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robertogreco : humanscale   17

Maslow’s Hierarchy of Needs vs. The Max Neef Model of Human Scale development
"Maslow wanted to understand what motivated people , in order to accomplish that he studied the various needs of people and created a hierarchy out of those needs. The idea was that the needs that belong towards the end of the Pyramid are Deficit Needs/ Basic Needs (Physiological, safety, love/belonging, esteem) and Growth Needs (Self Actualization).

One must satisfy lower level basic needs before progressing on to meet higher level growth needs. Once these needs have been reasonably satisfied, one may be able to reach the highest level called self-actualization.


The strongest criticism of this theory is based on the way this theory was formed. In order to create a definition of Self Actualization, Maslow identified 18 people as Self Actualizers and studied their characteristics, this is a very small percentage of people. Secondly there are artists, philosophers who do not meet the basic needs but show signs of Self Actualization.

One of the interesting ways of looking at theories that I learned in class was how a person’s place and identity impacts the work he/ she does. Maslow was from US, a capitalist nation, therefore his model never looks at group dynamics or the social aspect.

Contemporary research by Tay & Diener (2011) has tested Maslow’s theory by analyzing the data of 60,865 participants from 123 countries, representing every major region of the world. The survey was conducted from 2005 to 2010.
Respondents answered questions about six needs that closely resemble those in Maslow’s model: basic needs (food, shelter); safety; social needs (love, support); respect; mastery; and autonomy. They also rated their well-being across three discrete measures: life evaluation (a person’s view of his or her life as a whole), positive feelings (day-to-day instances of joy or pleasure), and negative feelings (everyday experiences of sorrow, anger, or stress).

The results of the study support the view that universal human needs appear to exist regardless of cultural differences. However, the ordering of the needs within the hierarchy was not correct.
“Although the most basic needs might get the most attention when you don’t have them,” Diener explains, “you don’t need to fulfill them in order to get benefits [from the others].” Even when we are hungry, for instance, we can be happy with our friends. “They’re like vitamins,” Diener says about how the needs work independently. “We need them all.”

Source :


Max Neef Model of Human Scale Development

Manfred max- Neef is a Chilean Economist. He defines the model as a taxonomy of human needs and a process by which communities can identify their “wealths” and “poverties” according to how these needs are satisfied.

He describes needs as being constant through all cultures and across historical time periods. The thing that changes with time and across cultures is the way that these needs are satisfied. According to the model human needs are to be understood as a system i.e. they are interrelated and interactive.

According to Max Neef the fundamental needs of humans are

• subsistence
• protection
• affection
• understanding
• participation
• leisure
• creation
• identity
• freedom

Max-Neef further classifies Satisfiers (ways of meeting needs) as follows.

1. Violators: claim to be satisfying needs, yet in fact make it more difficult to satisfy a need.

2. Pseudo Satisfiers: claim to be satisfying a need, yet in fact have little to no effect on really meeting such a need.

3. Inhibiting Satisfiers: those which over-satisfy a given need, which in turn seriously inhibits the possibility of satisfaction of other needs.

4. Singular Satisfiers: satisfy one particular need only. These are neutral in regard to the satisfaction of other needs.

5. Synergistic Satisfiers: satisfy a given need, while simultaneously contributing to the satisfaction of other needs.

It is interesting to note that Max-Neef came from Chile which was a socialist nation and therefore his model was more inclusive by considering society at large.

Hi, this article is a part of a series of articles I am writing while studying Design Led Innovation at Srishti Institute of Art, Design & Technology. They are meant to be reflections on things I learn or read about during this time.I look forward to any feedback or crit that you can provide. :)"
nhakhandelwal  2016  abrahammaslow  manfredmaxneef  psychology  self-actualization  humans  humanneeds  needs  motivation  safety  self-esteem  respect  mastery  autonomy  emotions  humandevelopment  creation  freedom  identity  leisure  understanding  participation  affection  protection  subsistence  classideas  sfsh  chile  culture  systemsthinking  humanscale  scale 
august 2017 by robertogreco
Human scale technology — Medium
[video now here:

"Human-Scale – Beyond user-centered design, we need to create systems that are explicitly and deliberately built to be humane. What does this mean, and is it in conflict with existing corporate structures?"]

"To me, the idea of human scale is critical. It’s easy to fall into the trap of thinking that every idea must scale. That thinking is distracting, closes us off from great opportunities, and invites unnecessary complexity.

Turn down the amplifier a little bit. Stay small. Allow for human correction and adjustment. Build for your community, not the whole world.

At this scale, everybody counts. Plus, we get a few other benefits.

Small is simpler. This is good from a pure engineering and design perspective. We strive for simplicity in the structures we build.

Even better, though, small things are more accessible.

