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robertogreco : enough   3

Ivan Illich, "Philosophy... Artifacts... Friendship"
"Architects drafted on paper or modeled in clay, not on a screen. True, in the time of Ford's Model A, when Thérèse of Lisieux was canonized, and I was born, the instrumental artifact moved toward its apogee; it was becoming increasingly dominant in the sensual environment. But technology was still conceived as a tool for the achievement of a telos, a final cause set by its user, not as milieu. Technology had not yet redefined homo from tool-user to co-evolved product of engineering. The nature of the object was not a quandary; it was something more or less what it had been for generations. This is no longer so. The old rules for the discernment of good from evil spirits must be complemented by new rules for the distinction of things from zombies, and objects from pictures. Temperance, what the Cappadocians call nepsis, must now guard the heart, not only from real things like sweet skin and weighty bullion, but also guide one to the sound recognition of the allurements of mere images and so-called needs....

In my own pilgrimage, I engage philosophy as ancilla: on the one hand, to resist - how should I call it? - algorithmic reductionism and, on the other, to dispel the illusion that power or organization can ever enhance the practice of charity. This double conceptual shield against loving misplaced concreta, and belief in benevolent management inevitably implies the rejection of those genetic axioms from which the topology of technological thinking arises. This topology is well protected, if not hidden, by a self-image meant to give comfort to life beyond virtue and the good. The aim to make life always better has crippled the search for the appropriate, proportionate, harmonious or simply good life - hopes easily written off as simplistic or irresponsible. Only sober, unsentimental, vernacular rhetoric can possibly demonstrate the incompatibility of mathematical modeling or systems management with the quest for faith and love. The typical artifacts of our decade are at once more intimately and deviously connected to the understanding of revealed truth than hearth or arms or mill, the res agricola, res bellica, and scientia mechanica of earlier times....

In my seminars, I have seen many a student look up from the exegesis of a passage by Aelred of Rivaulx, Héloïse, or Hugh of St. Victor, and search for a correspondence in his or her own twenty-two year-old heart, and recognize what the notions related to process, field, feedback, loop, and context sensitivity have done to their grasp. At such moments of disciplined alienation, it is then possible to foster the insight that it is almost impossible for an inhabitant of "the system" to desire an I-Thou relationship like that cultivated in Talmudic or monastic communities. Following such an awakening and finding themselves at a loss to recapture this past experience, a thirst is incited....

In the study of theology, ecclesiology was my preferred subject; and, within this discipline, liturgy. Liturgy, like ecclesiology, is concerned with sociogenesis. It inquires into the continued embodiment of the Word through rituals. Necessarily, these rituals often center on objects like tables, tombs and chalices. So, my interest in these so-called sacra led me to the theory of instrumentally used objects. I pursued the nature of the artifact in the belief that understanding would deepen my insight into virtue in our epoch, especially the virtue of charity. Therefore, the love of friendship, philia, as practicable under the social and symbolic conditions engendered by modern artifacts, has been the constant subject of my teaching. For me, finally, philosophy is the ancilla amicitiae."
sensorium  ivanillich  1996  via:ayjay  technology  objects  artificat  charity  friendship  organization  power  goodness  enough  well-being  theology  ecclesiology  liturgy  sociogenesis  systemsmanagement  management  faith  love  temperance 
july 2015 by robertogreco
Civil Branding » The MUJI 'Enough' message
"MUJI is not a brand...does not make products of individuality or fashion, nor...reflect popularity of its name in prices. MUJI creates products w/ view toward global consumption of the future. This means that we do not create products that lure customers into believing that “this is best” or “I must have this.” We would like our customers to feel the rational sense of satisfaction that comes not w/ “This is best,” but w/ “this is enough”. “Best” becomes “enough”.

[See also: AND AND
full text: ]
muji  enough  sustainability  harmony  disharmony  branding  marketing  purpose  tcsnmy  consumption  future  mission  message  unproduct  postconsumerism  postmaterialism 
may 2010 by robertogreco

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