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robertogreco : emilygordon   1

something is rotten in the state of...Twitter | the theoryblog
"Some of this is overt hostile takeover – a trifecta of monetization and algorithmic thinking and status quo interests like big brands and big institutions and big privilege pecking away at participatory practices since at least 2008.

<i>…Oh, you formed a little unicorn world where you can communicate at scale outside the broadcast media model? Let us sponsor that for you, sisters and brothers. Let us draw you from your domains of your own to mass platforms where networking will, for awhile, come fully into flower while all the while Venture Capital logics tweak and incentivize and boil you slowly in the bosom of your networked connections until you wake up and realize that the way you talk to half the people you talk to doesn’t encourage talking so much as broadcasting anymore.</i> Yeh. Oh hey, *that* went well.

And in academia, with Twitter finally on the radar of major institutions, and universities issuing social media policies and playing damage control over faculty tweets with the Salaita firing and even more recent, deeply disturbing rumours of institutional interventions in employee’s lives, this takeover threatens to choke a messy but powerful set of scholarly practices and approaches it never really got around to understanding. The threat of being summarily acted upon by the academy as a consequence of tweets – always present, frankly, particularly for untenured and more vulnerable members of the academic community – now hangs visibly over all heads…even while the medium is still scorned as scholarship by many.

[image of @bonstewart tweet: “academia, this whole “Twitter counts enough to get you fired but not hired” mindset is why we can’t have nice things.”]

You’re Doing It Wrong

But there’s more. The sense of participatory collective – always fraught – has waned as more and more subcultures are crammed and collapsed into a common, traceable, searchable medium. We hang over each other’s heads, more and more heavily, self-appointed swords of Damocles waiting with baited breath to strike. Participation is built on a set of practices that network consumption AND production of media together…so that audiences and producers shift roles and come to share contexts, to an extent. Sure, the whole thing can be gamed by the public and participatory sharing of sensationalism and scandal and sympathy and all the other things that drive eyeballs.

But where there are shared contexts, the big nodes and the smaller nodes are – ideally – still people to each other, with longterm, sustained exposure and impressions formed. In this sense, drawing on Walter Ong’s work on the distinctions between oral and literate cultures, Liliana Bounegru has claimed that Twitter is a hybrid: orality is performative and participatory and often repetitive, premised on memory and agonistic struggle and the acceptance of many things happening at once, which sounds like Twitter As We Knew It (TM), while textuality enables subjective and objective stances, transcending of time and space, and collaborative, archivable, analytical knowledge, among other things.

Thomas Pettitt even calls the era of pre-digital print literacy “The Gutenberg Parenthesis;” an anomaly of history that will be superceded by secondary orality via digital media.

Um…we may want to rethink signing up for that rodeo. Because lately secondary orality via digital media seems like a pretty nasty, reactive state of being, a collective hiss of “you’re doing it wrong.” Tweets are taken up as magnum opi to be leapt upon and eviscerated, not only by ideological opponents or threatened employers but by in-network peers…because the Attention Economy rewards those behaviours. Oh hai, print literacies and related vested interests back in ascendency, creating a competitive, zero-sum arena for interaction. Such fun!

[image of @bonstewart tweet: “the problem with 2014 Twitter, short version: being constantly on guard against saying the wrong thing leaves no much left to say.”]

Which is not to say there’s no place for “you’re doing it wrong.” Twitter, dead or no, is still a powerful and as yet unsurpassed platform for raising issues and calling out uncomfortable truths, as shown in its amplification of the #Ferguson protests to media visibility (in a way Facebook absolutely failed to do thanks to the aforementioned algorithmic filters). Twitter is, as my research continues to show, a path to voice. At the same time, Twitter is also a free soapbox for all kinds of shitty and hateful statements that minimize or reinforce marginalization, as any woman or person of colour who’s dared to speak openly about the raw deal of power relations in society will likely attest. And calls for civility will do nothing except reinforce a respectability politics of victim-blaming within networks. This intractable contradiction is where we are, as a global neoliberal society: Twitter just makes it particularly painfully visible, at times."

[See also: http://edcontexts.org/twitter/behind-something-is-rotten-in-the-state-of-twitter/ ]
academia  competition  fear  twitter  bonniestewart  2014  participatory  branding  institutions  corporatization  socialmedia  corporatism  gutenbergparenthesis  thomaspettitt  lilianabounegru  performance  orality  oraltradition  communication  digital  digitalmedia  media  attention  attentioneconomy  print  literacies  literacy  subcultures  legibility  participation  participatorymedia  networkedculture  culture  walterong  donnaharaway  emilygordon  ferguson  participatorculture  networkedpublics  stevensalaita  secondaryorality 
september 2014 by robertogreco

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