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juliusbeezer : advertising   37

Tories continue Facebook ad spree as 'major bugs' block transparency | Technology | The Guardian
Launched in the UK in 2018, the Facebook ad library is a public record of all the adverts related to social issues, elections or politics that have been posted on the site. In March, the social network launched an API – an application programming interface, or set of protocols – for the library, intended to let researchers perform complex analysis on the information contained within.

Instead, researchers found a series of bugs and design flaws that hampered any serious attempt to hold advertisers to account. “Once our technical experts began working with the API we quickly concluded it was unusable,” the foundation said.
facebook  uk  politics  advertising 
7 weeks ago by juliusbeezer
Is Colin Kaepernick’s Nike deal activism – or just capitalism? | Ben Carrington and Jules Boykoff | Opinion | The Guardian
Gil Scott-Heron famously noted that the revolution would not be right back after a message, would not go better with Coke, and certainly would not be televised. It now appears, if Nike’s current advertising campaign is to be believed, that the revolution comes embossed with a Swoosh.

On Monday the famously underemployed NFL player Colin Kaepernick tweeted a black and white image of his face, his eyes staring at us, with the words “Believe in something, even if it means sacrificing everything” etched over the top. Below sits Nike’s Swoosh. The campaign celebrates the 30th anniversary of arguably the most famous advertising slogan in sports – Just do it. Kaepernick’s deal with Nike will allow him to continue his empowering community and youth activism work, such as his Know Your Rights camp. In this light, Kaepernick might be seen as a modern-day Robin Hood.

But is the Nike-Kaepernick partnership a harbinger of 21st-century activism, or a case study in capitalist co-option?
music  politics  us  capitalism  advertising  spectacle 
september 2018 by juliusbeezer
Meet the people who still use Myspace: 'It's given me so much joy' | Technology | The Guardian
Scalir, 48, is one of a dwindling group of people still committed to what was once the most popular social networking platform in the world, with more than 100 million users at its peak. While most people have long abandoned Myspace in favour of Facebook, Twitter and Snapchat, Scalir roams the digital graveyard searching for signs of life...
Myspace’s value doesn’t come from its paltry monthly or daily active user numbers. It comes from the first-party data it has about its registered users, particularly the email addresses and other profile information such as age, gender and connections that its users consented to giving to the company. This data can be linked to other online data sources to track individuals across the internet and target them with advertising elsewhere.
socialmedia  socialnetworking  internet  advertising 
june 2018 by juliusbeezer
Stop Raising Awareness Already | Stanford Social Innovation Review
For those working on a cause they care about, the first instinct is often to make sure that as many people as possible are aware of the problem...

That instinct is described by communication theory as the Information Deficit Model. The term was introduced in the 1980s to describe a widely held belief about science communication—that much of the public’s skepticism about science and new technology was rooted, quite simply, in a lack of knowledge. And that if the public only knew more, they would be more likely to embrace scientific information.

That perspective persists, not just in the scientific community but also in the world of nonprofits, marketing, and public relations. Public relations texts frequently cite awareness, attitude, and action objectives. Marketing students learn that awareness precedes action. And many of the foremost public relations and advertising agencies still report results to clients in the form of impressions—the number of people who were exposed to the message...

Raising awareness about something that wasn’t known before can be a useful tactic when it’s part of a larger effort to drive social change... research suggests that not only do campaigns fall short and waste resources when they focus solely on raising awareness, but sometimes they can actually end up doing more harm than good.

Before exploring the most effective ways to create awareness, it’s important to understand the ineffective and even harmful effects that awareness can have. When done wrong, an awareness campaign carries four specific risks: it might lead to no action; It might reach the wrong audience; it might create harm; and it could generate a backlash. We will examine each of these risks in turn.
psychology  communication  advertising 
january 2018 by juliusbeezer
See hipsters lined up outside a new restaurant? This Chicago native's app pays them to be there. - Chicago Tribune
Surkus, an emerging app [allows] businesses to quickly manufacture their ideal crowd and pay the people to stand in place like extras on a movie set. They've even been hand-picked by a casting agent of sorts, an algorithmic one that selects each person according to age, location, style and Facebook "likes."

