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kme : branding   14

Say hello, new logo | The Official Slack Blog
Our first logo was created before the company launched. It was distinctive, and playful, and the octothorpe (or pound sign, or hash, or whatever name by which you know it) resembled the same character that you see in front of channels in our product.
branding  logo  slack  octothorp 
april 2019 by kme
Cincinnati Children’s Hospital Medical Center launches $7M rebranding campaign: EXCLUSIVE (Video) - Cincinnati Business Courier
The new logo includes stylized images of an adult and child embracing, which are depicted as half-circles. The adult, the larger half-circle, lifts up the smaller half-circle representing the child. It’s open to interpretation whether the adult image is a family member or a hospital caregiver or scientist. The new tagline is “Changing the outcome together.”

The various shapes and colors in the logo represent the diverse employee and patient base at Cincinnati Children’s, which draws workers from more than 90 nations and serves children from more than 50 countries.

The original logo, introduced in 1970, included stylized stick-figure images of a boy and a girl. It was revised in 2000 to show them with upraised arms. In 2002, the tag line “Change the outcome” was added.
branding  cchmc 
march 2017 by kme

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