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GEO vs. Non-GEO: Who Wins the $90+ Billion Consumer Broadband Opportunity? - NSR Nov 2019
"Considering the above factors and The Inclusive Internet Index data, NSR estimates the global total addressable market (opportunity) for satellite broadband to be 433+ million households where the current SATCOM service penetration is only 0.63%. The big question is: how much revenue can the SATCOM industry achieve out of this massive addressable market?"

"lthough the Non-GEO players’ business model is primarily based on the consumer broadband segment, it will be the GEO-HTS camp that will capture 89% market share of total service revenues."

"the yet-to-prove Non-GEO business model must contend with the ground segment as their main bottleneck. Current Non-Geo ground segment prices are nowhere near the needed consumer broadband segment pricing."

"Looking at Non-GEO service pricing, it is too early to determine their entry level service pricing in a region. Also, current Non-GEO equipment pricing is far from the reach of consumer broadband customers."

"during the forecast period it is highly unlikely that a Non-GEO player will capture a leadership position in the consumer market owing to their current financial, infrastructural and technology state/challenges. Undoubtedly, GEO-HTS players will have better penetration with most suitable pricing in the segment resulting in 89% revenue share."
NSR  market-research  satellite  business-models  NGSO  GEO 
11 weeks ago by pierredv
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