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jonerp : story   24

Study: No Shortcuts From SEO — Old Web Dominates Google Search - by @tomforemski
"The Ahrefs study, however appears to show that businesses are wasting money pursuing SEO as a quick short-cut to attaining first page ranking. Ahrefs discovered that it takes two to three years to attain number one ranking on a keyword. Trust is a relationship that needs to be consistent over time in order to build. There is no shortcut through SEO and it's risky business, IMHO."
a  top  story  every  company  is  media  searchwatch  seo 
7 days ago by jonerp
Media Disruption: Is the Race To The Bottom Bottoming Out? - by @tomforemski
"The darlings of the new media sector such as Buzzfeed, Gawker, and Mashable attained massive amounts of traffic yet even they were unable to run fast enough to stem the race to the bottom on declining advertising revenues.

Google is also racing to the bottom. Every quarter it reports less money per click than the same period in the prior year. In it's most recent quarter it reported 18% less -- a larger than expected decline. But it beat Wall Street estimates because it found more places to show more ads."
a  top  story  every  company  is  media  valley  mediawatch 
14 days ago by jonerp
Facebook Fake News Problem: It's A Media Company - by @tomforemski
"Facebook (and Google) is finding it harder and harder to avoid being seen as a media company. I’ve called Facebook, Google, Yahoo and many others — high-tech enabled media companies for more than a decade. I’m glad others are seeing that: publishing pages of content with advertising around it is a media company."
a  top  story  every  company  is  media  valley  mediawatch 
4 weeks ago by jonerp
The Future Will Be Voice Operated Only When Digital Assistants Learn To Use Apps - by @tomforemski
"Is my digital assistant listening and working for me and my best interests? Or is it listening-in to sell data about me and to sell me out in whatever way it can?

For the user it makes sense to shun the walled gardens and have an independent digital assistant that is not tied to Google or Amazon or whichever set of services and capabilities each one provides."
a  top  story  futurewatch 
august 2017 by jonerp
The Crunchies: Staged Diversity And Chelsea Peretti's App Ideas... - by @tomforemski
"But the staged diversity of the Crunchies is far removed from actual reality. The audience looks nothing like them. Startup teams continue to be predominately: male, white/Asian; from privileged backgrounds.

The Crunchies are trying to change things and it takes time. Soon the startups will get a clue: if you want to be nominated to win a Crunchie you'd better show significant diversity in your teams."
a  top  story  culturewatch  startups  women  in  tech 
february 2017 by jonerp
The Rise Of Fake News Amidst The Fall Of News Media - by @tomforemski
"Googols of top neurons connecting over the Internet and we still haven't figured out a way to collect the true monetary value of professional news media so that it can be reinvested in producing more high quality media.

Since 2005, after leaving the Financial Times, I've warned that if we can't find a way to pay for professional media then society will pay for it in many unpleasant ways such as a rise of misinformation from special interest groups."
a  top  story  every  company  is  media  imho  -  book  mediawatch 
january 2017 by jonerp
Facebook is a tech-enabled media company - by @tomforemski
"The difference is in responsibility:

- Media companies are legally responsible for the nature of the content that they publish.

- Facebook has no legal responsibility for the content it publishes because it is a technology platform - it doesn't create the content.

However, Facebook does choose what to put into people's news feeds and it deletes content that violates the editorial policy of its terms of service. Some of this is done by automated tools but a lot of it is done by people."
a  top  story  media  valley  silicon 
november 2016 by jonerp
Glassdoor Study: Big Gender Gap In Key Tech Salaries - by @tomforesmki
"Foremski’s Take: What's missing from the data is the numbers of females and males in each job. Gender bias is not just seen in salary data but also in hiring levels. It would be interesting to see those numbers and it would certainly be compatible with Glassdoor's campaigns for greater workplace transparency."
a  top  story  women  in  tech 
november 2016 by jonerp
A 'Tumultuous Decade' Rolls On... More Lost Generations Of Journalists - by @tomforemski
"High-tech media companies such as Google and Facebook are creating the advertising deflation. But they can ride the waves of the deflationary media business models because technology itself becomes cheaper and better; and it scales and changes faster than people.

Traditional news media relies on people and original reporting and creativity — a newspaper would not print screenshots of a rival newspaper — the Googlebot does and its why its ads are cheaper."
a  top  story  every  company  is  media  fridaywatch 
november 2016 by jonerp
Media Disruption Accellerates As Paper Ads Plunge - by @tomforemski
"With all our visionaries and tech geniuses we still have not figured out the innovation that will enable us to monetize and sustain professional news organizations.

- Digital advertising is not the answer because it continues to decline in effectiveness and revenues per unit.

- Subscriptions are not effective because they limit the reach of the news stories."
a  top  story  every  company  is  media  mediawatch 
november 2016 by jonerp
GE startup will test ideas that could lead to a radical restructuring of its manufacturing business
"Foremski’s Take: From manufacturing jet engines to manufacturing innovative companies — GE has an incredibly ambitious plan.

