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mcherm : marketing   102

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The worst sales promotion in history: Hoover's free flight fiasco
Don't offer a prize or rebate worth several times the gross sales price of your produce because people will utilize your offer and it will cost.
history  marketing  via:HackerNews 
august 2019 by mcherm
How I Made $8,000 per Month Podcasting, and Why You Probably Don’t Want To
He had a niche podcast. He found sponsors which was hard but lucrative. He found sponsors for other podcasts. Then he took a new job and quit selling ads. Podcasting was good for his career and his skills.
podcasting  marketing  via:HackerNews 
july 2019 by mcherm
Podcast Advertising: $51,975 Spent. Here's What We Learned
Podcasts are incredibly wide-reaching (44% of US population has listened). Advertising on podcasts can be expensive and difficult, and drives awareness more than generating leads. Have the host speak for themselves, not read ad copy. Consider smaller podcasts with great fit.
advertising  marketing  podcast  via:HackerNews 
december 2018 by mcherm
Algorithmic merchandising leaves a bad taste in my mouth. Slowly but surely, it will erode trust for all the tech giants.
Amazon plays around with how they display products to encourage the products that give them the best margin. This annoys the author (and many others, I am sure).
amazon  ai  marketing  via:HackerNews 
october 2018 by mcherm
The Surprising Reason that There Are So Many Thai Restaurants in America - MUNCHIES
There are lots of Thai restaurants because the Thai government provided support for entrepreneurs starting them up.
via:HackerNews  marketing 
august 2018 by mcherm
Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon - Bloomberg
Best Buy is turning around somewhat, surviving the competition from Amazon and starting to offer a team of people who come into your home to help out with electronics.
business  retail  marketing  sales  via:HackerNews 
july 2018 by mcherm
How Domino's Pizza Drove a 90x Increase in Stock Value by Acting Like a Tech Startup
A triumph of marketing, of technology, but most of all a triumph of being willing to accept and confront one's faults.
marketing  startup  business  via:HackerNews 
april 2018 by mcherm
The Marketing Behind MongoDB
Apparently a major part of the reason why MongoDB got so popular was extremely effective marketing by the company that owns it.
marketing  via:HackerNews  mongodb 
august 2017 by mcherm
Joe Coleman - adjustable self-promotion
He has a blurb on why you should hire him as a promotional writer, with a slider to adjust it from "less hard sell" to "more hard sell".
marketing  via:reddit 
april 2017 by mcherm
Why Ryver Runs Negative Ads Against Slack - Ryver
They run negative ads against their main competitor (who has a big market presence and they don't). They say these ads are far more effective.
marketing  via:HackerNews 
september 2016 by mcherm
Remember Your Old Graphing Calculator? It Still Costs a Fortune — Here's Why
Why students today must use the same calculator as was required when I was a kid.
math  marketing  education  via:HackerNews 
october 2015 by mcherm
Final update on the JetBrains Toolbox announcement | JetBrains Company Blog
JetBrains allows a perpetual license on their new rental model... but it has to be a year old.
pricing  marketing  intellij  via:reddit 
september 2015 by mcherm
Marketing potatoes
How potatoes were marketed to Europe.
marketing  history  via:reddit 
june 2015 by mcherm
Inside Scoop SF » Richmond restaurant encourages bad Yelp reviews
Fed up with Yelp saying "advertise with us or we'll manipulate your rating" they decided to ask their customers to give them bad ratings on Yelp. Yelp was not amused.
yelp  marketing  via:HackerNews 
september 2014 by mcherm
How I got my startup to #1 on both Product Hunt and Hacker News by accident
He released a page listing cost of living in several cities and it kind of took off from there.
marketing  startup 
august 2014 by mcherm
Why startup biz dev deals almost never get done by @ASmartBear
Don't tell bigco "hey, market my startup product to your customers and I'll give you half the revenue". Instead, say "hey, I'll cross-sell your product if you'll endorse mine".
marketing  business  personal_net  via:JasonCohen  JasonCohen 
may 2014 by mcherm
The Indie Bubble Is Popping | Hacker News
I talk about how indie games need to open up new markets -- people like me. I even comment on how that might work.
mypostings  blogworthy  marketing  via:HackerNews 
may 2014 by mcherm
Eat24: Life Without Facebook | Eat24 Blog
They closed their Facebook account and stopped doing marketing on Facebook. And nothing happened.
marketing  facebook  via:HackerNews 
may 2014 by mcherm
What Heartbleed Can Teach The OSS Community About Marketing
The "heatbleed" bug had a catchy name, good writing, even a website and a logo. That helped get the bug fixed properly. Lesson: marketing matters.
marketing  security  via:HackerNews 
april 2014 by mcherm
How Microryza Acquired the Domain
They happened to ask, and the guy who owned wanted it used for a noble purpose and was willing to give them a good price.
via:HackerNews  domains  startup  marketing  branding 
february 2014 by mcherm
A somewhat related note about branding. My first "real" job was in the mid-90's... | Hacker News
Once you get a reputation for being better in an area than anyone else, you can often hang onto the reputation by simply keeping up with everyone else.
