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The Secret Lives of Tumblr Teens | New Republic
"In the dark ages—the 1980s, ’90s, or even the early 2000s—kids had to wait for nerd camp to be among their own kind. Wong told me if he’s up at 4 a.m. after a bad day, he can go online and talk to his Australian friends; Tumblr users know their audience is active in multiple time zones. Powerful users send a joke ricocheting around the globe.

“Tumblr culture has developed over the past five years as the smart weird kid in school connected with all the other smart weird kids from all the other schools all over the world,” said Strle. This brand of Tumblr humor often focuses on what I think of as micro-humiliations, tiny moments of social awkwardness that can feel absolutely crushing for a teenager figuring out how to be a person in the world. Anonymous kids with witty user names like Larsvontired or Baracknobama post incisive one-liners confessing their most vulnerable moments of social mortification. Sometimes those one-liners spread across continents, tweaked by thousands of other teens who add their own jokes as they reblog the original. The very best tweaks spread further, reblogged again and again, reappearing periodically in the feed, disconnected from time. Some posts get more than a million notes—imagine a joke whispered in biology class getting a laugh from a city the size of San Francisco.

“Increasingly, the lingua franca is absurdist dada,” explained Strle, usually rendered in the uncapitalized and unpunctuated casualness of instant messages.

A decade of trend pieces has deemed millennials to be narcissists, but Tumblr humor for this generation is self-deprecating and anti-aspirational: “how do fourteen year olds get pregnant, I can’t even get a high five from a guy,” “how many eye contact until date,” “i just said hi to someone and they didn’t hear me i’m never trying that again.” There is more self-loathing than self-love (“*looks in a mirror* you again”) as well as pleas for clemency from social prison (“you like attention? how dare you. how dare anyone like being loved”). Being a social outcast can make you a better social observer of the gap between our real selves and our public image:
two types of chats

group chat: lol look at this meme you pieces of shit

private chat: i don’t know anymore. im hoping that someday i’ll just know what to do. sorry for complaining and thanks for always listening to me

When this post appeared in my feed, I sent it to several friends who use a group chat at work: “How do they know?” A friend in media with a Twitter following in the tens of thousands responded: “That teen observation is PENETRATING.” We spent several minutes analyzing the joke. “People think other people are impressed by voicey cynicism in the public square,” he added. “But in private we’re all really nice and anxious”—the essential divide between Twitter users and Tumblr users."




"Two months after the termination of the Tumblr teens, Fast Company ran a puff piece on Dennis Hegstad and his empire. “He’s not just tweeting for fun; he’s tweeting for big money—and he’s winning,” the magazine wrote. “In Hegstad’s model, clients are charged a fee for services that include affiliate marketing, lead generation, and content distribution. In other words, getting the goods in front of the right kind of eyeballs. Campaigns run as high as six figures.” By then, many of Exposely’s sources of revenue had disappeared. A remaining campaign peddled sunglasses whose lenses supposedly worked like an Instagram filter.

Lilley and Greenfield said Hegstad had promised them equity in Exposely, and Hegstad confirmed they’d discussed both equity and becoming partners, but the company’s future was uncertain. Exposely still exists, and Hegstad is listed as the founder on its web site, but the day I talked to him the site was down—its security certificate had expired. Hegstad agreed Exposely was the apparent reason several blogs were terminated and that users associated with the site were still at risk. “A lot of the Tumblr bloggers who were using Exposely a year ago that haven’t used it in almost a year have lost their blogs.” "
tumblr  culture  teens  youth  online  web  socialmedia  2016  elspethreeve  spam  internet  exposely  exposure  attention  advertising  adsense  so-relatable  money  yahoo  relatability 
february 2016 by robertogreco

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