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robertogreco : façades   1

Daring Fireball: There's Nothing There
"“A logo is less important than the product it signifies; what it represents is more important than what it looks like.” This holds true not just for logo marks specifically, but also in the broader, more abstract sense of brands in general. No brand is better or stronger than the products and experiences it represents. A good brand is strong because it is true, not because it is clever." Led to this:
daringfireball  branding  logos  façades  missionstatements  schools  administration  management  authenticity  product  leadership  business  organizations  marketing 
september 2008 by robertogreco

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