recentpopularlog in

robertogreco : davidmowery   2

The Design Thinking Movement is Absurd – Lee Vinsel – Medium
"A couple of years ago, I saw a presentation from a group known as the University Innovation Fellows at a conference in Washington, DC. The presentation was one of the weirder and more disturbing things I’ve witnessed in an academic setting.

The University Innovation Fellows, its webpage states, “empowers students to become leaders of change in higher education. Fellows are creating a global movement to ensure that all students gain the necessary attitudes, skills, and knowledge to compete in the economy of the future.” You’ll notice this statement presumes that students aren’t getting the “attitudes, skills, and knowledge” they need and that, more magically, the students know what “attitudes, skills, and knowledge” they themselves need for . . . the future.

The UIF was originally funded by the National Science Foundation and led by VentureWell, a non-profit organization that “funds and trains faculty and student innovators to create successful, socially beneficial businesses.” VentureWell was founded by Jerome Lemelson, who some people call “one of the most prolific American inventors of all time” but who really is most famous for virtually inventing patent trolling. Could you imagine a more beautiful metaphor for how Design Thinkers see innovation? Socially beneficial, indeed.

Eventually, the UIF came to find a home in . . . you guessed it, the d.school.

It’s not at all clear what the UIF change agents do on their campuses . . . beyond recruiting other people to the “movement.” A blog post titled, “Only Students Could Have This Kind of Impact,” describes how in 2012 the TEDx student representatives at Wake Forest University had done a great job recruiting students to their event. It was such a good job that it was hard to see other would match it the next year. But, good news, the 2013 students were “killing it!” Then comes this line (bolding and capitalization in the original):

*THIS* is Why We Believe Students Can Change the World

Because they can fill audiences for TED talks, apparently. The post goes on, “Students are customers of the educational experiences colleges and universities are providing them. They know what other students need to hear and who they need to hear it from. . . . Students can leverage their peer-to-peer marketing abilities to create a movement on campus.”

Meanwhile, the UIF blog posts with titles like, “Columbia University — Biomedical Engineering Faculty Contribute to Global Health,” that examine the creation of potentially important new things mostly focus on individuals with the abbreviation “Dr.” before their names, which is what you’d expect given that making noteworthy contributions to science and engineering typically takes years of hard work.

At its gatherings, the UIF inducts students into all kinds of innovation-speak and paraphernalia. They stand around in circles, filling whiteboards with Post-It Notes. Unsurprisingly, the gatherings including sessions on topics like “lean startups” and Design Thinking. The students learn crucial skills during these Design Thinking sessions. As one participant recounted, “I just learned how to host my own TEDx event in literally 15 minutes from one of the other fellows.”

The UIF has many aspects of classic cult indoctrination, including periods of intense emotional highs, giving individuals a special lingo barely recognizable to outsiders, and telling its members that they are different and better than ordinary others — they are part of a “movement.” Whether the UIF also keeps its fellows from getting decent sleep and feeds them only peanut butter sandwiches is unknown.

This UIF publicity video contains many of the ideas and trappings so far described in this essay. Watch for all the Post-It notes, whiteboards, hoodies, look-alike black t-shirts, and jargon, like change agents.

When I showed a friend this video, after nearly falling out of his chair, he exclaimed, “My God, it’s the Hitlerjugend of contemporary bullshit!”

Tough but fair? Personally, I think that’s a little strong. A much better analogy to my mind is Chairman Mao’s Cultural Revolution.

When I saw the University Innovation Fellows speak in Washington, DC, a group of college students got up in front of the room and told all of us that they were change agents bringing innovation and entrepreneurship to their respective universities. One of the students, a spritely slip of a man, said something like, “Usually professors are kind of like this,” and then he made a little mocking weeny voice — wee, wee, wee, wee. The message was that college faculty and administrators are backwards thinking barriers that get in the way of this troop of thought leaders.

After the presentation, a female economist who was sitting next to me told the UIFers that she had been a professor for nearly two decades, had worked on the topic of innovation that entire time, and had done a great deal to nurture and advance the careers of her students. She found the UIF’s presentation presumptuous and offensive. When the Q&A period was over, one of UIF’s founders and co-directors, Humera Fasihuddin, and the students came running over to insist that they didn’t mean faculty members were sluggards and stragglers. But those of us sitting at the table were like, “Well then, why did you say it?”

You might think that this student’s antics were a result of being overly enthusiastic and getting carried away, but you would be wrong. This cultivated disrespect is what the UIF teaches its fellows. That young man was just parroting what he’d been taught to say.

