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robertogreco : departmentstores   1

Ron Johnson on the Progress of His J.C. Penney Remake - Businessweek
"If you change the interface, you can dramatically change the entire experience of the product…What we call that is the street, and you’re standing in the middle of it…

“Let’s not look at the paper. Where is the best place to buy a pair of jeans? …Let's … go there right now.” …

Our average store will have almost a third of a mile of streets when it’s done. There’ll be different activities along the street throughout the store. …

We view this as a startup. Like any startup, the question is how big will you be when you get your idea fully played out? At the end of this year, we’ll kind of find out how big our startup is. It will be less than it was the year before because we’re going through this process of retraining our customer. We knew we would go backwards, but once we get to next year, we think we start to propel forward. We’ve just got to get to the other side…

You know, we’re here to put a bear hug around the middle class, treat that customer with respect."

[Print view: http://www.businessweek.com/printer/articles/66326-ron-johnson-on-the-progress-of-his-j-dot-c-dot-penney-remake ]
departmentstores  remakes  clothing  experience  retail  redesign  tcsnmy  startups  ronjohnson  jcpenney  2012 
september 2012 by robertogreco

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