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robertogreco : boeing   6

BBC Two - Jumbo: The Plane that Changed the World
"Documentary about the development of the Boeing 747 jumbo jet. The 747 was a game changer, the airliner that revolutionised mass, cheap air travel. But the first wide-bodied plane was originally intended as a stopgap to Boeing's now-abandoned supersonic jet. This is the remarkable untold story of the jumbo, a billion-dollar gamble that pushed 1960s technology to the limits to create one of the world's most recognisable planes."
aircraft  747  boeing  airplanes 
august 2018 by robertogreco
The Unexpected Success of the Boeing 747 by Ed van Hinte (Works That Work magazine)
"The 747, the product of a complex, demanding collaborative design process, became an icon of the modern age, much to Boeing’s surprise."
aircraft  747  boeing  airplanes 
august 2018 by robertogreco
Web Design - The First 100 Years
"Today I hope to persuade you that the same thing that happened to aviation is happening with the Internet. Here we are, fifty years into the computer revolution, at what feels like our moment of greatest progress. The outlines of the future are clear, and oh boy is it futuristic.

But we're running into physical and economic barriers that aren't worth crossing.

We're starting to see that putting everything online has real and troubling social costs.

And the devices we use are becoming 'good enough', to the point where we can focus on making them cheaper, more efficient, and accessible to everyone.

So despite appearances, despite the feeling that things are accelerating and changing faster than ever, I want to make the shocking prediction that the Internet of 2060 is going to look recognizably the same as the Internet today.

Unless we screw it up.

And I want to convince you that this is the best possible news for you as designers, and for us as people."

"So while Moore's Law still technically holds—the number of transistors on a chip keeps increasing—its spirit is broken. Computers don't necessarily get faster with time. In fact, they're getting slower!

This is because we're moving from desktops to laptops, and from laptops to smartphones. Some people are threatening to move us to wristwatches.
In terms of capability, these devices are a step into the past. Compared to their desktop brethren, they have limited memory, weak processors, and barely adequate storage.

And nobody cares, because the advantages of having a portable, lightweight connected device are so great. And for the purposes of taking pictures, making calls, and surfing the internet, they've crossed the threshold of 'good enough'.

What people want from computers now is better displays, better battery life and above all, a better Internet connection.

Something similar happened with storage, where the growth rate was even faster than Moore's Law. I remember the state-of-the-art 1MB hard drive in our computer room in high school. It cost a thousand dollars.
Here's a photo of a multi-megabyte hard drive from the seventies. I like to think that the guy in the picture didn't have to put on the bunny suit, it was just what he liked to wear.

Modern hard drives are a hundred times smaller, with a hundred times the capacity, and they cost a pittance. Seagate recently released an 8TB consumer hard drive.

But again, we've chosen to go backwards by moving to solid state storage, like you find in smartphones and newer laptops. Flash storage sacrifices capacity for speed, efficiency and durability.

Or else we put our data in 'the cloud', which has vast capacity but is orders of magnitude slower.

These are the victories of good enough. This stuff is fast enough.

Intel could probably build a 20 GHz processor, just like Boeing can make a Mach 3 airliner. But they won't. There's a corrollary to Moore's law, that every time you double the number of transistors, your production costs go up. Every two years, Intel has to build a completely new factory and production line for this stuff. And the industry is turning away from super high performance, because most people don't need it.

The hardware is still improving, but it's improving along other dimensions, ones where we are already up against hard physical limits and can't use the trick of miniaturization that won us all that exponential growth.

Battery life, for example. The limits on energy density are much more severe than on processor speed. And it's really hard to make progress. So far our advances have come from making processors more efficient, not from any breakthrough in battery chemistry.

Another limit that doesn't grow exponentially is our ability to move information. There's no point in having an 8 TB hard drive if you're trying to fill it over an AT&T network. Data constraints hit us on multiple levels. There are limits on how fast cores can talk to memory, how fast the computer can talk to its peripherals, and above all how quickly computers can talk to the Internet. We can store incredible amounts of information, but we can't really move it around.

So the world of the near future is one of power constrained devices in a bandwidth-constrained environment. It's very different from the recent past, where hardware performance went up like clockwork, with more storage and faster CPUs every year.

And as designers, you should be jumping up and down with relief, because hard constraints are the midwife to good design. The past couple of decades have left us with what I call an exponential hangover.

Our industry is in complete denial that the exponential sleigh ride is over. Please, we'll do anything! Optical computing, quantum computers, whatever it takes. We'll switch from silicon to whatever you want. Just don't take our toys away.
But all this exponential growth has given us terrible habits. One of them is to discount the present.

When things are doubling, the only sane place to be is at the cutting edge. By definition, exponential growth means the thing that comes next will be equal in importance to everything that came before. So if you're not working on the next big thing, you're nothing.

A further symptom of our exponential hangover is bloat. As soon as a system shows signs of performance, developers will add enough abstraction to make it borderline unusable. Software forever remains at the limits of what people will put up with. Developers and designers together create overweight systems in hopes that the hardware will catch up in time and cover their mistakes.

