a content platform caught my ear. Here's why I think it matters to B2B - and how distribution and attention connect."
content  marketing  digital  and  user  experience 
august 2017 by jonerp
Salesforce and the Third Chapter – on towards $20 billion, says Benioff - by @whostu
"Onwards to $20 billion run rate, says Salesforce CEO Marc Benioff and the start of Chapter Three of the enterprise cloud firm's growth story. "
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  iot  robotics  ai  retail  e-commerce  the  omni-channel 
august 2017 by jonerp
Video is disrupting B2B content platforms, and the bots are next, says ViewLift - by @jonerp
"Content platforms are changing fast. ViewLift's CTO tells me about why video is surging, and how partner Incedo keeps them on top of Alexa - and the AI bots to come."
analytics  planning  and  data  analysis  content  marketing  digital  user  experience  media 
august 2017 by jonerp
PR is changing fast – and the authors of Startupland would know - by @jonerp
"I have bones of contention with PR. Two PR pros just wrote a book on PR called Startupland. What could go wrong? Check our debate on press releases, content, and tech differentiation."
content  marketing  digital  and  the  new  professional  it  as  a  service 
august 2017 by jonerp
Is your content a business asset or a liability? - by @bmosherzinck
"Is your content "ROTten"? As in redundant, obsolete, or trivial? Barb Mosher Zinck assesses fresh data on the problem - and how to avoid it."
content  marketing  digital  and 
august 2017 by jonerp
Digital media disruptions XVIII – bad press, notification noise, and beating Facebook’s algo - by @jonerp
"In this edition - getting the best of Facebook's algorithm, and a better approach to the social mob. Plus: avoiding notification overload and the Trump attention suck."
content  marketing  digital  and  media 
august 2017 by jonerp
Your Most Important Digital Asset Needs The Most Work - by @barnes_hank
"Buyers consistently rank Web sites as the marketing asset that is most likely to get their attention and they rely on it heavily. At the same time, we consistently hear from buyers that they find Web sites extremely frustrating. Their frustrations typically stem from several factors."
go-to-market  activity  streams  b2b  sales  digital  engagement  evaluation  exploration  marketing  web  site 
august 2017 by jonerp
Why does the informed buyer ignore marketers? – A new dialogue -by @jonerp
"My last piece on informed buyers ruffled a feather or two. Still, B2B buyers need more than over-branded and tone deaf content. Here's a fresh response and dialogue."
content  marketing  crm  and  customer  experience  digital 
july 2017 by jonerp
Adobe Target gets more personalized thanks to AI - by @bmosherzinck
"Personalization is a tough nut to crack. Today, Adobe announced enhancements to Adobe Target, including AI, intending to take personalization forward. Barb Mosher Zinck shares her views."
crm  and  customer  experience  digital  content  marketing 
july 2017 by jonerp
The B2B buyer’s journey – what we’ve learned, and what we’re missing - by @jonerp
"New ideas have advanced the conversation about the B2B buyer and the so-called buyer's journey, but something's still missing."
content  marketing  crm  and  customer  experience  digital 
july 2017 by jonerp
B2B content strategy – a breezy twenty point gut check - by @jonerp
"A no-slides, no-notes talk on content strategy put my views to the test. Here's twenty quick hit points from the talk - and some closing tips for B2B content producers."
content  marketing  digital  and  mobile 
july 2017 by jonerp
10 reasons why you’re not a thought leader (and how to fix them) - by @jbernoff
"It seems as if everyone I interact with is, or wants to be, a “thought leader.” But what does thought leadership actually mean? And why do so many self-styled thought leaders actually just seem like self-promoters?"
books  content  marketing  thought  leaders  leadership 
july 2017 by jonerp
Your Guide to the Best Analytics of the Marketing Masters - by @bobwarfield
"My series on the Top 15 Masters of the Digital Marketing World is all about that approach. In this article, I want to talk about what tools the Top 15 are using for their website analytics."
startup  lessons  blog  marketing  master  profiles 
july 2017 by jonerp
Digital media disruptions – learning from buyouts and blog reductions at the Times, WSJ, and MTV News - by @jonerp
"The media wires are full of stories of changing newsrooms, buyouts, and writer downsizing. Time for a special edition of digital media disruptions, with our usual focus on lessons for enterprise content producers."
analytics  planning  and  data  analysis  content  marketing  digital 
july 2017 by jonerp
Empty calories in the Whole Foods letter about becoming part of Amazon
"Whole Foods has loyal, upscale customers who might be nervous about its acquisition by Amazon, so the company sent people a reassuring letter by email. It’s one of the most vacuous communications I’ve ever read."
bullshitties  corporate  marketing  amazon  weasel  density  words  whole  foods 
june 2017 by jonerp
Content curation is about moving from noise to context - by @jonerp
"Content curation is a lot more than just hitting the retweet button. Here's some answers to questions I've gotten about the value of curation, and some companies doing it right - or not."
content  marketing  digital  and  skills  training  the  new  professional  it  as  a  service 
june 2017 by jonerp
Accenture passes 50% in its shift to ‘The New’ - by @whostu
"Accenture is now 50% transitioned to The New of cloud and digital services. But the Trump administration's failure to deliver on public sector reform is taking a toll."
