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jonerp : mediawatch   7

Media Disruption: Is the Race To The Bottom Bottoming Out? - by @tomforemski
"The darlings of the new media sector such as Buzzfeed, Gawker, and Mashable attained massive amounts of traffic yet even they were unable to run fast enough to stem the race to the bottom on declining advertising revenues.

Google is also racing to the bottom. Every quarter it reports less money per click than the same period in the prior year. In it's most recent quarter it reported 18% less -- a larger than expected decline. But it beat Wall Street estimates because it found more places to show more ads."
a  top  story  every  company  is  media  valley  mediawatch 
14 days ago by jonerp
Facebook Fake News Problem: It's A Media Company - by @tomforemski
"Facebook (and Google) is finding it harder and harder to avoid being seen as a media company. I’ve called Facebook, Google, Yahoo and many others — high-tech enabled media companies for more than a decade. I’m glad others are seeing that: publishing pages of content with advertising around it is a media company."
a  top  story  every  company  is  media  valley  mediawatch 
4 weeks ago by jonerp
The Rise Of Fake News Amidst The Fall Of News Media - by @tomforemski
"Googols of top neurons connecting over the Internet and we still haven't figured out a way to collect the true monetary value of professional news media so that it can be reinvested in producing more high quality media.

Since 2005, after leaving the Financial Times, I've warned that if we can't find a way to pay for professional media then society will pay for it in many unpleasant ways such as a rise of misinformation from special interest groups."
a  top  story  every  company  is  media  imho  -  book  mediawatch 
january 2017 by jonerp
Media Disruption Accellerates As Paper Ads Plunge - by @tomforemski
"With all our visionaries and tech geniuses we still have not figured out the innovation that will enable us to monetize and sustain professional news organizations.

- Digital advertising is not the answer because it continues to decline in effectiveness and revenues per unit.

- Subscriptions are not effective because they limit the reach of the news stories."
a  top  story  every  company  is  media  mediawatch 
november 2016 by jonerp
The Future of Media: Can Publishers Become Media Platforms? - by @tomforemski
"Social media platforms have helped raise readership numbers for many titles but their revenues continue to shrink. In the old days, more readers always meant more money but not so in the world of digital media. Publishers have to run ever faster just to keep still because the social media platforms have flooded the market with cheap advertising that continues to deflate."
a  top  story  every  company  is  media  mediawatch 
april 2016 by jonerp
Weber Shandwick: Not Much Future In Spirited 'Future Of Media' Discussion - by @tomforemski
"As a journalist I was taught to follow the money and there you'll find a story and a reason. Follow the money in the media industry and you see media companies backed up against a wall with a shrinking workforce."
a  top  story  disruptive  mediawatch 
october 2015 by jonerp
New Media Disrupted: GigaOm Web Sites Suddenly Stop Publishing - by @tomforemski
"We still have no satisfactory business model that can save the media industry from the disruptive economic forces of the web, that continue to hound its shrinking news rooms and dwindling pools of exhausted professionals."
a  top  story  mediawatch 
march 2015 by jonerp

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