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GRAPHIC AMBIENT » Blog Archive » 1968 Mexico Olympics, Mexico
"The starting point was the mandatory five-ring logo that identifies the modern Olympic Games. It was the realisation that the geometry of the five rings could be expanded to generate the number ’68′, the year of the games and with the addition of the word ‘Mexico’ the logotype was created.
 
Mexico 68 clearly identifies the country, the year and the event. The distinct geometric forms suggest early Mexican cultures and Mexican folk-art, and the final design references 1960′s Op Art."
mexico68  branding  graphicdesign  1968  olympics  mexico  design 
november 2012 by robertogreco
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