Acting disengaged while they idle in line could tarnish their "reputation score," an identifier that influences whether they'll be "cast" again. Nobody is forcing the participants to stay, of course, but if they leave, they won't be paid — their movements are being tracked with geolocation.

Welcome to the new world of "crowdcasting."

For example: A gaming company throwing a launch party might ask Surkus to find men and women ages 18 to 32 who like comic books, day parties, dance music and the company's product.

Once potential attendees have been identified from Surkus's user profiles, the app sends "availability requests" to users' phones... participants are asked to remain discreet about the origin of their invitations. Oftentimes, women are paid considerably more than men.

Caroline Thompson, 27, a contributing writer for Vice, said she downloaded Surkus and attended an event last year at a Chicago club full of "finance bros" on a Thursday night... "80 percent of the women at the club were there because of the app," she said... she was paid $40 to attend the event.
socialmedia  crowdscience  advertising  geolocation  attention  facebook 
august 2017 by juliusbeezer
Facebook helped advertisers target teens who feel “worthless” | Ars Technica
Facebook's ability to predict and possibly exploit users' personal data probably isn't news to anybody who has followed the company over the past decade, but this leak may be the first tacit admission by any Facebook organization that younger users' data is sorted and exploited in a unique way. This news follows stories about Facebook analyzing and even outright manipulating users' emotional states, along with reports and complaints about the platform guessing users' "ethnic affinity," disclosing too much personal data, and possibly permitting illegal discrimination in housing and financial ads.
facebook  psychology  advertising 
may 2017 by juliusbeezer
Build a Better Monster: Morality, Machine Learning, and Mass Surveillance
There are very few levers of power over the big tech companies. Because they are essentially monopolies, consumer boycotts don’t work. Opting out of a site like Google would mean opting out of much of online life. Some people could do it on principle, but it is not something we can mobilize a mass movement around.

Indirect pressure through their actual customers—the publishers and advertisers—can work for limited goals (for example, the current panic around “brand safety” that is helping defund sites like Breitbart). But if the goal is more fundamental reform, we’re stuck. We can’t apply pressure through a system we’re trying to abolish.

Shareholder pressure doesn’t work, because the large tech companies are structured to give founders absolute control no matter how many shares they own.

Regulation is tricky. The large tech companies have capable lobbyists and massive legal resources.

Press campaigns are unlikely to work because Facebook and Google control most online publishing. Moreover, what remains of the press has just endured a painful transition to online advertising, and is wholly dependent on that business model to survive.

The one effective lever we have against tech companies is employee pressure. Software engineers are difficult to hire, expensive to train, and take a long time to replace. Small teams in critical roles (like operations or security) have the power to shut down a tech company if they act in concert.

We’ve seen some small demonstrations of the power of employee pressure. The pledge pushed companies that had been silent for months to publicly commit to not working on a Muslim registry. The employee walkout at Google in support of immigrants during the travel ban prompted the founders and CEOs to issue statements of support.
internet  facebook  google  politics  advertising 
april 2017 by juliusbeezer
Medium, and The Reason You Can’t Stand the News Anymore. – Medium
You’re tired of those participating in the current media landscape acting like we can keep a republic via sweet Twitter burns or made-to-go-viral videos on Facebook with no context. Tired of people who don’t think like you totally misunderstanding reality as you see it. Tired of charlatans playing to the worse instincts of their tribe and getting rewarded. Tired of pinning the promise of journalism on the good will of its members who have every economic incentive to do otherwise.
news  journalism  socialmedia  twitter  facebook  advertising 
february 2017 by juliusbeezer
Automating power: Social bot interference in global politics | Woolley | First Monday
Until roughly six years ago, technologically adept marketers used social bots to send blatant spam in the form of automatically proliferated social media advertising content (Chu, et al., 2010). A growing collection of recent research reveals, however, that political actors worldwide are beginning to make use of these automated software programs in subtle attempts to manipulate relationships and opinion online (Boshmaf, et al., 2011; Ratkiewicz, et al., 2011a; 2011b; Metaxas and Mustafuraaj, 2012; Alexander, 2015; Abokhodair, et al., 2015). Politicians now emulate the popular twitter tactic of purchasing massive amounts of bots to significantly boost follower numbers (Chu, et al., 2012). Militaries, state contracted firms, and elected officials use political bots to spread propaganda and flood newsfeeds with political spam (Cook, et al., 2014; Forelle, et al., 2015).
socialmedia  attention  spam  astroturfing  advertising 
january 2017 by juliusbeezer
Political advertising targeted as never before won it for Trump: rolling standard big data ops over Facebook data
advertising  facebook  politics  us 
january 2017 by juliusbeezer
15 High Paying AdSense Alternatives For Bloggers [2016 Edition]
How many times have you applied for AdSense account and got rejected?

