recentpopularlog in

robertogreco : dezeen   3

Subject, Theory, Practice: An Architecture of Creative Engagement on Vimeo
“Tell me to what you pay attention and I will tell you who you are.” José Ortega y Gasset

A 'manifesto' for the curious architect/designer/artist in search of depth, but in love with plenty, in the saturated world of the 21st Century.

"In a world where grazing is the norm, in which the bitesize is the ideal that conflates ease of consumption with value, where yoghurts are increased in sales price by being reduced in size and packaged like medicines, downed in one gulp; in a world where choice is a democratic obligation that obliterates enjoyment, forced on consumers through the constant tasting, buying and trying of ever more gadgets; a world in which thoughts, concepts -entire lives- are fragmented into the instantaneous nothings of tweets and profile updates; it is in this world, where students of architecture graze Dezeen dot com and ArchDaily, hoovering up images in random succession with no method of differentiation or judgement, where architects -like everyone else- follow the dictum ‘what does not fit on the screen, won’t be seen’, where attentions rarely span longer than a minute, and architectural theory online has found the same formula as Danone’s Actimel (concepts downed in one gulp, delivered in no longer than 300 words!), conflating relevance with ease of consumption; it is in this world of exponentially multiplying inputs that we find ourselves looking at our work and asking ‘what is theory, and what is practice?’, and finding that whilst we yearn for the Modernist certainties of a body of work, of a lifelong ‘project’ in the context of a broader epoch-long ‘shared project’ on the one hand, and the ideas against which these projects can be critically tested on the other; we are actually embedded in an era in which any such oppositions, any such certainties have collapsed, and in which it is our duty –without nostalgia, but with bright eyes and bushy tails untainted by irony- to look for new relationships that can generate meaning, in a substantial manner, over the course of a professional life.

This film is a short section through this process from May 2012."

This montage film is based on a lecture delivered by Madam Studio in May of 2012 at Gent Sint-Lucas Hogeschool Voor Wetenschap & Kunst.

A Madam Studio Production by Adam Nathaniel Furman and Marco Ginex

[via: https://twitter.com/a_small_lab/status/310914404038348800 ]
via:chrisberthelsen  joséortegaygasset  theory  architecture  cv  media  dezeen  archdaily  practice  nostalgia  actimel  marcoginex  2013  tcsnmy  understanding  iteration  darkmatter  certainty  postmodernism  modernism  philosophy  relationships  context  meaningmaking  meaning  lifelongproject  lcproject  openstudioproject  relevance  consumption  canon  streams  internet  filtering  audiencesofone  film  adamnathanielfurman  creativity  bricolage  consumerism  unschooling  deschooling  education  lifelonglearning  curation  curating  blogs  discourse  thinking  soundbites  eyecandy  order  chaos  messiness  ephemerality  ephemeral  grandnarratives  storytelling  hierarchies  hierarchy  authority  rebellion  criticism  frameofdebate  robertventuri  taste  aura  highbrow  lowbrow  waywards  narrative  anarchism  anarchy  feedback  feedbackloops  substance  values  self  thewho  thewhat  authenticity  fiction  discussion  openended  openendedstories  process  open-ended 
march 2013 by robertogreco
Publishing to the power of two - Architecture - Domus
"The digital revolution has spawned a new generation of small, agile and hyperactive publishers who, over the last decade, have profoundly transformed how architecture and design are broadcast, both in print and online."
print  blogging  blogs  online  2012  myrdlecourtpress  notagateway  deepanaik  trentonoldfield  rubypress  juliendesmedt  beatrizcolomina  runpinderbhogal  marcusfair  eliasredstone  julianschubert  elenaschütz  leonardstreich  davidbasulto  archdaily  césarreyesnájera  dpr-barcelona  alexandertrevi  futureplural  massimomini  birgitlohmann  publishing  design  architecture  designboom  ediblegeography  nicolatwilly  bldgblog  geoffmanaugh  dezeen  ethelbaraona 
october 2012 by robertogreco
An Anatomy of Uncriticism: What happens to design when we’re afraid to take on our sacred cows?
"three categories of popular practice that seem largely uncriticized…living legends…too good to be criticized: the power of intentions…the power of happy.

In a recent talk at AIGA Chicago, Alice Twemlow, the chair of the design-
criticism M.F.A. program at the School of Visual Arts (where I also teach), argued that criticism does the most good when it moves from talking about design to talking about society and the world…

Should critics be silenced by economic success? By the limits of their own geography and experience? If they were, design could turn into an online popularity contest, about nothing more than what gets the most retweets…

…if criticism is to be constructive, it has to take on the Apples, not Snow White as represented by an apple with a bite out of it."
massimovignelli  miltonglaser  seymourchwast  oxo  stevejobs  urbanized  objectified  paulrand  linkbait  brucenussbaum  designimperialism  humanitariandesign  garyhustwit  highline  chipkidd  yvesbehar  gracebonney  designsponge  tinarotheisenberg  dezeen  alicetwemlow  2012  getcritical  examinedlife  swissmiss  designobserver  design  criticism  alexandralange 
january 2012 by robertogreco

Copy this bookmark:





to read