recentpopularlog in

robertogreco : hughmacleod   2

Hugh MacLeod on disruption of the status quo « First Friday Book Synopsis
"Ever since I got addicted to Charlie Brown cartoons as a child, I’ve always believed in the power of cartoons.As an art form, a form of literature, as a spiritual exercise, as a bringer of light, a bringer of mirth, as a form of entertainment.<br />
Then as I was developing the Cube Grenade idea, I started to see them beyond the traditional confines of “Art”, and more and more, agents of change.<br />
By that I mean, a cartoon with the right, mysterious chemistry of form and content COULD impact an organization in a positive way, to create REAL value, to create a spark that could ignite something unique and powerful.<br />
Without buying huge chunks of expensive media, the way traditional advertising does."
statusquo  via:cervus  disruption  disruptive  inexpensive  advertising  value  change  changeagents  hughmacleod  deschooling  unschooling 
april 2011 by robertogreco
“the purpose-idea”: ten questions for mark earls | Gapingvoid
"Third, “Brand” is what you get as a result of doing great , not a good guide to what to do — it’s the sco­re­board, not the game.
branding  herd  purpose  hughmacleod  markearls  tcsnmy  mission  focus  communication  advertising  marketing  administration  leadership  management 
january 2010 by robertogreco

Copy this bookmark:

to read