A UIF blog post titled “Appealing to Your University’s Faculty and Staff” lays it all out. The author refers to Fasihuddin as a kind of guru figure, “If you participated in the Fall 2013 cohort, you may recall Humera repeating a common statement throughout session 5, ‘By connecting to other campuses that have been successful, and borrowing from those ideas you hear from your UIF peers, it removes the fear of the unknown for the faculty.”

Where does the faculty’s fear come from? The blog post explains, “The unfortunate truth in [Humera’s] statement is that universities are laggards (i.e. extremely slow adopters). The ironic part is universities shouldn’t be, and we as University Innovation Fellows, understand this.”

Now, on the one hand, this is just Millennial entitlement all hopped up on crystal meth. But on the other hand, there is something deeper and more troubling going on here. The early innovation studies thinker Everett Rogers used the term “laggard” in this way to refer to the last individuals to adopt new technologies. But in the UIF, Rogers’ vision becomes connected to the more potent ideology of neoliberalism: through bodies of thought like Chicago School economics and public choice theory, neoliberalism sees established actors as self-serving agents who only look to maintain their turf and, thus, resist change.

This mindset is quite widespread among Silicon Valley leaders. It’s what led billionaire Ayn Rand fan Peter Thiel to put $1.7 million into The Seasteading Institute, an organization that, it says, “empowers people to build floating startup societies with innovative governance models.” Seasteaders want to build cities that would float around oceans, so they can escape existing governments and live in libertarian, free market paradise. It’s the same notion undergirding the Silicon Valley “startup accelerator” YCombinator’s plan to build entire cities from scratch because old ones are too hard to fix. Elon Musk pushes this view when he tweets things, like “Permits are harder than technology,” implying that the only thing in the way of his genius inventions are other human beings — laggards, no doubt. Individuals celebrated this ideological vision, which holds that existing organizations and rules are mere barriers to entrepreneurial action, when Uber-leader Travis Kalanick used a piece of software to break city laws. And then they were shocked, shocked, shocked when Kalanick turned out to be a total creep.

Now, if you have never been frustrated by bureaucracy, you have not lived.Moreover, when I was young, I often believed my elders were old and in the way. But once you grow up and start getting over yourself, you come to realize that other people have a lot to teach you, even when — especially when — they disagree with you.

This isn’t how the UIF sees things. The blog post “Appealing to Your University’s Faculty and Staff” advises fellows to watch faculty members’ body language and tone of voice. If these signs hint that the faculty member isn’t into what you’re saying — or if he or she speaks as if you are not an “equal” or “down at you” — the UIF tells you to move on and find a more receptive audience. The important thing is to build the movement. “So I close with the same recurring statement,” the blog post ends, “By connecting to other campuses that have been successful . . . it removes the fear of the unknown for faculty.”

Is there any possibility that the students themselves could just be off-base? Sure, if while you are talking someone’s body tightens up or her head looks like it’s going to explode or her voice changes or she talks down to you and doesn’t treat you as an equal, it could be because she is a demonic, laggard-y enemy of progress, or it could be because you are being a fucking moron — an always-embarrassing realization that I have about myself far more often than I’d like to admit. Design Thinkers and the UIF teach a thoroughly adolescent conception of culture.

Edmund Burke once wrote, “You had all of these advantages . . . but you chose to act as if you had never been molded into civil society, and had everything to begin anew. You began ill, because you began by despising everything that belonged to you.” The brain-rotting … [more]
leevinsel  designthinking  2018  d.school  tedtalks  tedx  cults  innovation  daveevans  design  d.life  humerafasihuddin  edmundburke  natashajen  herbertsimon  peterrowe  robertmckim  petermiller  liberalarts  newage  humanpotentialmovement  esaleninstitute  stanford  hassoplattner  davidkelly  johnhennessy  business  education  crit  post-its  siliconvalley  architecture  art  learning  elitism  designimperialism  ideo  playpump  openideo  thommoran  colonialism  imperialism  swiffer  andrewrussell  empathy  problemsolving  delusion  johnleary  stem  steam  margaretbrindle  peterstearns  christophermckenna  georgeorwell  thinking  howwwethink  highered  highereducation  tomkelly  nathanrosenberg  davidmowery  stevenklepper  davidhounshell  patrickmccray  marianamazzucato  commercialization  civilrightsmovement  criticism  bullshit  jeromelemelson  venturewell  maintenance  themaintainers  maintainers  cbt  psychology  hucksterism  novelty  ruthschwartzcowan  davidedgerton 
may 2019 by robertogreco
Design Thinking is Kind of Like Syphilis — It’s Contagious and Rots Your Brains
"Miller never bothers to define all the modes, and we will consider them more below. But for now, we should just note that the entire model is based on design consulting: You try to understand the client’s problem, what he or she wants or needs. You sharpen that problem so it’s easier to solve. You think of ways to solve it. You try those solutions out to see if they work. And then once you’ve settled on something, you ask your client for feedback. By the end, you’ve created a “solution,” which is also apparently an “innovation.”

