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robertogreco : benetton   4

Popular versus Brilliant | Designers + Geeks
"Jim Bull is worried about the future of design and thinks you should be too. Co-founder and Chief Creative Officer of Moving Brands, Jim dissects an industry where design is judged by the number of its likes and shares, where the focus is on efficiency rather than brilliance, and where one or two companies set the design standard for the globe."

[Direct link to video: https://vimeo.com/155640569 ]

[Tagged “web rococo” because this is the opposite.]

[Not sure why there is no mention of Tibor Kalman and Oliviero Toscani in the Benetton discussion. And there seems to be some tunnel vision here. Sure, the big SV VC backed companies are all looking the same, but they're not the only ones making things on the web. You know, there are many other countries and languages to look to for something other than California Design. Uh, maybe that's more the issue: SV only sees itself and it's not diverse.]

[via: https://twitter.com/soopa/status/700559147247357952 ]
jimbbull  californiadesign  siliconvalley  2016  branding  reverence  generic  popularity  brilliance  apple  uber  medium  california  graphicdesign  webdesign  movingbrands  productdesign  sameness  webrococo  benetton  olivierotoscani  tiborkalman  design  business  california-zation  homogenization  designeducation  art  differentiation  ui  ux  screens  magicleap  ar  augmentedreality  virtualreality  packaging  vr  webdev 
february 2016 by robertogreco
cityofsound: Journal: Fabrica
"a type of school, or studio, or commercial practice, or research centre. Fabrica, hovering between all these things yet resisting the urge to fall into becoming any one of them, is perhaps genuinely without parallel. This makes it a little tricky to explain, but this ability to avoid pigeonholes is also to its credit."

"hybrid organisation—part communications research centre…but also part arts and design school, part think-thank, part studio. My kind of place."

"While I might occasionally characterise Fabrica as the pugnacious upstart, or startup, whose agility might challenge the established institutions, it’s clear we also have a lot to learn from the likes of the exemplary creative centres like the RCA, and from Paul in particular. His experience across the Design Museum, Cooper Hewitt and the RCA will be invaluable, and he’s beginning to draw together a great advisory board. Watch that space. I’m also exploring various newer models for learning environments, from Strelka and CIID to MIT Media Lab and School of Everything, alongside the centres of excellence like the RCA and others. My father and mother, more of an influence on me than perhaps even they realise, were both educators and learning environments and cultures may well be in my DNA, to some degree."

"…the other idea that I’m incredibly interested in pursuing at Fabrica is that of the trandisciplinary studio."

"With this stew of perspectives at hand, we might find project teams that contain graphic designers, industrial designers, neuroscientists, coders, filmmakers, for instance. Or product design, data viz, sociology, photography, economics, architecture and interaction design, for instance. These small project teams are then extremely well-equipped to tackle the kind of complex, interdependent challenges we face today, and tomorrow. We know that new knowledge and new practice—new ideas and new solutions—emerges through the collision of disciplines, at the edges of things, when we’re out of our comfort zone. Joi Ito, at the MIT Media Lab, calls this approach “anti-disciplinary”."

"And living in Treviso, a medieval walled Middle European city, our new home gives me another urban form to explore, after living in the Modern-era Social Democratic Nordic City of Helsinki, the Post-Colonial proto-Austral-Asian Sprawl of Sydney, the contemporary globalised city-state of London, and the revolutionary industrial, and then post-industrial, cities of the north of England."
1994  australia  uk  finland  venice  helsinki  london  sydney  domus  josephgrima  danielhirschmann  bethanykoby  technologywillsaveus  tadaoando  alessandrobenetton  rca  schoolofeverything  strelkainstitute  joiito  medialab  mitmedialab  ciid  paulthompson  nontechnology  crossdisciplinary  multidisciplinary  marcosteinberg  jocelynebourgon  culturalconsumption  culturalproduction  code  darkmatter  fabricafeatures  livewindows  colors  andycameron  richardbarbrook  californianideology  discourse  sitra  italy  treviso  helsinkidesignlab  benetton  culture  culturaldiversity  socialdiversity  diversity  decisionmaking  sharedvalue  economics  obesity  healthcare  demographics  climatechange  research  art  design  studios  lcproject  learning  education  2012  antidisciplinary  transdisciplinary  cityofsound  danhill 
november 2012 by robertogreco
CR Blog » Blog Archive » Benetton Hits Middle Age
"In the history of attention-getting advertising, writes Rick Poynor, Benetton must surely deserve a place as one of the most effective companies ever to splash its promotional message across a billboard or magazine spread. There was a time when not a yea
advertising  design  graphics  history  benetton  text  marketing  media  communication  fashion  clothing 
october 2006 by robertogreco

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