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  devops  nosql  the  open  source  stack  digital  content  marketing  government  public  services  iot  robotics  ai  outsourcing 
june 2017 by jonerp
Friday rant – personalization in email marketing for services is mostly a pipe dream - by @dahowlett
"Automated personalization has proven disappointing for services businesses. Here's why along with a few thoughts about what can be done to overcome the limitations of automation."
analytics  planning  and  data  analysis  digital  content  marketing 
june 2017 by jonerp
Yahoo! RIP. Mayer out as Verizon puts a dot com pioneer out of its misery - by @whostu
"It's over. Dot com pioneer Yahoo! is no more and CEO Marissa Mayer's announced her last in a long line of turnaround plans. Now, who takes the Oath?"
collaboration  sharing  and  digital  productivity  crm  customer  experience  content  marketing 
june 2017 by jonerp
To have or not to have a CMO - by @bmosherzinck
"Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor - a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing 
june 2017 by jonerp
Nailing the journalistic interview – dos and don’ts for your customer reference program - by @jonerp
"Putting media and customers together is a brilliant plan - until it isn't. Here's my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good interview experience, and a good editorial result. Customers who get interview requests may want to review this also."
collaboration  sharing  and  digital  productivity  content  marketing  enterprise  in  the  real  world 
may 2017 by jonerp
The path to integrating intelligence throughout the martech stack - by @bmosherzinck
"Marketing and AI are going to get a heavy does of hype this year. But Barb Mosher Zinck does see some progress. Turns out that machine learning can help with of the most vexing martech problems: lead attribution. A more interesting play is coming: look out for the "integrated intelligence layer."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing  iot  robotics  ai  machine  intelligence 
april 2017 by jonerp
United’s social media nightmare leaves Delta CEO to defend airline overbooking - by @whostu
"Delta had some good news to talk about yesterday, but as United's self-inflicted PR disaster continues to cause its share price to lose altitude, there's really only one topic of conversation."
crm  and  customer  experience  digital  content  marketing 
april 2017 by jonerp
50,000,000+ Views Later: What I’ve Learned About Content Marketing - by @jasonlk
"Blogging is “dead”. Notwithstanding the continued overall growth in our content, as a group, direct traffic to SaaStr.com has declined over the past 24 months — substantially. Yes, in aggregate, we get perhaps 1m views on our SaaStr.com content, but very little is direct to the homepage. This isn’t to say you shouldn’t blog. SEO, links from social and other sites still perform well. But far fewer people go straight to blogs. As you probably could guess. See, e.g., why Mark Suster moved to Medium for his blog."
business  content  marketing 
april 2017 by jonerp
YouTube clamps down on ‘fake news’ channels cashing in
"YouTube's still under fire for surfacing brand adverts next to extremist content, but it is at least taking proactive action against content pirates and 'fake news' channels."
digital  and  content  marketing  social 
april 2017 by jonerp
Quality and Comprehensiveness Matter Most for Account Based Marketing - by @barnes_hank
"With an effective ABM program, you are reaching deeper and broader into accounts, through a wide variety of channels and forms of interaction. Quality counts more than ever. Sending the lousy e-mails that dominate e-mail marketing and social selling (see #FridayFails on LinkedIn) is a recipe for disaster."
go-to-market  abm  account  based  marketing  b2b  gartnertgi  strategy  sales 
april 2017 by jonerp
Digital ad scandals and ad blockers are undermining online ads – what next? - by @jonerp
"Scandals and uncertainty have rocked the online ad industry, raising questions for advertisers on value versus cost. Facebook and Google are hogging the growth, leaving publishers and their ad clients with uncertain futures. But what are the alternatives? And when will readers get fed up with invasive, ad-heavy UX? Yes, gory screen shots are included."
content  marketing  digital  and  mobile  user  experience  ux  application  design  media 
april 2017 by jonerp
YouTube extremist videos expose adtech problems for Google - by @whostu
"YouTube adverts appearing next to Isis propaganda and Klu Klax Klan hate messaging - it's a big problem for Google and for the wider programmatic ad tech sector."