Miller also never bothers to define the liberal arts. The closest he comes is to say they are ways of “thinking that all students should be exposed to because it enhances their understanding of everything else.” Nor does he make clear what he means by the idea that Design Thinking is or could be the new liberal arts. Is it but one new art to be added to the traditional liberal arts, such as grammar, logic, rhetoric, math, music, and science? Or does Miller think, like Hennessy and Kelly, that all of education should be rebuilt around the DTs? Who knows.

Miller is most impressed with Design Thinking’s Empathize Mode. He writes lyrically, “Human-centered design redescribes the classical aim of education as the care and tending of the soul; its focus on empathy follows directly from Rousseau’s stress on compassion as a social virtue.” Beautiful. Interesting.

But what are we really talking about here? The d.school’s An Introduction to Design Thinking PROCESS GUIDE says, “The Empathize Mode is the work you do to understand people, within the context of your design challenge.” We can use language like “empathy” to dress things up, but this is Business 101. Listen to your client; find out what he or she wants or needs.

Miller calls the Empathize Mode “ethnography,” which is deeply uncharitable — and probably offensive — to cultural anthropologists who spend their entire lives learning how to observe other people. Few, if any, anthropologists would sign onto the idea that some amateurs at a d.school “boot camp,” strolling around Stanford and gawking at strangers, constitutes ethnography. The Empathize Mode of Design Thinking is roughly as ethnographic as a marketing focus group or a crew of sleazoid consultants trying to feel out and up their clients’ desires.

What Miller, Kelly, and Hennessy are asking us to imagine is that design consulting is or could be a model for retooling all of education, that it has some method for “producing reliably innovative results in any field.” They believe that we should use Design Thinking to reform education by treating students as customers, or clients, and making sure our customers are getting what they want. And they assert that Design Thinking should be a central part of what students learn, so that graduates come to approach social reality through the model of design consulting. In other words, we should view all of society as if we are in the design consulting business."



In recent episode of the Design Observer podcast, Jen added further thoughts on Design Thinking. “The marketing of design thinking is completely bullshit. It’s even getting worse and worse now that [Stanford has] three-day boot camps that offer certified programs — as if anyone who enrolled in these programs can become a designer and think like a designer and work like a designer.” She also resists the idea that any single methodology “can deal with any kind of situation — not to mention the very complex society that we’re in today.”

In informal survey I conducted with individuals who either teach at or were trained at the top art, architecture, and design schools in the USA, most respondents said that they and their colleagues do not use the term Design Thinking. Most of the people pushing the DTs in higher education are at second- and third-tier universities and, ironically, aren’t innovating but rather emulating Stanford. In afew cases, respondents said they did know a colleague or two who was saying “Design Thinking” frequently, but in every case, the individuals were using the DTs either to increase their turf within the university or to extract resources from college administrators who are often willing to throw money at anything that smacks of “innovation.”

Moreover, individuals working in art, architecture, and design schools tend to be quite critical of existing DT programs. Reportedly, some schools are creating Design Thinking tracks for unpromising students who couldn’t hack it in traditional architecture or design programs — DT as “design lite.” The individuals I talked to also had strong reservations about the products coming out of Design Thinking classes. A traditional project in DT classes involves undergraduate students leading “multidisciplinary” or “transdisciplinary” teams drawing on faculty expertise around campus to solve some problem of interest to the students. The students are not experts in anything, however, and the projects often take the form of, as one person put it, “kids trying to save the world.”

One architecture professor I interviewed had been asked to sit in on a Design Thinking course’s critique, a tradition at architecture and design schools where outside experts are brought in to offer (often tough) feedback on student projects. The professor watched a student explain her design: a technology that was meant to connect mothers with their premature babies who they cannot touch directly. The professor wondered, what is the message about learning that students get from such projects? “I guess the idea is that this work empowers the students to believe they are applying their design skills,” the professor told me. “But I couldn’t critique it as design because there was nothing to it as design. So what’s left? Is good will enough?