marketing  via:HackerNews 
january 2014 by mcherm
Booth Babes Don’t Work | TechCrunch
An actual study (he ran two booths at the same show). The one with "booth babes" (hired largely for their looks) generated 1/3 the number of leads as the one staffed by grandmothers.
sexism  marketing  techcrunch  via:boingboing 
january 2014 by mcherm
Why You Still Don’t Have 10,000 Users | Differential
If you startup has only a few users, stop asking those users what they want. Instead, quit adding features and just try to sell, and ask those who refuse to buy what THEY want.
startup  marketing  via:lobsters 
november 2013 by mcherm
Bootstrapped CPC rule of thumb: MRR/25 by @ASmartBear
How to decide how much to spend on advertising for a very new startup.
startup  marketing  via:JasonCohen  JasonCohen 
may 2013 by mcherm
How to get attention from internet celebrities by @ASmartBear
How to ask for attention from internet celebrities: be very brief and specific to them. No spam.
marketing  JasonCohen  via:JasonCohen  startup 
december 2012 by mcherm
Why don't you just sell Triple Town for 99c?
In game development, a series of big hits doesn't earn money reliably for developers. Keeping a close relationship with your customers and milking each success for a decade or so may work.
startup  gamedev  softwaredevelopment  marketing  via:HackerNews 
november 2012 by mcherm
If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why
If someone writes a negative article about you, don't respond immediately. Perhaps everyone will ignore the story, in which case a response would have just encouraged it.
journalism  marketing  via:HackerNews  startup 
november 2012 by mcherm
Soragora — Why Indie Games are Getting Pushed Out and How to Stay Alive
It's hard to sell independent mobile phone games because the only way to get exposure is to already have it or to spend LOTS on paying people to download it until you get noticed in the app store.
gamedev  marketing  appstore  via:HackerNews 
october 2012 by mcherm
Modern Products • Great work Visa, now I HATE you
As a sponsor of the olympics, visa made sure you could use no other kind of card besides visa. This is bad marketing: it makes people hate you.
marketing  via:HackerNews 
august 2012 by mcherm
How we got people to earn our schwag – Thumbtack Engineering
There's a good point that they're not making explicit: make people work for your stuff (particularly in a way that makes the people feel awesome) and they'll love you more.
marketing  via:HackerNews 
march 2012 by mcherm
How Forbes Stole A New York Times Article And Got All The Traffic
Interesting. So the NY Times did the actual research for the article on Target and then the Forbes article based on the NY Times piece got all the attention. This person claims it's about picking the most shocking headline.
journalism  nytimes  marketing  via:HackerNews 
february 2012 by mcherm
xkcd: Brand Identity
How to show up on supermarket shelves.
marketing  via:xkcd 
december 2011 by mcherm
How cold calling (properly) works better than AdWords | A Smart Bear
Cold-calling works well for a small startup to get the first few customers, BUT instead of selling them something you have to offer them something (like "I'll write you up in my blog") so it's a win-win from the start.
marketing  business  sales  startup  via:JasonCohen 
december 2011 by mcherm
How to Give Your Product Personality | The Art of Ass-Kicking
Give your product (or website) some personality. Here are some examples of how.
marketing  personal_net  via:HackerNews 
september 2011 by mcherm
The Agonies of Picking a Product Name - Fog Creek Blog
They tried hard to pick a good product name but every one had the domain name already taken. They finally went with the available domain that was closest to the first idea they'd had.
DanOstland  branding  business  startup  FogCreek  marketing 
september 2011 by mcherm
Real Business - How I got a blank book to the top of the Amazon charts
Yes, he wrote a gag book with 200 blank pages, self-published it, and managed to get it up to #44 on Amazon's sales ranking.
books  marketing  amazon  funny  publishing  writing  via:HackerNews 
april 2011 by mcherm
Convert shortcomings into advantages without lying
How to make it sound like a GOOD thing that you're running a tiny company and competing against some that are much bigger.
via:JasonCohen  startup  marketing 
march 2011 by mcherm
Your Traffic Sources Have a Half-Life | Software by Rob
Some sources (like a reddit mention) drive lots of traffic but just briefly. Others (like a mailing list) drive traffic for a long time. Remember this when deciding how to look for traffic.
marketing  via:RobWalling 
february 2011 by mcherm
How A Startup Named Hipster Got 10K Signups In Two Days, Without Revealing What It Does
They didn't say what the site did, but they still got tens-of-thousands of people signing up. Huh?
marketing  via:HackerNews  personal_net 
january 2011 by mcherm
Balanced Arguments Are More Persuasive — PsyBlog
Research says arguments where you present both sides (and your rebuttals) are more persuasive, even for uneducated audiences. See actual paper at
research  speaking  marketing  brain  psychology  politics  via:reddit 
november 2010 by mcherm
Don Norman's / Simplicity Is Highly Overrated
Making things simple may make them easier to use, but making them look complex will SELL.