digital  and  content  marketing  government  public  services  diversity  machine  intelligence  ai 
march 2017 by jonerp
Marketing automation is personal, contextual and mobile – Scondoo’s story - by @bmosherzinck
"Marketing automation is still on the buzzword treadmill. But too often, "automation" ends up being too automated, and not personalized to our device and priorities. In this use case with marketing automation vendor Kahuna, Barb Mosher Zinck tells a tale of marketing automation done right - and what we can learn from Scondoo about how to truly personalize our services."
digital  and  content  marketing  mobile  use  cases 
march 2017 by jonerp
The Dogshit Bar: A Memorable Market Research Concept - by @kellblog
"So before drilling into all the details that product management can obsess over, step back, and ask some fundamental questions first.

Does the product solve a problem faced by your organization?

How high a priority is that problem? (Perhaps ranked against a list of high-level priorities for the buyer. It’s not enough that it solves a problem, it needs to solve an important problem.)

What would be the economic value of solving that problem? (That is, how much value can this product provide.)"
business  featured  posts  advertising  david  ogilvy  entrepreneurship  innovation  market  research  marketing  new  products  ogivly  polls 
march 2017 by jonerp
Can Google Perspective, Facebook AI and Twitter algos improve web civility? - by @jonerp
"Civil discourse isn't easy to find online. Recent steps by Facebook, Google and Twitter shed light on how "AI" and machine learning could help fight online abuse and harassment. Or, in Facebook's case, provide aid to those who may be at risk. But as expected, these approaches all have their limitations."
analytics  planning  and  data  analysis  digital  content  marketing  iot  robotics  ai  machine  intelligence  social 
march 2017 by jonerp
Content Marketing Isn’t Marketing Content - by @ross
"For example, when at SlideShare I developed customer stories with a simple model. I’d have the customer agree to 1 one hour call and follow up by email. On the call I’d have a writer with a journalism background join and I’d ask a standard set of questions about the company, problem, solution and benefit. After the call I’d discuss with the writer the story we want to tease out and most important quotes. The draft blog post was shared and approved with the customer."
business  featured  posts  content  marketing  demand  generation  demandfest  saas 
march 2017 by jonerp
Quantifying social media value remains difficult – latest research - by @denispombriant
"Quantifying social media value, or rather its impact continues to prove elusive. But before everyone with skin in that game takes fright, it's time to rethink what social media actually achieves."
analytics  planning  and  data  analysis  crm  customer  experience  digital  content  marketing 
march 2017 by jonerp
On filter bubbles and AWS outages – does the enterprise have a fake news problem? - by @jonerp
"Mark Zuckberberg's fake news confessional and the strangely-handled AWS outage got me thinking: does the enterprise have a fake news problem? If so, what are the consequences? And what should discerning readers do about it? I review recent events, and prescribe my four point enterprise BS detector."
analytics  planning  and  data  analysis  collaboration  sharing  digital  productivity  content  marketing  social 
march 2017 by jonerp
Salesforce suffers from Wall Street jitters despite bumping up full year guidance - by @whostu
"Kalanick’s apology, also posted to Uber’s website, began, “By now I’m sure you’ve seen the video where I treated an Uber driver disrespectfully. To say that I am ashamed is an extreme understatement.”

The language then grew increasingly melancholy, with Kalanick stating that the incident “cannot be explained away.”
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  machine  intelligence  ai 
march 2017 by jonerp
JC Penney store closures highlight the challenge of the online/offline omni-channel retail mix - by @whostu
"Getting the offline/online balance right is a challenge for all 'legacy' retailers. JC Penney is only the latest to have to face up to the need to close stores to get the right omni-channel mix."
digital  and  content  marketing  enterprise  in  the  real  world  retail  e-commerce  omni-channel 
february 2017 by jonerp
Yahoo! warns of another security breach as Verizon tables a cut-price bid - by @whostu
"Another year, another security breach problem for Yahoo! - and just and Verizon seems to have agreed a cut-price takeover deal for the firm as well."
collaboration  sharing  and  digital  productivity  content  marketing 
february 2017 by jonerp
The art of enterprise community – five pitfalls to avoid - by @jonerp
"Mark Finnern's career is steeped in community. The danger is to build an enterprise community that is sterile and flat. That doesn't impress buyers or improve customer experience. During a recent video shoot, Finnern and I discussed the art of enterprise community. Here are five pitfalls to avoid if you want your community to shine."
