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jonerp : ogilvy   1

The Dogshit Bar: A Memorable Market Research Concept - by @kellblog
"So before drilling into all the details that product management can obsess over, step back, and ask some fundamental questions first.

Does the product solve a problem faced by your organization?

How high a priority is that problem? (Perhaps ranked against a list of high-level priorities for the buyer. It’s not enough that it solves a problem, it needs to solve an important problem.)

What would be the economic value of solving that problem? (That is, how much value can this product provide.)"
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march 2017 by jonerp

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