marketing  psychology  usability  via:HackerNews 
september 2010 by mcherm
Untangling the iPhone 4 Antenna Issue « my word
Apple's new iPhone has antenna problems. They plan to "fix" the bad press by changing the algorithm for how many bars they show. It's just a distraction.
iphone  apple  marketing  via:cringely 
july 2010 by mcherm
Banana equivalent dose - Wikipedia, the free encyclopedia
How to explain low levels of radiation to the general public? Measure it in terms of how many bananas it is.
science  environment  nuclear  physics  marketing  via:HackerNews 
june 2010 by mcherm
Headcount - Joel on Software
Joel Spolsky has a useful insight: how your product does is [quality-of-product] * [marketing-and-sales]. Startups should focus on quality -- no sense selling something that doesn't exist or sucks horribly. But later in life they have to invest in marketing and scale back the percentage of the company focused on development.
marketing  startup  softwaredevelopment  JoelSpolsky  via:JoelSpolsky 
february 2010 by mcherm
Calling All Entrepreneurs: California Needs You
So TechCrunch wrote that a $50 million contract for the state of CA could be done WAY cheaper using modern techniques instead of the big consulting firms. Now he has two credible bids for $5 million. Let's see what happens!
via:reddit  techcrunch  sales  marketing 
january 2010 by mcherm
Startup Marketing: The Nine Levels of Traffic Quality | Software by Rob
There are many different sources of traffic to your website and some is MUCH more likely to convert. Startups shouldn't care about the people who stop by to look, only the ones who have a chance of buying.
startup  webdesign  marketing  via:RobWalling  RobWalling 
january 2010 by mcherm
personalized porn | Gapingvoid
Marketing, including self-marketing, comes down to having a really good story.
story  marketing  via:HackerNews 
january 2010 by mcherm
Pay-What-You-Want Birthday Sale Results »2D Boy: I love you, 2D Boy!
Offered the game at "pay what you want" and they released the data so people can analyze.
marketing  pricing  via:RobWalling  personal_net 
december 2009 by mcherm - The two App Stores
There are 2 app stores, or rather 2 ways to market apps. One is to be a cheap, quick hit that gets on the toplists -- the reward is probably 0 but possibly enormous. The other is to be a decent quality app, which people find by searching after getting a referral, never finding it from toplists.
appstore  marketing  via:RobWalling 
december 2009 by mcherm
Give Your App to Apple Employees | Karelia Software
Good advice (but it shouldn't be necessary). Give away your iPhone app to apple employees, because then they can talk it up and *also* in hopes that you can get things like new versions through the appstore. (I added that last part.)
apple  appstore  marketing  iphone 
november 2009 by mcherm
Does Slow Growth Equal Slow Death?
Growing by 50% each year means death if your competitor is growing by 100% each year. And the only solutions is sales and marketing.
startup  business  marketing  JoelSpolsky  via:JoelSpolsky 
november 2009 by mcherm
Andy Swan » A story of “launch” disaster….fast-food style
McDonalds is the one fast food place in town. Wendys opens up. So McDonalds _closes down_ on that day. Everyone tries the new Wendys on the same day, and they all have a terrible experience. Win for McDonalds.
marketing  funny  startup  via:RobWalling 
november 2009 by mcherm
Black&White™ — What’s in a name – Tips for naming your startup
Don't sweat too hard about finding a name for your startup -- it's just a label.
marketing  startup  via:HackerNews 
october 2009 by mcherm
How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab
Dynamically test headlines and use the one which generates the most click-throughs. My concern is whether number of click-throughs is really the proper metric for headlines.
journalism  marketing  socialcomputing  via:HackerNews  HuffingtonPost 
october 2009 by mcherm
Memorable Postcard from a New Mechanic | Software by Rob
An example of how talking to your customers like a real person is a major force in marketing.
marketing  personal_net 
october 2009 by mcherm
You’re our customer! We hate you! « Design By Gravity
This is a really simple point, but a really true one. Lately lots of companies offer starting bonuses for new customers. And they worry about churn. Instead, offer discounts for being a LONG TERM customer. Then people won't leave. (Unless your service sucks.)
marketing  via:HackerNews 
september 2009 by mcherm
Why A Link from TechCrunch Will Not Make You Rich | Software by Rob
Points out a simple thing: if you're a startup, get mentioned on a SMALL website where just a FEW people CARE, rather than a BIG website were LOTS of don't really care.
marketing  startup  via:RobWalling 
september 2009 by mcherm
What’s the key feature ? » Sam On Software
People will remember one key thing about the products they are comparing. If your product has a key feature which is a negative, give your product some strange quirk that is POSITIVE which they will remember instead.
september 2009 by mcherm
Emphasize meaning over price = More paid sales | Derek Sivers
Instead of selling CDs at your concert, tell everyone PLEASE take a CD, and pay me what you can. Leads to bigger profits AND a bigger fan base.
free  marketing  via:HackerNews 
september 2009 by mcherm
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