You don’t need a full team of fancy Google engineers to build something small. You can be new to programming, or a hobbyist. You don’t have to be born in the right place at the right time to the right parents.

Simpler systems are easier to create, deploy, and maintain.

More people can be the creators and tinkerers, and not just the users.

If you make it small, it’s also cheap to run. You can build a service that supports thousands of people on a $5/month server, or a Raspberry Pi.

So cheap, most likely, that you don’t have to charge anybody for it. With the right architecture, you can run community-size services for less than $10/month, total.

And if this works, we can tackle the issue of incentives.

Not to get all Ben Franklin on you, but if you don’t spend money, you don’t have to make money.

If complexity drops, and cost drops, the community can now build its own systems. Incentives align.

So, it really comes down to this:

Do it yourself. Strip it down. Keep control. Make it for your community. Don’t do it for the money.

And this is where I start to understand what my friend Rebecca Gates means when she says that technologists and designers have a lot to learn from punk and indie rock.

Leave the expensive, large scale, commercial arena rock to Facebook, Google, and Twitter.

We can be The Ramones.

And Bad Brains.

We can press our own records, and run our own labels.

We can make our own spaces based on our own values.

And remember that computing used to be pretty punk rock.

This is the first public computerized bulletin board system, which was set up in a record store in Berkeley in 1973.

In 1974, the year the Ramones formed, Ted Nelson wrote the first book about the personal computer.

It contained perhaps my favorite opening line of any piece of literature: “Any nitwit can understand computers, and many do.”

It was basically a giant zine.

We can reclaim autonomy and agency with the incredible tools we have at hand–we just need to approach it differently."
scale  small  accessibility  simplicity  slow  sfsh  lcproject  openstudioproject  punk  design  web  online  community  theramones  badbrains  scrappiness  diy  values  eyeo  eyeo2016  jessekriss  intimate  safe  groupsize  humans  humanism  humanscale  paulgoodman  efschumacher  ursulafranklin  incentives 
june 2016 by robertogreco
Small Is Beautiful: Impressions of Fritz Schumacher by Donald Brittain, Barrie Howells, Douglas Kiefer - NFB
"This film is a short documentary portrait of economist, technologist and lecturer Fritz Schumacher. Up to age 45, Schumacher was dedicated to economic growth. Then he came to believe that the modern technological explosion had grown out of all proportion to human need. Author of Small Is Beautiful - A Study of Economics as if People Mattered and founder of the London-based Intermediate Technology Development Group, he championed the cause of "appropriate" technology. The film introduces us to this gentle revolutionary a few months before his death."

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small  economics  video  film  documentary  scale  growth  sustainability  1978  donaldbrittain  barriehowells  douglaskiefer  philosophy  efschumacher  humanscale  dehumanization  passivity  conditioning  unschooling  deschooling  humans  society  behavior  economists  place  roots  community  mobility  rootedness 
february 2014 by robertogreco
Slide 1 of 50 (Sci-fi I like, Fictional Futures, Goldsmiths)
"This presentation isn’t about telling. Just read and look at the pictures, and maybe new ideas will come. That’s all it’s about."

"Climb up on the Moon? Of course we did."

"You point towards the galactic centre for two centuries then away for another two."

"Years are pretty arbitrary, and long periods to count. I can’t really conceive of them. But these stars come along every few months, which is a more human scale."

"To get to your house, you had to climb up on top of the city, walk along until you got to your chimney and climb down."

“When I hit the drum like this
I think the sound
was there from the beginning,
and everything has gone to make that sound,
and after it
everything is different.”
perception  scale  humanscale  moon  years  time  streets  turkey  cities  Çatalhöyük  ronherron  archigram  italocalvino  schul  schulzeandwebb  berg  berglondon  ursulaleguin  fictionalfutures  mattwebb  sciencefiction  fiction  culture  literature  science  technology  future  design  scifi 
december 2012 by robertogreco
Webstock '12: Erin Kissane - Little Big Systems on Vimeo
"It's really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we're excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)

Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence."
publishing  apprenticeships  masters  craftsman'stime  time  slow  small  scale  handcrafted  artifacts  systems  systemsthinking  apatternlanguage  christopheralexander  design  contentstrategy  content  2012  webstock  webstock12  erinkissane  humanscale  craft  craftsmanship 
march 2012 by robertogreco
» 24 February 2012, baked by Ben Ward @ The Pastry Box Project
"We must reject this. We must recover our sanity where 100 million users does not represent the goal criteria of every new service. We must recover the mindset where a service used by 10,000 users, or 1,000 users, or 100 users is *admired, respected, and praised* for its actual success. All of those could be sustainable, profitable ventures. If TechCrunch doesn't care to write about you, all the better…

It should not be demanded that a service reach everyone to be considered relevant. If anything at all can be ‘demanded’ in this context, it is only that you be held to your own high standards, and that you take your ideas as far as you can. Whether it's one hundred or one billion users, we should all recognize success."
humanscale  2012  benward  reach  small  scale 
february 2012 by robertogreco
SpeEdChange: If you say "scale up," you don't understand humanity
"The trick to sharing "best practices" is to stop doing that. Instead, share "our practices" and let ideas meet, collide, mix, and take root differently in each place. The trick to "scaling up" is the same - stop trying. If BMW has to "Americanize" their cars in order to sell them in the United States (adding cup holders, etc), what makes people like Intel or the KIPP or TFA foundations so arrogant as to imagine that they can replicate themselves among vastly different communities?

