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robertogreco : brettsnyder   1

A Brief History of Architecture Fiction: Implausible Futures for Unpopular Places: Places: Design Observer
"First, we identify a suitable building: Something that appears neglected, and seems to have no immediate prospects for a future use. In short, we choose an unpopular place. Next we devise a hypothetical future for that structure. Specifically, we strive to make this future blatantly implausible: maybe provocative, maybe funny; above all engaging. Then an artist creates a rendering based on the imaginary concept. This is printed onto a 3' x 5' sign, modeled on those used by real developers. That sign, finally, goes onto the building."

"Our neighborhood is the sort that people describe as "transitional," and some of the property…is vacant. On one nearby commercial structure…I noticed a sign…You've seen similar signs…It was a rendering of a development, a future, involving a small, empty building. It suddenly struck me that, given how long this sign has been here, what it depicted was, at best, a hypothetical future — and arguably a fictitious one."
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july 2011 by robertogreco

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