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laurakalbag : medium   4

The Billionaire’s Typewriter
“In truth, Medium’s main prod­uct is not a pub­lish­ing plat­form, but the pro­mo­tion of a pub­lish­ing plat­form. This pro­mo­tion brings read­ers and writ­ers onto the site. This, in turn, gen­er­ates the us­age data that’s valu­able to ad­ver­tis­ers. Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.” By Matthew Butterick on Practical Typography
typography  writing  medium  advertising  corporatesurveillance  convenience  indie  indieroundup  27mar2015 
march 2015 by laurakalbag

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