collaboration  sharing  and  digital  productivity  content  marketing  crm  customer  experience  social 
february 2017 by jonerp
The Evolution of Marketing Thanks to SaaS - by @kellblog
"Tomorrow, as more marketers will be measured on the health of the overall ARR pool, they will be focused on cost-effectively generating not just opportunities-that-close but opportunities that turn into the best long-term customers. (This quadrant helps you do just that.)"
ipo  management  marketing  saas  startups  strategy  venture  capital  conversion  rates  evolution  funnel  leads  ltv 
february 2017 by jonerp
Facebook takes on ‘fake news’ with AI in the new age of ‘alternative facts’ - by @whostu
"In the new world order where 'alternative facts' is apparently a thing, Facebook CEO Mark Zuckerberg is tackling the 'fake news' controversy with AI and algorithms."
collaboration  sharing  and  digital  productivity  content  marketing  iot  robotics  ai 
february 2017 by jonerp
From clickbait fails to problem solving – a B2C content approach we can learn from - by @jonerp
"I don't see a good deconstruction of clickbait often. A recent piece by FirstRound makes the case, while presenting a worthwhile alternative. Content that solves customer problems wins. Here's how it's done, and how it's measured - along with my critical review. I also contrast B2C and B2B content strategy."
content  marketing  crm  and  customer  experience  digital 
january 2017 by jonerp
Evaluating curation and content tools – how I grade @Instapaper - by @jonerp
"I recently plugged a big gap in my content and research workflow. I thought I'd share my evaluation process - and how curation and bookmarking tools should be evaluated. I'm also including my grade on Instapaper, the tool I tested."
analytics  planning  and  data  analysis  content  marketing  digital  skills  training  mobile 
january 2017 by jonerp
Tuesday’s Tip: Seven Universal Factors Why Technology Firms Fail - by @rwang0
"Innovation. Vendors who fail to move to new platforms, slow the pace and quality of innovation, or not adapt to new trends would fail to make the transition to the next era. In many cases, the pile of technical debt from failing to innovate holds back the vendor’s ability to innovate. Slashing of R&D and innovation budgets, departure of key founders and executives, and the failure to attract new talent signify impending failure."
2017  adoption  apps  strategy  cause  cdo  ceo  chief  digital  officer  executive  information  marketing  technology  cio 
january 2017 by jonerp
Yahoo! is dead (sort of), long live Altaba (perhaps) - by @whostu
"Yahoo!'s board of directors is putting in places the pieces for life after a Verizon takeover, but it could be premature thinking if the deal doesn't proceed as planned."
collaboration  sharing  and  digital  productivity  content  marketing  social  ux  application  design 
january 2017 by jonerp
Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation - by @sameerpatel
"Clearly, maintaining a fragmented view of the customer across a growing set of channels will not suffice. Nor will it be OK to not be able to engage consumers at exactly the right touch point, at the right time. In 2017, marketers will need to look for true cross-channel solutions that can provide a single profile of the consumer and can respect the pace at which the consumer wants to traverse the purchase journey, engaging him on just the right channel with the right message and at the right time."
artificial  intelligence  digital  transformation  b2c  ecommerce  marketing  retail 
january 2017 by jonerp
Account-based marketing – get your foundation right - by @bmosherzinck
"Account-based marketing is the next big thing - supposedly. But if you fall into the trap of chasing marketing tech, it's not going to work out. In the first of a new three part series, Barb Mosher Zinck shares the keys to a solid ABM foundation - with tips from vendors and experts."
collaboration  sharing  and  digital  productivity  content  marketing 
january 2017 by jonerp
Direct Marketing Commission warns of ‘worrying issues’ around data consent - by @derek_dupreez
"The Direct Marketing Commission received 230 complaints for the year ending 30 June 2016 - largely as a result of complex supply chain and consent issues."
data  privacy  digital  and  content  marketing 
january 2017 by jonerp
Recognizing B2B Buying Triggers - by @barnes_hank
"So, my recommendation for opening the new year more effectively is to focus on triggers. Build a list of the events or situations that trigger customers to buy your products or services. Then expand that list with ideas for how you can determine if the trigger is going to occur (or is likely to occur). Explore if there are ways you can use stories to create the trigger. Prioritize the list based on which ones are most important to you for success."
go-to-market  account  based  marketing  selling  buying  triggers  sales  situational  awareness 
january 2017 by jonerp
diginomica 2016 – Stuart’s choice - by @whostu
"Left till last, here's Stuart's top ten themes of 2016. Onwards to 2017 under Trump and Brexit - Happy New Year!"