Instead we imagine, attempt, describe, converse. We pass along concepts, not plans. We share observations, not blueprints. We accept that whether it is a child or a school, we can not evaluate anything with a checklist or a score, but only with very human description.

That's a less rational world which requires more humane effort, and it contains troubling mountains and deep valleys because it is not flat. But it is the world in which we actually live."
heartofdarkness  wine  diversity  differences  norming  norms  standardization  rttt  nclb  arneduncan  benjamindistraeli  williamgladstone  cottonmather  hybridization  worldisflat  universaldesign  scalingup  scalingacross  germany  france  uk  us  americanization  localism  local  teaching  learning  unschooling  deschooling  comparativeeducation  blueprints  society  americanexceptionalism  exceptionalism  reform  britisshemprire  thomasfriedman  assimiliation  cooexistence  frenchcolonialism  terroir  deborahfrieze  margaretwheatley  anglocentrism  decolonization  colonization  humanscale  human  scaling  scale  education  schools  2012  irasocol 
february 2012 by robertogreco
How One Kitchen Table in Brooklyn Became a School for Coders - Steven Heller - Technology - The Atlantic
""We modeled it after our ideal teaching environment," Pitaru says about the genesis, "which means we only take as many students as can fit around our kitchen table (a maximum of five, because the small number is ideal for group-thinking). The seating arrangement is important, as we all get to talk and look at each other rather than face a big projection on a wall."…

Participants are FIFO or first-come-first-serve. As for instructors "We love having guest instructors mainly because it allows us to become students and learn something new," Pitaru says…

Pitaru was recently contacted by someone who wants to open a Kitchen-Table-Coders in London. "Trademarking doesn't worry me," he says. "I'll be flattered if due to our efforts, more kitchen tables are used for learning code, and happy to help anyone who wishes to do so.""

[See also: ]
hacking  iphone  processing  workshops  stevenheller  davidnolen  amitpitaru  kitchentablecoders  deschooling  unschooling  discussion  conversation  groupsize  tcsnmy  pedagogy  teaching  development  roundtable  learning  coding  slow  humanscale  small  brooklyn  nyc  education  lcproject 
february 2012 by robertogreco
Social ecology of similarity
"Social ecologies shape the way people initiate and maintain social relationships. Settings with much opportunity will lead to more fine-grained similarity among friends; less opportunity leads to less similarity. We compare two ecological contexts—a large, relatively diverse state university versus smaller colleges in the same state—to test the hypothesis that a larger pool of available friendship choices will lead to greater similarity within dyads. Participants in the large campus sample reported substantially more perceived ability to move in and out of relationships compared to participants in the small colleges sample. Dyads were significantly more similar on attitudes, beliefs, and health behaviors in the large campus than in the small colleges sample. Our findings reveal an irony—greater human diversity within an environment leads to less personal diversity within dyads. Local social ecologies create their own “cultures” that affect how human relationships are formed."
small  innovation  groupthink  diversity  deschooling  unschooling  learning  education  universities  colleges  humanscale  scale  humans  lcproject  toshare  tcsnmy  relationships  socialecology  smallschools 
january 2012 by robertogreco
Nintendo's Miyamoto Stepping Down, Working on Smaller Games | Game|Life |
"What I really want to do is be in the forefront of game development once again myself," Miyamoto said. "Probably working on a smaller project with even younger developers. Or I might be interested in making something that I can make myself, by myself. Something really small."