We complained for years that browsers couldn't do layout and javascript consistently. As soon as that got fixed, we got busy writing libraries that reimplemented the browser within itself, only slower.

It's 2014, and consider one hot blogging site, Medium. On a late-model computer it takes me ten seconds for a Medium page (which is literally a formatted text file) to load and render. This experience was faster in the sixties.

The web is full of these abuses, extravagant animations and so on, forever a step ahead of the hardware, waiting for it to catch up.

This exponential hangover leads to a feeling of exponential despair.

What's the point of pouring real effort into something that is going to disappear or transform in just a few months? The restless sense of excitement we feel that something new may be around the corner also brings with it a hopelessness about whatever we are working on now, and a dread that we are missing out on the next big thing.

The other part of our exponential hangover is how we build our businesses. The cult of growth denies the idea that you can build anything useful or helpful unless you're prepared to bring it to so-called "Internet scale". There's no point in opening a lemonade stand unless you're prepared to take on PepsiCo.

I always thought that things should go the other way. Once you remove the barriers of distance, there's room for all sorts of crazy niche products to find a little market online. People can eke out a living that would not be possible in the physical world. Venture capital has its place, as a useful way to fund long-shot projects, but not everything fits in that mold.

The cult of growth has led us to a sterile, centralized web. And having burned through all the easy ideas within our industry, we're convinced that it's our manifest destiny to start disrupting everyone else.

I think it's time to ask ourselves a very designy question: "What is the web actually for?"
I will argue that there are three competing visions of the web right now. The one we settle on will determine whether the idiosyncratic, fun Internet of today can survive.


This is the correct vision.


This is the prevailing vision in Silicon Valley.


This is the insane vision. I'm a little embarrassed to talk about it, because it's so stupid. But circumstances compel me.

There's a William Gibson quote that Tim O'Reilly likes to repeat: "the future is here, it's just not evenly distributed yet."

O'Reilly takes this to mean that if we surround ourselves with the right people, it can give us a sneak peek at coming attractions.

I like to interpret this quote differently, as a call to action. Rather than waiting passively for technology to change the world, let's see how much we can do with what we already have.

Let's reclaim the web from technologists who tell us that the future they've imagined is inevitable, and that our role in it is as consumers.

The Web belongs to us all, and those of us in this room are going to spend the rest of our lives working there. So we need to make it our home.

We live in a world now where not millions but billions of people work in rice fields, textile factories, where children grow up in appalling poverty. Of those billions, how many are the greatest minds of our time? How many deserve better than they get? What if instead of dreaming about changing the world with tomorrow's technology, we used today's technology and let the world change us? Why do we need to obsess on artificial intelligence, when we're wasting so much natural intelligence?

When I talk about a hundred years of web design, I mean it as a challenge. There's no law that says that things are guaranteed to keep getting better.

The web we have right now is beautiful. It shatters the tyranny of distance. It opens the libraries of the world to you. It gives you a way to bear witness to people half a world away, in your own words. It is full of cats. We built it by accident, yet already we're taking it for granted. We should fight to keep it! "
technology  web  webdesign  internet  culture  design  history  aviation  airplanes  planes  2014  constraints  growth  singularity  scale  webdev  siliconvalley  technosolutionism  boeing  intel  microsoft  cloud  raykurzweil  elonmusk  williamgibson  inequality  mooreslaw  timoreilly  software  bloat  progress  present  future  manifestdestiny 
july 2015 by robertogreco
The 86-Year-Old Firm that Designs Your In-Flight Experience | Design Decoded
"I like to say that every seat is a window seat on the Dreamliner,” Dowd gently boasts. Windows on the 787 are 65 percent larger than on a standard airplane, and mounted higher in the fuselage. Whereas normally the top of the window is flush with the seat, Dreamliner windows rise seven inches above it, so that even from the aisle, you can see out. The windows are also shade-free—embedded instead with an electrochromic material that takes the window itself from transparent to opaque."
boeing  airplanes  design  dreamliner  2012  via:straup 
may 2012 by robertogreco
Start Ups Will Not Save Us: Unflattening The World | Underpaid Genius
"The Flat World Friedman at first advocated, & which he now treats like gravity—a force of nature outside our control—is a choice…a set of policies designed to benefit multinational corporations. Globalization is more politely refer to as free trade, which is where multinationals convince governments to drop trade barriers so that they—corporatists—are free to move their capital around & invest it in ways that amass the greatest amount in their hands. This means that in the US, corporations can avoid taxes, unions, environmental regulations, & active oppostion to their policies by locating manufacturing & other facilities in countries w/ lower pay & less controls.

Free trade has also come along w/ Devil’s bargain in the US, too, where states take on more the look-and-feel of third world nations by advertising themselves as ‘right to work’ states, which means that they have made union activities more difficult. Consider…Boeing planning to move jobs from WA to South Carolina."
stoweboyd  thomasfriedman  freetrade  us  economics  policy  corporatism  2011  southcarolina  washingtonstate  boeing  samueljohnson  andygrove  startups  jobs  employment  work  globalization  progressives  politics  manufacturing 
september 2011 by robertogreco

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