recentpopularlog in

Copy this bookmark:





to read

bookmark detail

Gamers and managers vs workers: the impossible (and gendered) standards imposed on game developers | Overland literary journal
There’s something here that often confuses outsiders. Why is it that fans, those most-passionate consumers of a product and who identify with the product on some deeply personal level, are often the ones who are most hateful and spiteful towards those individuals who create the thing they love? Often this gets explained away as an overly zealous and protective passion, but the answer is both more insidious and more straightforward: fans are not loyal to workers; fans are loyal to brands. This is especially true of gamers, that young and predominately male demographic explicitly and deliberately cultivated by videogame publishers throughout the 90s to identify strongly enough with a range of brands, to constantly invest money in new titles and hardware. The gamer’s allegiance is to ArenaNet, not the workers at ArenaNet who do the creative labour. Gamers are allies to corporations.

At the same time, the managerial class of the games industry has long seen the creative workers that actually produce games as disposable and easily replaceable. ‘A passion for games’ is held up as a primary requirement for working in the videogame industry, and those who have been brought up through the gamer identity are offered low wages and demanded to do unpaid overtime in return for so generously being given the opportunity to work in the industry.
work  labour  employment  developers  games  gaming  gamergate  misogyny  socialMedia  harassment  mansplaining  women  gender  gamers 
4 weeks ago by petej
view in context