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robertogreco : craftsman'stime   1

Webstock '12: Erin Kissane - Little Big Systems on Vimeo
"It's really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we're excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)

Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence."
publishing  apprenticeships  masters  craftsman'stime  time  slow  small  scale  handcrafted  artifacts  systems  systemsthinking  apatternlanguage  christopheralexander  design  contentstrategy  content  2012  webstock  webstock12  erinkissane  humanscale  craft  craftsmanship 
march 2012 by robertogreco

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