If it can deliver on the promise of accelerated innovation it means that the future arrives more quickly. And it means that solutions to some very hard problems will be developed faster. We’ll need to innovate faster just to keep up with environmental changes."
a  top  story  end  of  work  great  ideas  ge 
october 2016 by jonerp
Cybersecurity Costs - An Unsustainable Tax On Business - by @tomforemski
"Andy Grolnick from LogRhythm, a startup that analyzes data to spot security risks from within, said that companies cannot rely on perimeter defenses and that spotting criminal behavior relies on being able to normalize massive amounts of machine data."
a  top  story  security 
august 2016 by jonerp
Survey Warning: Millennials Will Shun Tech-Laggard Workplaces - by @tomforemski
"Millennials will leave jobs that use technologies “not up to their standard” and they prefer to have “high-tech perks” than free food and ping pong, according to a global survey commissioned by Dell and Intel."
a  top  story  end  of  work  enterprise  it 
july 2016 by jonerp
Blockchain: Revolutionary Technology Or Over-Hyped Bandwagon? - by @tomforemski
"- how can small blockchains provide the same levels of trust as the huge Bitcoin blockchain (which is larger than all of Google's server farms combined);

- and why will blockchain challenge giant corporations, as many have said, when giant corporations are the ones sponsoring the blockchain events and conferences, and seem to have the most to gain?"
a  top  story  disruptive 
june 2016 by jonerp
The Future of Media: Can Publishers Become Media Platforms? - by @tomforemski
"Social media platforms have helped raise readership numbers for many titles but their revenues continue to shrink. In the old days, more readers always meant more money but not so in the world of digital media. Publishers have to run ever faster just to keep still because the social media platforms have flooded the market with cheap advertising that continues to deflate."
a  top  story  every  company  is  media  mediawatch 
april 2016 by jonerp
A CFO Success Story: Vinay Mehra, CFO of POLITICO - by @dergelcfo
"Sometimes, as a CFO, you tend to look at things are pretty black and white. Things are just numbers. But when you get involved with a non-profit, the thing that I’ve come to appreciate is – sometimes, when you are making an investment, you don’t have a true ROI, from a financial perspective. But you will have ROI from a human impact."
all  of  samuel's  blogs  better  cfo  books  for  cfos  build  your  finance  team  consulting  moves  relationships  success  story  chief  financial  officer 
march 2016 by jonerp
Silicon Valley Gets On The Same Bus Every Day... - by @tomforemski
"Silicon Valley won't go away -- it'll be where startups will go to scale their business. But don't expect many original startup ideas from this self-segregated business park monoculture."
a  top  story  silicon  valley 
january 2016 by jonerp
The Software Defined Megacorporation - Why IT matters - by @tomforemski
"And don't be distracted by the red herring of arguments about the cloud versus owning your own data center. The IT department is fast becoming transformed into a software organization, and into the most strategic and most valuable resource within every global enterprise."
a  top  story  enterprise  it 
november 2015 by jonerp
Weber Shandwick: Not Much Future In Spirited 'Future Of Media' Discussion - by @tomforemski
"As a journalist I was taught to follow the money and there you'll find a story and a reason. Follow the money in the media industry and you see media companies backed up against a wall with a shrinking workforce."
a  top  story  disruptive  mediawatch 
october 2015 by jonerp
Here Is Why Software Engineers Should Start Blogging... - by @tomforesmki
"It's ironic that Adam is encouraging young engineers to blog when it was the engineering community that were the first, and most enthusiastic bloggers. Ten years ago, blogging was how engineers landed their next job by showing their expertise. These days it is probably their GitHub activity that counts."
a  top  story 
june 2015 by jonerp
A CFO Success Story: Craig Foster, CFO of Amobee - by @samueldergel
"The following is from an interview with Craig Foster, recently hired as CFO of Amobee, as announced in CFO Moves. This interview was edited for clarity"
all  of  samuel's  blogs  amobee  blog  books  for  cfos  build  your  finance  team  career  management  ceo  cfo  moves  peer  groups  relationships  success  story 
may 2015 by jonerp
A CFO Success Story: Ken Goldman, CFO of Everbridge - by @samueldergel
"If you think about, going back 20 – 30 years ago. CFOs were thought about as the Chief Accountant, Green Eye Shade, Risk Manager. They were someone to protect the company. While protection is part of my mandate, I would say that it really starts with enablement. My job is to enable the company to achieve success and greatness. I spend all of my time thinking about “How to do I do that?” Yes, protection is important, limiting the downside. But nobody ever built a company by just limiting downside. It’s about investing in upside."
all  of  samuel's  blogs  books  for  cfos  build  your  finance  team  ceo  cfo  peer  group  groups  relationships  success  story  chief  financial  officer  everbridge  executive  coaching 
april 2015 by jonerp
New Media Disrupted: GigaOm Web Sites Suddenly Stop Publishing - by @tomforemski
"We still have no satisfactory business model that can save the media industry from the disruptive economic forces of the web, that continue to hound its shrinking news rooms and dwindling pools of exhausted professionals."
a  top  story  mediawatch 
march 2015 by jonerp
Redefining Public Relations: Are You Persuaded By 'Earned Influence'? -by @tomforemski
""I'm not persuaded by Chris Graves' argument to rebrand public relations as "earned influence." It sounds too much like PR spin and it shouldn't. ["Brand journalism" is another nonsensical PR spin on what should be plainly called corporate media.]""
a  top  story  new  rules  communications  PR 
february 2015 by jonerp

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