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robertogreco : bigidea   14

Eye Magazine | Opinion | Are you sure you need that new logo?
"Item: Last year, in the remote town of Sylhet, in the north-east corner of Bangladesh, I hailed a cycle-ricksha and asked to be taken to the house of my friend Abdul Khaled Kayed in the district of Ambar Khana. I didn’t even know the street he lived in, let alone the number of the house. ‘No problem,’ said the ricksha driver, though he had never heard of my friend and was not familiar with the district. We proceeded by means of a series of encounters with shopkeepers, cafe waiters and fellow ricksha drivers, each one taking us a little closer to our destination. It was a leisurely, somewhat erratic journey. Each conversation was interesting and enjoyable, including invitations to take tea, to describe my house in Camden Town and to discuss the meaning of life; I was almost sorry when we finally arrived at my friend’s house. If there were any street signs to be seen during the journey I didn’t notice them, nor did my driver consult them.

Item: In her book New Lives, New Landscapes (1970), the late Nan Fairbrother showed two photographs of the main street of Suffolk village of Lavenham. The first is of the street festooned with telephone wires and power cables. The second shows exactly the same viewpoint, taken after a successful campaign to remove the overhead wires. The improvement is startling. The Civic Trust Award, so often given to commemorate the application of lettering to shopfronts and offices, or the addition of suitably designed concrete tubs with suitable plants to enhance the village square, was here given to a scheme whose sole purpose was subtraction."



"Item: When I set up my Graphic Design business 30 years ago, one of our first clients was a prestigious furniture maker who wanted a complete graphic styling job: stationery range, information sheets, showroom graphics, vehicle livery and promotional pieces. When we presented our proposals, the managing director was duly impressed and gave us an immediate go-ahead. Then he said, ‘I particularly like the name style for the company, but perhaps we’ll hold on to that until you come up with your proposal for the symbol to go with it.’ When I told him we considered the name style to be quite adequate as an identity device and had no plans for including a symbol, he was much taken aback. ‘But we’ve always had a symbol,’ he said, ‘and anyway, I thought you would insist on us having one.’ After some to-ing and fro-ing we agreed he would think about it. At the end of a nail-biting week, he phoned back to say he was entirely reconciled to not having a symbol. ‘A much more elegant solution,’ he said. ‘And it kills two birds with one stone. We won’t have to bother about all the problems of symbols – when to use them and when not, how small can they be without becoming mere blobs, how big without looking bloated. And we save the sizeable fee you’d be charging us if you did design it.’

There’s the rub. How do we charge for convincing our clients not to have some graphic indulgence they have set their hearts on? And even more difficult, how do we get them to remove something that is unhelpful, or intrusive, or superfluous, or downright misleading? Who is going to pay for something they are not going to get? And who is going to pay for having something they do not need taken from them?"
legibility  design  wayfinding  kengarland  unproduct  notbuilding  bigidea  1993  branding  logos  simplicity  navigation  cities  graphicdesign 
august 2013 by robertogreco
Artichoke: "Lets mix my jelly with your eggs" metaphors
"The ab/use of the metaphor for normal sexual connection in the plant kingdom has reached a critical mass in educational conversation – so much so that that the next person who invites me to a “cross pollination meeting” will be told in normal invertebrate sex talk to “Keep your jelly away from my eggs”"
education  learning  schools  communication  meetings  groupthink  comments  bigidea  metaphors  language  workshops  groups  online  decisons  artichokeblog  pamhook 
may 2007 by robertogreco
The Builder
"The man behind the new "Googleplex" and a long list of eye-popping interiors."
cities  collaboration  design  architecture  bigidea  work  organizations  schooldesign  schools  learning  interaction  people  offices  space 
february 2007 by robertogreco
The 6 Myths Of Creativity
"A new study will change how you generate ideas and decide who's really creative in your company."
creativity  culture  design  education  ideas  information  innovation  learning  management  organizations  people  performance  productivity  psychology  bigidea  research  teaching  thinking  work  collaborative  collaboration 
february 2007 by robertogreco
Office for Metropolitan Architecture
"AMO's work is to develop new models of thinking about systems and to create clearly considered blueprints for change. AMO often works parallel to OMA for the same clients, providing extra services in the domains of organization and identity while, at the
remkoolhaas  oma  amo  design  architecture  bigidea  ideas  systems  organizations  planning 
february 2007 by robertogreco
Wired 8.06: Exploring the Unmaterial World
"Sometimes not building is the right answer, but it is not one that architects are trained to recommend. When appropriate, AMO can even propose the destruction of buildings "
architecture  remkoolhaas  wired  bigidea  design  libraries  oma  amo  space  work  ideas  interaction  unproduct  notbuilding 
february 2007 by robertogreco
The New York Times > Magazine > Essay: The Greening of the City
"such introversion reduces the numbers and varieties of unplanned, indeed unplannable encounters. Maximizing an organization's self-regard and self-involvement risks minimizing contacts with people who may have different experiences, knowledge and ambitio
architecture  design  community  interaction  organizations  people  social  interdisciplinary  bigidea  space 
february 2007 by robertogreco
gladwell dot com - designs for working
"Innovation comes from the interactions of people at a comfortable distance from one another, neither too close nor too far. This is why--quite apart from the matter of logistics and efficiency--companies have offices to begin with."
architecture  design  space  people  work  organizations  bigidea  collaborative  collaboration  ideas  innovation  schooldesign  tbwachiatday  janejacobs  cities  interaction  social  interdisciplinary  malcolmgladwell 
february 2007 by robertogreco
gladwell dot com - the talent myth
"In terms of how we evaluate schooling, everything is about working by yourself. If you work with someone else, it's called cheating. Once you get out in the real world, everything you do involves working with other people."
business  essays  management  productivity  social  people  schools  organizations  collaborative  collaboration  bigidea  design  malcolmgladwell  innovation  ideas 
february 2007 by robertogreco
The New Yorker: The Talk of the Town
"The upshot is that in many knowledge businesses the employees often do better than the shareholders."
BigIdea  society  technology  future  economics  organizations 
march 2005 by robertogreco
Our dangerous distance between the private and the commons | csmonitor.com
"Americans have retreated into cocoons of the like-minded where all they hear is echoes of themselves."
cities  design  society  bigidea  democracy  freedom  history  property  commons  social  organizations  interaction  janejacobs 
january 2005 by robertogreco

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