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robertogreco : floatymedia   2

Magic tables, not magic windows – Blog – BERG
"A while back, in 2007, I wrote about ‘a lost future’ of touch technology, and the rise of a world full of mobile glowing attention-wells.

“…it’s likely that we’re locked into pursuing very conscious, very gorgeous, deliberate touch interfaces – touch-as-manipulate-objects-on-screen rather than touch-as-manipulate-objects-in-the-world for now.”

It does look very much like we’re living in that world now – where our focus is elsewhere than our immediate surroundings – mainly residing through our fingers, in our tiny, beautiful screens."
mattjones  apple  attention  2010  flickr  nokia  touchscreen  ipad  iphone  collaboration  sharedexperience  berg  augmentedreality  games  interaction  social  mobile  devices  ux  berglondon  glowingrectangles  floatymedia  ar 
october 2010 by robertogreco
A phone to save us from our screens?
"…The first is an post-apocalyptic vision of humanity stuck with their heads in their mobile devices:

Here’s David Webster, chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: “Our sentiment was that if we could have an insight to drive the campaign that flipped the category on its head, then all the dollars that other people are spending glorifying becoming lost in your screen or melding w/ your phone are actually making our point for us.”

The problem of glowing rectangles is a subject close to my heart, & Matt Jones has been bothered by the increase in mobile glowing attention-wells.

I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media. The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass."

["Microsoft has two new ads, anticipating their upcoming Windows Phone 7 launch.…] [Videos: http://www.youtube.com/watch?v=Dv-fbO-_xl0 AND http://www.youtube.com/watch?v=EHlN21ebeak ]
ads  advertising  mobile  phones  screens  iphone  attention  glowingrectangles  mattjones  timoarnall  floatymedia  palm  tangibility  tangibleinteraction  interaction  glass  2010  windowsmobile7  windowsmobile  society  distraction  humanitiy  etiquette  presence  computing 
october 2010 by robertogreco

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