It could be several times or more. Maybe, you are still struggling to get approved by AdSense.

Most of the new bloggers apply for AdSense many times and become disappointed after getting rejected by AdSense. But AdSense is not the only advertising network for publishers. There are a lot of ad networks that share a decent amount of revenue to their publisher.

To be honest, though there are a lot of ad networks but there is no real alternative to AdSense. AdSense is still the best Advertising Network. But I believe ‘Something is better than nothing’. That’s why I am going to share some AdSense alternatives.

If you are one of them who didn’t get approved by AdSense or got banned by AdSense, then you can try the following networks. You can also use these networks along with AdSense to increase your revenue. Here is the list of AdSense Alternatives (2016) that are similar to Google AdSense.
blogs  blogola  advertising 
december 2016 by juliusbeezer
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blogs  blogola  advertising  tools 
december 2016 by juliusbeezer
How to Make Money from Blog Without Advertisements
Most of the bloggers limit themselves by using easy to use Ad networks like Google AdSense, or AdsOptimal on their blog to earn. You might be one of those bloggers who doesn’t believe in placing ads on your blog, and might want to explore other opportunities to earn from your blog.

Well undoubtedly placing advertisement is the easiest way to get started with make money blogging but I don’t challenge your noble thought of not placing ads to give a great user-experience.

Even though you need to generate some income to pay your hosting and domain bills or if not, it’s still good to make some money. Is int it?
blogs  advertising  blogola 
december 2016 by juliusbeezer
101 Tactics to Drive Blog Traffic Which You Can Use Right Now
Traffic is very important to the success of every webmaster and blogger. It doesn’t matter how great your content is, it still needs to be read and it is traffic that makes this possible. This post will be listing 101 ways by which you can Drive Blog Traffic.
blogs  blogola  advertising  attention 
december 2016 by juliusbeezer
How I Make Money With My Blog - ShoutMeLoud
When I started ShoutMeLoud in 2008, I never thought I would reach a point where blogging would become my primary source of income. In fact, like many others I also thought that any reference to earning money online was a scam.

I was a graduate student holding a degree in I.T., and looking forward to joining Accenture in 2009. I started blogging as a part-time hobby, and later learned about AdSense and affiliate marketing. You can learn more about how I started as a blogger on my blogging journey page.

In the last couple of months, I have been publishing monthly income reports, just to make people aware of the immense amount of money that is available in the field of blogging. I make almost $8000-9000 per month from all the blogs in my network.
blogs  blogola  advertising 
december 2016 by juliusbeezer
The quick and the dead – Arbitrage bidding in Adtech and network latency | TFOT
Real Time Bidding (RTB) protocol which enables publishers and ad exchanges to put ad inventory up for auction. The RTB process allows advertisers and Demand Side Platform (DSPs) to bid on ad impressions, individually or in bundles, as soon as they become available, and display the ad of the winning advertiser. When a user visits a website a cookie containing the demographic information of the user is sent to an ad exchange. The ad exchange further requests various DSPs and ad agencies to bid on the ad space. The DSP with the highest bid is offered the ad space and its ad is displayed to the user. An ad serving process to display a single ad can comprise of up to 12 such exchanges bringing in various other Adtech industry players like third party data providers and Data management platforms (DMPs). This process is completed during the time it takes the user to type in a website address to when the page is fully loaded.