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nintendo  shigerumiyamoto  small  scale  humanscale  organizations  2011  cv  howwework  howwelearn  meaningmaking  gaming  videogames  edg  srg  glvo  tcsnmy  unschooling  deschooling  audiencesofone  teams  groupsize  slow  simplicity  simple 
december 2011 by robertogreco
This economic collapse is a 'crisis of bigness' | Paul Kingsnorth | Comment is free | The Guardian
"Kohr's claim was that society's problems were not caused by particular forms of social or economic organisation, but by their size. Socialism, anarchism, capitalism, democracy, monarchy – all could work well on what he called "the human scale": a scale at which people could play a part in the systems that governed their lives. But once scaled up to the level of modern states, all systems became oppressors. Changing the system, or the ideology that it claimed inspiration from, would not prevent that oppression – as any number of revolutions have shown – because "the problem is not the thing that is big, but bigness itself"."
economics  scale  2011  paulkingsnorth  leopoldkohr  size  collapse  capitalism  human  humanscale  slow  growth  society  power  greed  small 
september 2011 by robertogreco
Small Places of Anarchy in the City: Three Investigations in Tokyo | This Big City
“Tokyo, a city of parts where the individual defines the large scale shows the elimination of the hierarchical city, quietly dismissing accumulated forms of power in favour of a situation in which everyone is free to realize their possibilities. Tokyo makes it possible for slim segments of the population to generate their own environments in scattered oases of a vast metroscape. What emerges here is the idea of the city of unimposed order, consisting of communal self-determination on one hand and individual freedom on the other. Here authority is practical, rather than absolute or permanent, and based in communication, negotiation.

Small places of anarchy are zones of human-scale action, attachment and care. They can:

1) Replace state control with regards to an aspect of city life.

2) Take away that aspect from the requirement of majority rule.

3) Promote unimposed order as the style working…"
tokyo  japan  chrisberthelsen  cities  anarchism  anarchy  diy  gardening  urbangardening  urbanfarming  flatness  chaos  yoshinobuashihara  order  selfdetermination  authority  maps  mapping  adaptability  unschooling  deschooling  urban  urbanism  glvo  negotiation  communication  environment  place  meaning  meaningmaking  activism  scale  human  humanscale  2011  horizontality  horizontalidad 
september 2011 by robertogreco
Spencer's Scratch Pad: Smaller Stories
"We want to believe in huge stories w/ insurmountable conflicts, bravely heroic protagonists & settings that are other-worldly…fairy tales & legends, but we want those stories to be placed w/in the non-fiction section of our bookstore…movie…"based upon a true story"…

We want to believe in these big stories, because we are convinced that our own stories are too small. All too often, the "small stories" are too subtle, too nuanced & too authentic for us to celebrate. What's the drama in pushing your daughter on the swing after realizing that you've been devoting too much time to work? Where's the inspiration in learning how to handle conflict without yelling or falling apart?

However, what if the most triumphant stories are the humble ones? What if the life-changing narratives are filled with small acts of courage & incremental moments of character development? …when you admit that you are broken and choose love over bitterness anyway?"
johnspencer  gregmortenson  truth  fiction  belief  humility  small  scale  simplicity  sustainability  otherworldly  inspiration  narrative  storytelling  2011  smallmoments  character  nuance  supersizedheroes  neighborsizedheroes  family  whatmatters  everylittlebitcounts  human  humanscale 
april 2011 by robertogreco
Edward Hall: The perfect group size = 8-12 - Signal vs. Noise (by 37signals)
"Fortunately, something is known both empirically and scientifically about the influence exerted by size on groups and the effect of size on how the groups perform. Research with business groups, athletic teams, and even armies around the world has revealed there is an ideal size for a working group. This ideal size is between eight and twelve individuals. This is natural, because man evolved as a primate while living in small groups…Eight to 12 persons can know each other well enough to maximize their talents. In groups beyond this size, the possible combinations of communication between individuals get too complex to handle; people are lumped into categories and begin the process of ceasing to exist as individuals. Tasks than can’t be handled by a group of eight to 12 are probably too complex and should be broken down further. Participation and commitment fall off in larger groups — mobility suffers; leadership doesn’t develop naturally but is manipulative and political."
37signals  business  collaboration  productivity  psychology  groups  size  groupsize  tcsnmy  edwardhall  management  process  small  scale  humanscale  lcproject 
june 2010 by robertogreco
Small Is Beautiful - Wikipedia
"Small Is Beautiful: Economics As If People Mattered is a collection of essays by British economist E. F. Schumacher. The phrase "Small Is Beautiful" came from a phrase by his teacher Leopold Kohr.[1] It is often used to champion small, appropriate technologies that are believed to empower people more, in contrast with phrases such as "bigger is better"."

[see also: ]
anarchism  books  consumerism  simplicity  consumption  culture  small  green  environment  economics  decentralization  sustainability  technology  toread  via:roberthinsch  efschumacher  scale  humanscale 
june 2010 by robertogreco
The disease of giants - Signal vs. Noise (by 37signals)
"One last excerpt from Edward Hall’s “Beyond Culture.” Here he riffs on how things keep getting bigger despite evidence humans actually thrive in the opposite sort of environment."
homeschool  education  learning  schools  business  economics  history  space  scale  human  society  architecture  culture  edwardhall  small  humanscale  37signals  tcsnmy 
july 2006 by robertogreco

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