cloud  erp  financials  and  supply  chain  platforms  -  infrastructure  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  content  marketing  enterprise  in  the  real  world  governing  identity  privacy  security  iot  robotics  ai 
december 2016 by jonerp
The most vacuous press release ever: Revolt PR - by @jbernoff
"Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR."
marketing  joseph  benjamin  platitudes  press  releases  revolt  pr 
december 2016 by jonerp
diginomica 2016 – Jon’s choice - by @jonerp
"Jon boils down the event circus into his top themes, from the rise of the bots to how we got tricked into writing about Facebook for the enterprise. He also picks out some classic whiffs - and the piece he didn't write that inspired him the most."
analytics  planning  and  data  analysis  cloud  erp  financials  supply  chain  platforms  -  infrastructure  architecture  crm  customer  experience  digital  content  marketing  hits  misses 
december 2016 by jonerp
Adobe’s gambit pays off as subscription revenue accounts for 78% of total - by @whostu
"Five years ago only 11% of Adobe's revenue came from subscriptions; today it's 78%. CEO Shantanu Narayen has reason to be pleased with how 2016 turned out."
digital  and  content  marketing 
december 2016 by jonerp
CXM – looking back and forward to 2017 - by @bmosherzinck
"Why have customer experience platforms raised as many problems as they've solved? Why does personalization at scale remain elusive? How will AI impact personalization efforts? Barb Mosher Zinck explores as she looks back and ahead at CXM. Some of the smartest folks in the industry chimed in."
content  marketing  crm  and  customer  experience  service  management  digital 
december 2016 by jonerp
Enterprise UX futures – the good, the mind-bending, and the manipulative - by @jonerp
"Enterprise UX design has made big progress - but not so fast. The future of UX is rushing towards us, with AI, bots, voice, and wearables sending designers back to basic training. Then there's the design temptation of manipulating consumers. I take a look ahead - and hand out some informal 2016 UX awards."
content  marketing  crm  and  customer  experience  digital  mobile  user  ux  application  design 
december 2016 by jonerp
Oracle tops $1 billion cloud quarter, but hardware slides - by @whostu
"Oracle chalks up its first $1 billion cloud quarter as CTO Larry Ellison revives the race to beat Salesforce to $10 billion a year."
cloud  erp  financials  and  supply  chain  crm  customer  experience  digital  content  marketing  hcm  the  future  of  work  retail  e-commerce  omni-channel 
december 2016 by jonerp
The 2017 enterprise software un-predictions - by @brianssommer
"Had your fill of buzzword-saturated tech predictions? We've got your holiday tonic. Welcome to Brian and Jon's first annual enterprise software un-predictions."
content  marketing  digital  and  social 
december 2016 by jonerp
Between Einstein and Watson, Bluewolf boss sees AI as a ‘now’ technology - by @whostu
"It's six months since IBM snapped up Salesforce professional services provider Bluewolf. It's been a busy time, says CEO Eric Berridge, but a productive one."
cloud  platforms  -  infrastructure  and  architecture  crm  customer  experience  digital  content  marketing  iot  robotics  ai  retail  e-commerce  the  omni-channel 
december 2016 by jonerp
SPOS #544 - Media's Massive Problems With Jay Rosen - podcast
|Rosen teaches journalism at New York University, where he has been on the faculty since 1986. He is the author of PressThink, a blog about journalism's ordeals in the age of the web, which he launched in 2003. In 1999, Yale University Press published his book, What Are Journalists For?, which was about the rise of the civic journalism movement. I was hoping that Jay could provide us with some insights on what happened and where we go from here. His answers will shock you. Enjoy the conversation..."
six  pixels  of  separation  mitch  joel  mirum  marketing  advertisement  communication  public  relation  social  media  management  & 
december 2016 by jonerp
The five biggest social media fails of 2016 – an enterprise review - by @jonerp
"Social media fails are the fried dough of the Internet. Here's your yummy helping, along with a few enterprisey takeways - that would be the Brussels sprouts."
crm  and  customer  experience  service  management  digital  content  marketing  social 
december 2016 by jonerp
World AIDS Day – (RED), the cloud and the battle for an AIDS free generation - by @whostu 12/1/2016
"Today is World AIDS Day and the Salesforce Tower in London is turning red in honor of the battle to secure an AIDS free generation. Charity (RED) is leading the charge with the help of cloud computing tech."
analytics  planning  and  data  analysis  cloud  platforms  -  infrastructure  architecture  collaboration  sharing  digital  productivity  crm  customer  experience  content  marketing  enterprise  in  the  real  world  machine  intelligence  ai  third  sector  non-profits 
december 2016 by jonerp
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