Arguably the most important and time intensive part of the RTB process is back and forth communication between ad exchanges and DSPs. During the RTB process bids have to arrive at the ad exchanges or SSPs within 100ms. This time comprises both think time and the time required for the bid requests to complete a round trip over the network. After making an allocation to computation time and network congestion which can result in frequent bottlenecks in network traffic, only 40 milliseconds is left for the round trip transit over the network.

Arbitrage bidders insert themselves into this tiny fraction of a second between the SSPs and DSPs.
advertising  internet  blogola  blogs 
december 2016 by juliusbeezer
How Teens In Macedonia Are Duping Trump Supporters With Fake News - BuzzFeed News
The fraction-of-a-penny-per-click of US display advertising — a declining market for American publishers — goes a long way in Veles. Several teens and young men who run these sites told BuzzFeed News that they learned the best way to generate traffic is to get their politics stories to spread on Facebook — and the best way to generate shares on Facebook is to publish sensationalist and often false content that caters to Trump supporters.

As a result, this strange hub of pro-Trump sites in the former Yugoslav Republic of Macedonia is now playing a significant role in propagating the kind of false and misleading content that was identified in a recent BuzzFeed News analysis of hyperpartisan Facebook pages. These sites open a window into the economic incentives behind producing misinformation specifically for the wealthiest advertising markets and specifically for Facebook, the world’s largest social network, as well as within online advertising networks such as Google AdSense.
politics  us  facebook  advertising  clickbaitgenius 
november 2016 by juliusbeezer
Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking - ProPublica
for nearly a decade, Google did in fact keep DoubleClick’s massive database of web-browsing records separate by default from the names and other personally identifiable information Google has collected from Gmail and its other login accounts.

But this summer, Google quietly erased that last privacy line in the sand – literally crossing out the lines in its privacy policy that promised to keep the two pots of data separate by default. In its place, Google substituted new language that says browsing habits “may be” combined with what the company learns from the use Gmail and other tools.
google  privacy  surveillance  advertising 
october 2016 by juliusbeezer
Support net neutrality and ad-blocking? You’re a hypocrite | Alphr
Ad-blocking apps and browser plugins have been available for a number of years on both desktop and mobile. Most recently, the update to iOS 9 on iPhone and iPad enabled ad-blocking apps for the first time. But what is being proposed here is that, rather than having adverts screened out by an app on an individual's phone, adverts would instead be cut out of web pages by the network before the data has downloaded to the user’s phone.
Everybody hurts

This is no doubt a terrifying proposition for any online entities with a business model that entails publishing content online and surrounding it by advertising. Like, umm, Alphr, for a start. As publications go digital, and our digital consumption goes increasingly mobile, this is terrible news if you want a sustainable business.
advertising  internet  journalism  dccomment 
november 2015 by juliusbeezer
Stop Malvertising | Al Jazeera America
But the far more pressing problem with online ads has to do with their security or lack thereof. As online publishing has flourished, ads and their surveillance-based business model have made the Internet an exceedingly dangerous place. And most advertisers seem content to keep it that way.

Just last month, Forbes was forced to shut down its website after hackers hijacked its advertising network to serve malware to the site’s visitors. Less than a week later, the same type of attack compromised the ad networks of three of the most heavily trafficked porn sites on the Internet, affecting a combined monthly audience of more than 1 billion users. A month earlier, another malware campaign infected the ad network of Yahoo, which serves an estimated 6.9 billion monthly visitors. The same thing happened in January to Google’s AdSense platform, which generates almost one-quarter of the data giant’s revenue. Before that it was DoubleClick, another ad network owned by Google.
security  internet  advertising 
october 2015 by juliusbeezer
Follow the money: who sponsors the Corbyn smears? | lostcommons
Interesting (and beautifully simple) analysis of negative Corbyn coverage contrasted with economic interests of companies buying advertising on the website that presents the article.
media  advertising  politics 
august 2015 by juliusbeezer
Can an Algorithm Hire Better Than a Human? - The New York Times
A new wave of start-ups — including Gild, Entelo, Textio, Doxa and GapJumpers — is trying various ways to automate hiring. They say that software can do the job more effectively and efficiently than people can. Many people are beginning to buy into the idea. Established headhunting firms like Korn Ferry are incorporating algorithms into their work, too.