As others put it to me, Design Thinking gives students an unrealistic idea of design and the work that goes into creating positive change. Upending that old dictum “knowledge is power,” Design Thinkers giver their students power without knowledge, “creative confidence” without actual capabilities.

It’s also an elitist, Great White Hope vision of change that literally asks students to imagine themselves entering a situation to solve other people’s problems. Among other things, this situation often leads to significant mismatch between designers’ visions — even after practicing “empathy” — and users’ actual needs. Perhaps the most famous example is the PlayPump, a piece of merry-go-round equipment that would pump water when children used it. Designers envisioned that the PlayPump would provide water to thousands of African communities. Only kids didn’t show up, including because there was no local cultural tradition of playing with merry-go-rounds.

Unsurprisingly, Design Thinking-types were enthusiastic about the PlayPump. Tom Hulme, the design director at IDEO’s London office, created a webpage called OpenIDEO, where users could share “open source innovation.” Hulme explained that he found himself asking, “What would IDEO look like on steroids? [We might ask the same question about crack cocaine or PCP.] What would it look like when you invite everybody into everything? I set myself the challenge of . . . radical open-innovation collaboration.” OpenIDEO community users were enthusiastic about the PlayPump — even a year after the system had been debunked, suggesting inviting everyone to everything gets you people who don’t do research. One OpenIDEO user enthused that the PlayPump highlighted how “fun can be combined with real needs.”

Thom Moran, an Assistant Professor of Architecture at the University of Michigan, told me that Design Thinking brought “a whole set of values about what design’s supposed to look like,” including that everything is supposed to be “fun” and “play,” and that the focus is less on “what would work.” Moran went on, “The disappointing part for me is that I really do believe that architecture, art, and design should be thought of as being a part of the liberal arts. They provide a unique skill set for looking at and engaging the world, and being critical of it.” Like others I talked to, Moran doesn’t see this kind of critical thinking in the popular form of Design Thinking, which tends to ignore politics, environmental issues, and global economic problems.

Moran holds up the Swiffer — the sweeper-mop with disposable covers designed by an IDEO-clone design consultancy, Continuum — as a good example of what Design Thinking is all about. “It’s design as marketing,” he said. “It’s about looking for and exploiting a market niche. It’s not really about a new and better world. It’s about exquisitely calibrating a product to a market niche that is underexploited.” The Swiffer involves a slight change in old technologies, and it is wasteful. Others made this same connection between Design Thinking and marketing. One architect said that Design Thinking “really belongs in business schools, where they teach marketing and other forms of moral depravity.”

“That’s what’s most annoying,” Moran went on. “I fundamentally believe in this stuff as a model of education. But it’s business consultants who give TED Talks who are out there selling it. It’s all anti-intellectual. That’s the problem. Architecture and design are profoundly intellectual. But for these people, it’s not a form of critical thought; it’s a form of salesmanship.”

Here’s my one caveat: it could be true that the DTs are a good way to teach design or business. I wouldn’t know. I am not a designer (or business school professor). I am struck, however, by how many designers, including Natasha Jen and Thom Moran, believe that the DTs are nonsense. In the end, I will leave this discussion up to designers. It’s their show. My concern is a different one — namely that… [more]
designthinking  innovation  ideas  2017  design  leevinsel  maintenance  repair  ideation  problemsolving  davidedgerton  willthomas  billburnett  daveevans  stanford  d.school  natashajen  herbertsimon  robertmckim  ideo  singularity  singularityuniversity  d.tech  education  schools  teaching  liberalarts  petermiller  esaleninstitute  newage  hassoplattner  johnhennessey  davidkelly  jimjones  empathy  ethnography  consulting  business  bullshit  marketing  snakeoil  criticism  criticalthinking  highereducation  highered  thomamoran  tedtalks  openideo  playpump  designimperialism  whitesaviors  post-its  transdisciplinary  multidisciplinary  crossdisciplinary  art  architecture  complexity  simplicity  methodology  process  emptiness  universities  colleges  philipmirowski  entrepreneurship  lawrencebusch  elizabethpoppberman  nathanielcomfort  margaretbrindle  peterstearns  christophermckenna  hucksterism  self-promotion  hype  georgeorwell  nathanrosenberg  davidmowery  stevenklepper  davidhounshell  patrickmccray  marianamazzucato  andréspicer  humanitariandesign  themaintainers  ma 
december 2017 by robertogreco

Copy this bookmark:





to read