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jonerp : truth   3

The Power of (Product) Moments - by @barnes_hank
"Wow experiences are scalable when they are ingrained in the product and service design. Rather than being random acts of “wow”, they become fundamental to the delivery. Since they are designed in the product they may not be totally unexpected, but they’ll still be appreciated."
go-to-market  customer  experience  cx  design  thinking  effortless  moments  of  truth  product  service 
5 weeks ago by jonerp
Four attributes of customer loyalty - by @denispombriant
"What strikes me immediately is that only two of these attributes are purely or largely technological (1 and 4) while the others are decidedly organized as human mediated processes . This strongly suggests that we can’t simply throw technology at the problem to make it go away. Moreover, the human mediated parts require a good deal of high-level thought to pull off. But this is getting too far ahead. The first item is automation and it deserves full examination."
trends  &  concepts  automation  contextual  interaction  crm  journey  mapping  moments  of  truth  proactive  personalization 
july 2016 by jonerp
To personalize or to be authentic - by @denispombriant
"My suggestion to would-be personalizers is to first understand the moment of truth that your customer is actually in—it might not be what you think. Then work within the moment of truth to ensure that you are providing the authentic moment that customers want. You can’t do this unless you turn your data gathering and analytics toward metrics that tell you concretely how you’re doing. A man selling lingerie might be in particular danger of not understanding the customer’s moment of truth and personalizing it with an off-base comment (or offer) will only exacerbate an awkward moment"
crm  authenticity  moments  of  truth  personalization 
august 2015 by jonerp

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