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robertogreco : half-truths   1

potlatch: how not to save a tiger
"But there is something more troubling about this, than just standard marketing mendaciousness. Adam Smith was concerned by the fact that human beings seem to feel less sympathy for others, the further they are away (see this interesting piece in the LRB on how this problem manifests itself in climate change). This is not a problem that can be easily solved or got round. But the strategy of these charities is not to work on increasing the level of sympathy, but of trivialising the nature of the problem. In the advert above, it is assumed by Amnesty that human beings…have very little capacity to imagine the situation of others, to sympathise over distance or to adopt an unconditional moral position. Rather than nurture imagination, sympathy or moral sentiment, the advertisement effectively suppresses those things by containing them within the solipsistic realms of the ego-phone. The individual's solitary comfort zone is reinforced by this, rather than rattled in any way."
ethics  charities  ads  2012  worldwildlifefund  half-truths  sympathy  truth  advertising  willdavies  amnestyinternational  ngo  nonprofits  charity  nonprofit 
june 2012 by robertogreco

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