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robertogreco : compuserv   1

Scratch-off the Facebook logo, and you’ll find the CompuServ logo underneath. |
"The answer is quite simple. The early internet was not significantly capitalist funded. The change in application topology came along with commercialization, and this change is a consequence of the business models required by capitalist investors to capture profit. The business model of social media platforms is surveillance and behavioral control. The internet’s original protocols and architecture made surveillance and behavioral control more difficult. Once capital became the dominant source of financing it directed investment toward centralized platforms, which are better at providing such surveillance and control, the original platforms were starved of financing. The centralized platforms grew and the decentralized platforms submerged beneath the rising tides of the capitalist web.

This is nothing new. This was the same business model that capital devised for media in general, such as network television. The customer of network television is not the viewer, rather the viewer is the product, the “audience commodity.” The real customers are the advertisers and lobby groups wanting to control the audience.

Network Television didn’t provide the surveillance part, so advertisers needed to employ market research and ratings firms such as Nielson for that bit. This was a major advantage of social media. Richer data from better surveillance allowed for more effective behavioral control than ever before, using tracking, targeting, machine learning, behavioral retargeting, among many techniques made possible by the deep pool of data companies like Facebook and Google have available.

This is not a choice that capitalists made, this is the only way that profit-driven organizations can provide a public good like a communication platform. Capitalist investors must capture profit or lose their capital. If their platforms can not capture profit, they vanish. The obstacle to decentralized social media is not that it has not been invented, but the profit-motive itself. Thus to reverse this trajectory back towards decentralization, requires not so much technical initiative, but political struggle.

So long as we maintain the social choice to provision our communication systems according to the profit motive, we will only get communications platforms that allow for the capture of profit. Free, open systems, that neither surveil, nor control, nor exclude, will not be funded, as they do not provide the mechanisms required to capture profit. These platforms are financed for the purpose of watching people and pushing them to behave in ways that benefit the operators of the platform and their real customers, the advertisers, and the industrial and political lobbies. The platforms exists to shape society according to the interests of these advertisers and lobbies.

Platforms like Facebook are worth billions precisely because of their capacity for surveillance and control.

Like the struggle for other public goods, like education, child care, and health care, free communication platforms for the masses can only come from collective political struggle to achieve such platforms.

This is a political struggle, not a technical one."

[via: RTs by @furtherfield ]
capitalism  surveillance  facebook  internet  walledgardens  2013  dmytrikleiner  platforms  publicgoods  publiceducation  childcare  healthcare  collectivism  politics  communication  web  online  compuserv  decentralization  socialmedia  google  control 
january 2015 by robertogreco

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