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renaissancechambara : totwitter   2302

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Eleven Sports may be facing closure in UK after only four months | Sport | The Guardian
- Without carriage agreements with the existing platforms, alongside the challenges posed by rampant piracy, the current market dynamics in the UK & Ireland are very hostile for new entrants - also looks like the EPL couldn't stand the competition
sports  media  totwitter 
2 days ago by renaissancechambara
'Agencies are shitting themselves': SCA dean Marc Lewis on tutoring for today's ad world | The Drum
One of the biggest pitfalls in the industry is “worshipping at the altar of wanky new tech”
advertising  totwitter 
4 days ago by renaissancechambara
Just who is Huawei listening to? | Business | The Sunday Times
“In the event of an international crisis — say, if the Chinese were to invade Taiwan — if you own a fleet of thousands and thousands of routers, you can launch service-denial attacks on a massive scale,” said Ross Anderson, professor of security engineering at Cambridge University. “You can potentially make the internet unavailable for days or weeks.”
huawei  networkandtelecoms  informationsecurity  totwitter 
5 days ago by renaissancechambara
Honda, CalTech and NASA's JPL might have a real alternative to Li-ion batteries - Roadshow
- great opportunity in terms of energy density but copper and more particularly lanthanum are a materials bottle neck
energy  automotive  totwitter 
6 days ago by renaissancechambara
Exclusive: Amazon's Alexa begins crowdsourcing answers to common quest
- reminds me of the original thinking behind Yahoo! Knowledge Search (what begat Yahoo! Answers) when I first heard Jeff Weiner articulate it
amazon  knowledgesearch  totwitter 
8 days ago by renaissancechambara
Bringing eSIM to more networks around the world | Google Official Blog
- I find eSIMs a bad idea - it will be harder to swap a local SIM into a phone
wireless  totwitter 
9 days ago by renaissancechambara
Mark Ritson: The story of digital media disruption has run its course - Marketing Week
It’s hard to get emotional or feel any of the romance of news media from a home page, but the paper edition carries with it the great cultural power of journalism. Print editions will become the ‘couture’ offering of the news brands – loss-making but important assets for building and retaining authority and influence over the market
artefacts  media  totwitter 
9 days ago by renaissancechambara
Unilever's rules for influencer marketing | WARC
- that its influencer efforts focus not just on a product, but on attempts to covey a brand’s purpose – as shown by Dove, the personal care line, focusing on “real beauty”.

“We are using influencer marketing for Dove across the whole spectrum. In some cases, we use influencers to talk about the features and benefits of the products,” Di Como said.

“But, more and more, we are using them to talk about the idea to buy into – to talk about the brand value, of why the brand exists, and the purpose of the brand.”

“There is an obsession that the only KPIs out there are ‘reach’ or ‘number of followers’,” said Di Como. “We need to talk about what the real impact is on brand equity – the real impact on the values of the brand.” - which is interesting as I heard that there were efforts to move away from brand tracking surveys and instead interpolate the equivalent data from social listening
influence  social  totwitter 
10 days ago by renaissancechambara
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