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robertogreco : dmytrikleiner   2

Scratch-off the Facebook logo, and you’ll find the CompuServ logo underneath. |
"The answer is quite simple. The early internet was not significantly capitalist funded. The change in application topology came along with commercialization, and this change is a consequence of the business models required by capitalist investors to capture profit. The business model of social media platforms is surveillance and behavioral control. The internet’s original protocols and architecture made surveillance and behavioral control more difficult. Once capital became the dominant source of financing it directed investment toward centralized platforms, which are better at providing such surveillance and control, the original platforms were starved of financing. The centralized platforms grew and the decentralized platforms submerged beneath the rising tides of the capitalist web.

This is nothing new. This was the same business model that capital devised for media in general, such as network television. The customer of network television is not the viewer, rather the viewer is the product, the “audience commodity.” The real customers are the advertisers and lobby groups wanting to control the audience.

Network Television didn’t provide the surveillance part, so advertisers needed to employ market research and ratings firms such as Nielson for that bit. This was a major advantage of social media. Richer data from better surveillance allowed for more effective behavioral control than ever before, using tracking, targeting, machine learning, behavioral retargeting, among many techniques made possible by the deep pool of data companies like Facebook and Google have available.

This is not a choice that capitalists made, this is the only way that profit-driven organizations can provide a public good like a communication platform. Capitalist investors must capture profit or lose their capital. If their platforms can not capture profit, they vanish. The obstacle to decentralized social media is not that it has not been invented, but the profit-motive itself. Thus to reverse this trajectory back towards decentralization, requires not so much technical initiative, but political struggle.

So long as we maintain the social choice to provision our communication systems according to the profit motive, we will only get communications platforms that allow for the capture of profit. Free, open systems, that neither surveil, nor control, nor exclude, will not be funded, as they do not provide the mechanisms required to capture profit. These platforms are financed for the purpose of watching people and pushing them to behave in ways that benefit the operators of the platform and their real customers, the advertisers, and the industrial and political lobbies. The platforms exists to shape society according to the interests of these advertisers and lobbies.

Platforms like Facebook are worth billions precisely because of their capacity for surveillance and control.

Like the struggle for other public goods, like education, child care, and health care, free communication platforms for the masses can only come from collective political struggle to achieve such platforms.

This is a political struggle, not a technical one."

[via: RTs by @furtherfield ]
capitalism  surveillance  facebook  internet  walledgardens  2013  dmytrikleiner  platforms  publicgoods  publiceducation  childcare  healthcare  collectivism  politics  communication  web  online  compuserv  decentralization  socialmedia  google  control 
january 2015 by robertogreco
18. Webstock 2014 Talk Notes and References - postarchitectural
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"I was honored to be invited to Webstock 2014 to speak, and decided to use it as an opportunity to talk about startups and growth in general.

I prepared for this talk by collecting links, notes, and references in a flat text file, like I did for Eyeo and Visualized. These references are vaguely sorted into the structure of the talk. Roughly, I tried to talk about the future happening all around us, the startup ecosystem and the pressures for growth that got us there, and the dangerous sides of it both at an individual and a corporate level. I ended by talking about ways for us as a community to intervene in these systems of growth.

The framework of finding places to intervene comes from Leverage Points by Donella Meadows, and I was trying to apply the idea of 'monstrous thoughts' from Just Asking by David Foster Wallace. And though what I was trying to get across is much better said and felt through books like Seeing like a State, Debt, or Arctic Dreams, here's what was in my head."
shahwang  2014  webstock  donellameadows  jamescscott  seeinglikeastate  davidgraeber  debt  economics  barrylopez  trevorpaglen  google  technology  prism  robotics  robots  surveillance  systemsthinking  growth  finance  venturecapital  maciejceglowski  millsbaker  mandybrown  danhon  advertising  meritocracy  democracy  snapchat  capitalism  infrastructure  internet  web  future  irrationalexuberance  github  geopffmanaugh  corproratism  shareholders  oligopoly  oligarchy  fredscharmen  kenmcleod  ianbanks  eleanorsaitta  quinnorton  adamgreenfield  marshallbrain  politics  edwardsnowden  davidsimon  georgepacker  nicolefenton  power  responsibility  davidfosterwallace  christinaxu  money  adamcurtis  dmytrikleiner  charlieloyd  wealth  risk  sarahkendxior  markjacobson  anildash  rebeccasolnit  russellbrand  louisck  caseygollan  alexpayne  judsontrue  jamesdarling  jenlowe  wilsonminer  kierkegaard  readinglist  startups  kiev  systems  control  data  resistance  obligation  care  cynicism  snark  change  changetheory  neoliberalism  intervention  leveragepoints  engagement  nonprofit  changemaki 
april 2014 by robertogreco

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