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robertogreco : disharmony   1

Civil Branding » The MUJI 'Enough' message
"MUJI is not a brand...does not make products of individuality or fashion, nor...reflect popularity of its name in prices. MUJI creates products w/ view toward global consumption of the future. This means that we do not create products that lure customers into believing that “this is best” or “I must have this.” We would like our customers to feel the rational sense of satisfaction that comes not w/ “This is best,” but w/ “this is enough”. “Best” becomes “enough”.

[See also: http://doblog.tumblr.com/post/167472813/ AND http://doblog.tumblr.com/post/640466040/enough AND
full text: http://craightonberman.tumblr.com/post/444105012/the-future-of-muji ]
muji  enough  sustainability  harmony  disharmony  branding  marketing  purpose  tcsnmy  consumption  future  mission  message  unproduct  postconsumerism  postmaterialism 
may 2010 by robertogreco

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