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robertogreco : alwayson   7

Opinion | Everything Is for Sale Now. Even Us. - The New York Times
"Almost everyone I know now has some kind of hustle, whether job, hobby, or side or vanity project. Share my blog post, buy my book, click on my link, follow me on Instagram, visit my Etsy shop, donate to my Kickstarter, crowdfund my heart surgery. It’s as though we are all working in Walmart on an endless Black Friday of the soul.

Being sold to can be socially awkward, for sure, but when it comes to corrosive self-doubt, being the seller is a thousand times worse. The constant curation of a salable self demanded by the new economy can be a special hellspring of anxiety.

Like many modern workers, I find that only a small percentage of my job is now actually doing my job. The rest is performing a million acts of unpaid micro-labor that can easily add up to a full-time job in itself. Tweeting and sharing and schmoozing and blogging. Liking and commenting on others’ tweets and shares and schmoozes and blogs. Ambivalently “maintaining a presence on social media,” attempting to sell a semi-fictional, much more appealing version of myself in the vain hope that this might somehow help me sell some actual stuff at some unspecified future time.

The trick of doing this well, of course, is to act as if you aren’t doing it at all — as if this is simply how you like to unwind in the evening, by sharing your views on pasta sauce with your 567,000 followers. Seeing the slick charm of successful online “influencers” spurs me to download e-courses on how to “crack Instagram” or “develop my personal brand story.” But as soon as I hand over my credit card details, I am flooded with vague self-disgust. I instantly abandon the courses and revert to my usual business model — badgering and guilting my friends across a range of online platforms, employing the personal brand story of “pleeeeeeeeeeaassssee.”

As my friend Helena (Buy her young adult novel! Available on Amazon!) puts it, buying, promoting or sharing your friend’s “thing” is now a tax payable for modern friendship. But this expectation becomes its own monster. I find myself auditing my friends’ loyalty based on their efforts. Who bought it? Who shared it on Facebook? Was it a share from the heart, or a “duty share” — with that telltale, torturous phrasing that squeaks past the minimum social requirement but deftly dissociates the sharer from the product: “My friend wrote a book — I haven’t read it, but maybe you should.”

In this cutthroat human marketplace, we are worth only as much as the sum of our metrics, so checking those metrics can become obsessive. What’s my Amazon ranking? How many likes? How many retweets? How many followers? (The word “followers” is in itself a clear indicator of something psychologically unhealthy going on — the standard term for the people we now spend the bulk of our time with sounds less like a functioning human relationship than the P.R. materials of the Branch Davidians.)

Of course a fair chunk of this mass selling frenzy is motivated by money. With a collapsing middle class, as well as close to zero job security and none of the benefits associated with it, self-marketing has become, for many, a necessity in order to eat.

But what’s more peculiar is just how imperfectly all this correlates with financial need or even greed. The sad truth is that many of us would probably make more money stacking shelves or working at the drive-through than selling our “thing.” The real prize is deeper, more existential. What this is really about, for many of us, is a roaring black hole of psychological need.

After a couple of decades of constant advice to “follow our passions” and “live our dreams,” for a certain type of relatively privileged modern freelancer, nothing less than total self-actualization at work now seems enough. But this leaves us with an angsty mismatch between personal expectation and economic reality. So we shackle our self-worth to the success of these projects — the book or blog post or range of crocheted stuffed penguins becomes a proxy for our very soul. In the new economy you can be your own boss and your own ugly bug brooch.

Kudos to whichever neoliberal masterminds came up with this system. They sell this infinitely seductive torture to us as “flexible working” or “being the C.E.O. of You!” and we jump at it, salivating, because on its best days, the freelance life really can be all of that.

But as long as we are happy to be paid for our labor in psychological rather than financial rewards, those at the top are delighted to comply. While we grub and scrabble and claw at one another chasing these tiny pellets of self-esteem, the bug-brooch barons still pocket the actual cash.

This is the future, and research suggests that it’s a rat race that is already taking a severe toll on our psyches. A 2017 study suggests that this trend toward increasingly market-driven human interaction is making us paranoid, jittery, self-critical and judgmental.

Analyzing data from the Multidimensional Perfectionism Scale from 1989 to 2016, the study’s authors found a surprisingly large increase over this period in three distinct types of perfectionism: “Self-orientated,” whereby we hold ourselves to increasingly unrealistic standards and judge ourselves harshly when we fail to meet them; “socially prescribed,” in which we are convinced that other people judge us harshly; and “other-orientated,” in which we get our revenge by judging them just as harshly. These elements of perfectionism positively correlate with mental health problems, including anxiety, depression and even suicide, which are also on the rise.

The authors describe this new-normal mind-set as a “sense of self overwhelmed by pathological worry and a fear of negative social evaluation.” Hmm. Maybe I should make that my personal brand story."
hustle  anxiety  capitalism  precarity  money  passion  2018  socialmedia  gigeconomy  microlabor  labor  work  perfectionism  happiness  ruthwhippman  sales  depression  mentalhealth  alwayson  personalbranding 
november 2018 by robertogreco
Renny Gleeson on antisocial phone tricks | Video on TED.com
"In this funny (and actually poignant) 3-minute talk, social strategist Renny Gleeson breaks down our always-on social world -- where the experience we're having right now is less interesting than what we'll tweet about it later."
culture  society  mobilephones  socialnetworking  availability  continuouspartialattention  twitter  identity  etiquette  alwayson  socialmedia  antisocial  behavior  human  communication  technology  community 
april 2009 by robertogreco
Internet Evolution - Cory Doctorow - The Pleasures of Uninterrupted Communication
"You'd think that I ran some kind of IM in the background, and picked up the phone a dozen times a day to chat...You'd be wrong. But once you add an interruptive medium like IM, unscheduled calls, or pop-up notifiers of mail, flow turns into chop."
attention  communication  email  internet  overload  productivity  emailapnea  continuouspartialattention  alwayson  flow  technology  GTD  corydoctorow  online  writing  multitasking  im  addiction  culture  information  mobile  work  web 
march 2008 by robertogreco
Anatomy of a Mob: The Lacy/Zuckerberg Interview - TechnoSocial
"As citizens of the online world, we have a responsibility to step forward when we see people misbehaving. It doesn't take much to tone things down. People need to be reminded that the target of their frustrations is a real person."
sxsw  twitter  mobs  social  crowds  facebook  sarahlacy  statistics  visualization  community  relationships  psychology  keynote  socialmedia  society  etiquette  technology  alwayson  communication  analysis  casestudy  web  internet  online  howardrheingold  backchannel  via:hrheingold 
march 2008 by robertogreco
Joi Ito's Web: Going UTC
"I'm going to try it again. I'm setting the clock on my computer to UTC and would like people to tell use UTC with me when appropriate. For instance, when scheduling telephone calls."
history  ideas  time  internet  web  swatch  technology  alwayson  syncronicity  communication  planning  scheduling  globalization  timezones  travel  UTC 
may 2007 by robertogreco
Swatch Internet Time - Wikipedia, the free encyclopedia
"Swatch Internet Time is a concept introduced in 1998 and marketed by the Swatch corporation as an alternative, decimal measure of time. One of the goals was to simplify the way people in different time zones communicate about time, mostly by eliminating
history  ideas  time  internet  web  swatch  technology  alwayson  syncronicity  timezones  communication  planning  scheduling  globalization  UTC 
may 2007 by robertogreco

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