If they succeed, they say, hiring could become faster and less expensive, and their data could lead recruiters to more highly skilled people who are better matches for their companies. Another potential result: a more diverse workplace.
work  software  internet  advertising 
june 2015 by juliusbeezer
How Companies Turn Your Facebook Activity Into a Credit Score | The Nation
rather than overt discrimination, companies can smuggle proxies for race, sex, indebtedness, and so on into big-data sets and then draw correlations and conclusions that have discriminatory effects. For example, Latanya Sweeney, former chief technologist at the Federal Trade Commission, uncovered racial bias on the basis of Google searches: black-identifying names yielded a higher incidence of ads associated with “arrest” than white-identifying names. It’s discrimination committed not by an individual ad buyer, banker, or insurance broker, but by a bot. This is likely what happened to Nicole: Facebook’s huge repository of data has strong indicators of users’ socioeconomic status—where they attend school, where they work, who their friends are, and more—and the company targets them accordingly.
google  facebook  privacy  finance  advertising 
june 2015 by juliusbeezer
7 lessons from #DMS15 (that’s Digital Media Strategies 2015) — DigitalFWD
1. (Nearly) two thirds of web page visits are not triggered by humans

It was a point – and a statistic – mentioned more than once. The number in question is in fact 61 per cent of pages and it’s not entirely new. Nevertheless it has important implications, not least for the reputation of programmatic advertising. “Lots of brands fear that digital display has lots of problems that are not easy to overcome,” said Enders Analysis CEO, Douglas McCabe. McCabe also cited Kraft Foods, a company that estimates that three quarters of its digital advertising is not being viewed or is being counted “fraudulently”.
internet  advertising 
march 2015 by juliusbeezer
Why Craigslist Is Such a Mess
By eliminating marketing, sales, and business development, craigslist's programmers have cut out all the cushioning layers that separate them from the users they serve, and any right they have to teach lessons in public service comes from the odd situation of running a company that is directly subservient only to the public. Here's the lesson: The public is a motherfucker.
internet  advertising  web  commenting 
january 2015 by juliusbeezer
On the Future of MetaFilter — Medium
Google sunsetted their beta program MetaFilter was in and we went back to the standard Google Adsense ads which did pretty well and revenue improved a bit. Over the course of 2013, a series of messages from the Adsense team hit me with varying degrees of severity. We were temporarily banned from the system due to some text questions talking about sexual health (questions from users that include terms for body parts etc., but Google interprets that as the site being “adult”) and had to greatly beef up our ad display blocking by subject matter.
advertising  google  censorship 
june 2014 by juliusbeezer
Cookie Cutters – The New Inquiry
Engaging with the advertising industry’s opt-out feature reveals troubling, dissociated entities. Unlike the kind of contract used in the Do Not Call List, the opt-out cookie is not an agreement between an end user and the advertising industry as a whole. Instead, it is between a user’s extended devices and a vast array of fragmented and dissociated technologies and organizations. This is a contract associating hundreds of cookies, inscrutable terms-of-service agreements, browsers, devices, more than 110 advertising networks, and the shifting layers of ownership as advertising firms merge and acquire one another. It is, in other words, a contract as a loose gathering of elements—two swarms—rather than as consent between two individuals.c-coverThis essay appears in TNI Vol. 26: Consent. Subscribe for $2 and get your very own

