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News Analysis: SAP User Base In The UK and Ireland Ready For Digital Transformation But Organizations Remain Cautious Of Vendor Claims To Assist
"
30% of SAP user organizations have a digital strategy in place, with 36% in progress of digital initiatives without a confirmed strategy
69% stated that digital transformation is a priority for their organizations
87% noted they digital transformation of front/or back office functions
69% plan to digitalize front and back office functions."
apps  strategy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing  people 
november 2015 by jonerp
Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks - by @rwang0
"
Start with a journey map;
Begin with your key personas;
From there, list out your brand promises;
Then list out your outcomes expected;
Tie each outcome to a journey map;
From the journey map tie each journey to a channel and then to an organization or person.
Determine the internal and external organizations or person."
apps  strategy  attention  economy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing 
june 2015 by jonerp
Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams - by @rwang0
"One of the biggest opportunities for monetizing digital business will come from insight streams. These insights will come from both least likely sources and the most obvious. For example, least likely sources include the amount of power consumer, water used, visitors into the building, foot traffic on the sidewalk, and density of the parking lot. These sources may seem mundane and useless information to most of us, but large insight brokers will take that data to drive contextually relevant information."
apps  strategy  attention  economy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing 
june 2015 by jonerp
Book Summary: Lesson 2 From Disrupting Digital Business – Brand Promises In An Attention Economy - by @rwang0
"In fact, the impact is significant and now quantifiable with 52% of the Fortune 500 gone since 2000 and the average age of the S&P 500 company in 1960 is down from 60 years to a little more than 12 projected in 2020. That is a 500% compression that has changed the market landscape forever in almost every industry."
attention  economy  boardroom  priorities  book  summary  brand  promises  ceo  chief  digital  officer  executive  financial  hr  information  marketing  people 
may 2015 by jonerp

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