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robertogreco : exploitationware   2

DROP OUT. HANG OUT. SPACE OUT. : DiGRA 2011: Ludotopians and Ludocapitalists: Gamification, Sandbox Games and the Myths of Cultural Industries
"…three things: ludocapitalists, ludotopians, & what I have roughly come to call the ludic sublime: the power of technological myth making & what this means to the future of videogames…how recent discourses around videogames reflect past trends about how we frame & understand the role of technology in society, & look critically at how these narratives are used by various forces…

Videogames will change the world, but most likely when they fade into the background. When they are prosaic, common & cheap is when we will be more intertwined with their development than we are now. When marketers stop selling gamification like snake oil of a perfect solution to ones business problems, but just as another tool of communication in the toolbox is when we need to worry about them the most."
videogames  gamification  ludotopians  ludocapitalists  culture  gaming  2011  danieljoseph  ludicsublime  myth  minecraft  janemcgonigal  clayshirky  alexleavitt  foursquare  advergames  advertising  capitalism  business  exploitationware  gabezicherman  ianbogost 
september 2011 by robertogreco
Ian Bogost - Gamification is Bullshit
"I've suggested the term "exploitationware" as a more accurate name for gamification's true purpose…captures gamifiers' real intentions: a grifter's game, pursued to capitalize on a cultural moment, through services about which they have questionable expertise, to bring about results meant to last only long enough to pad their bank accounts…

I am not naive & I am not a fool. I realize that gamification is the easy answer for deploying a perversion of games as a mod marketing miracle. I realize that using games earnestly would mean changing the very operation of most businesses. For those whose goal is to clock out at 5pm having matched the strategy & performance of your competitors, I understand that mediocrity's lips are seductive because they are willing. For the rest, those of you who would consider that games can offer something different and greater than an affirmation of existing corporate practices, the business world has another name for you: they call you "leaders.""

[Update: http://bogost.com/blog/preview_why_gamification_is_bu.shtml ]
design  management  business  gaming  gamification  ianbogost  exploitationware  truth  2011  motivation  leadership  trends  fads  marketing  behavior 
august 2011 by robertogreco

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