Ultimately, the online advertising industry benefits from this complexity. When it comes time for the advertising industry to consent to the user’s wish not to be watched online, the industry dissolves into a swarm. All the while, the user’s own technological dispersal allows for that contract to be undermined when that user changes any of the original conditions of consent. Once this fragile contract dissolves, tracking can recommence. Industry self-regulation becomes a joke in the face of this dissociation.
internet  advertising  privacy  surveillance  theory  philosophy  politics 
march 2014 by juliusbeezer
How Twitter Hijacked My Mind -- Daily Intelligencer
the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated. Additionally, they’re immensely generous with their time and knowledge; in contradistinction to most Internet agoras, the Twitter I know is helpful, polite, and friendly. It’s also a meritocracy; say enough interesting things, and other people will begin to engage with you.
twitter  attention  advertising  socialmedia  writing 
december 2013 by juliusbeezer
Peak Advertising and the Future of the Web
Key indicators for online advertising effectiveness have declined since the launch of the first banner advertisement in 1994. These declines are increasingly placing pressure on even the most established businesses in the space.

These developments suggest important (and potentially painful) implications for market structure, privacy, and authenticity online.

Existing alternatives appear at present to be insufficient to replace lost revenue from near-future declines in the value of display, search, and mobile advertising.

Ultimately, the economics of the web will necessitate pivotal decisions about the financial underpinnings of the Internet in the decades to come.
advertising  internet  web  business 
november 2013 by juliusbeezer
Let Me Explain Why Miley Cyrus’ VMA Performance Was Our Top Story This Morning | The Onion - America's Finest News Source
you may ask, why was this morning’s top story, a spot usually given to the most important foreign or domestic news of the day, headlined “Miley Cyrus Did What???” and accompanied by the subhead “Twerks, stuns at VMAs”?

It’s a good question. And the answer is pretty simple. It was an attempt to get you to click on so that we could drive up our web traffic, which in turn would allow us to increase our advertising revenue.
internet  advertising  news  funny 
september 2013 by juliusbeezer
Limits to Ad Campaign Translation – From Useless Keywords to Missed Opportunities
With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads should be a straightforward process with all chances of success… Shouldn’t it?

This article examines the obstacles typically met in ad keyword translation, looking at the specific case of English to French renditions, and exposes the shortcomings of a method that takes a campaign in one language as a model to emulate.
search  google  advertising  translation  business 
march 2013 by juliusbeezer
The New York Times: Running faster and faster to stay in the same place — Tech News and Analysis
the New York Times is clearly something of a bellwether — and in particular, a sign of whether paywalls can (or can’t) make up for the ongoing dramatic decline in advertising revenue. Unfortunately for anyone in the industry who was hoping for a definitive answer, however, the paper’s latest financial results are a mixed bag. Subscription revenue rose, but both print and (perhaps most disturbingly) digital advertising continued to fall, raising the question of whether the Times will ever be able to close that gap, or whether it will have to become a much smaller and primarily reader-financed business.
The paper has already crossed the crucial point at which revenue from readers — whether through print subscriptions or digital subscriptions — has eclipsed the revenue the paper gets from advertising, a transition that other newspapers such as the Financial Times are also quickly approaching.
journalism  newspapers  advertising 
december 2012 by juliusbeezer
Google and Microsoft under threat from the march of the mobiles | Technology |
Cost per click down over four successive quarters: shift to mobile (and therefore apps) has Google shitting bricks, Microsoft dead. "peak search," "peak mobile."
google  advertising 
october 2012 by juliusbeezer
Twitter, the Startup That Wouldn't Die - Businessweek
His campaign then hawked links to the petition on Twitter. At the start of the Feb. 22 GOP debate in Arizona, the Gingrich campaign paid Twitter to ensure that a tweet with the petition’s link appeared each time a user searched for “Newt Gingrich” and also for “Mitt Romney.” With Twitter’s ads, Gingrich at least momentarily pulled off a feat—eclipsing Romney’s message—that political analysts concluded he failed to do in the debate.
twitter  politics  attention  advertising 
march 2012 by juliusbeezer
What would Google do? AOL has the answer: the algorithm as editor | Online Journalism Blog
demand driven content will optimise search engine rankings and advertising value. Editorial hits new low
december 2009 by juliusbeezer
Lookie Lou isn't really a customer |
We're not looking at the death of newspapers here. We're looking at the death of advertising. All about the Lookie Lous
newspapers  internet  advertising 
november 2009 by juliusbeezer

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