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robertogreco : ibeacon   3

Estimote Beacons — real world context for your apps
"Estimote Beacons and Stickers are small wireless sensors that you can attach to any location or object. They broadcast tiny radio signals which your smartphone can receive and interpret, unlocking micro-location and contextual awareness.

With the Estimote SDK, apps on your smartphone are able to understand their proximity to nearby locations and objects, recognizing their type, ownership, approximate location, temperature and motion. Use this data to build a new generation of magical mobile apps that connect the real world to your smart device.

Estimote Beacons are certified iBeacon™ compatible and ready for deployment at scale."

[via: http://qz.com/253350/these-cute-tiny-sensors-will-soon-be-watching-you-everywhere/ ]
seonsors  beacon  2014  ibeacon  internetofthings  bluetooth  ios  iot 
august 2014 by robertogreco
How Apple iBeacon Will Transform Local Commerce | steve cheney – technology, business & strategy
"2. Beacons can take any form factor and can be placed anywhere. From a developer perspective, they simply advertise data in peripheral mode by broadcasting a unique identifier. App developers then use this to understand the location of your device and connect you to a service or to content in the cloud. Apple integrates iBeacon into CoreLocation (nothing to do with the old Core Bluetooth framework). Beacons sit back and broadcast. The discovery, handshaking and communication are all handled by Apple.

3. People compare Bluetooth and the now-defunct NFC—but use-cases like range sensing show how superior Bluetooth is and why Apple chose it. BTE also has forward proofing built in—today’s chips are so advanced they have built-in support for over the air (OTA) firmware updates.1. This is a big deal and means beacons can be updated after being deployed. New firmware can be broadcast to the beacon to enable things like battery saving intelligence—e.g, it’s possible to turn off a beacon at night (if inside a store) to make the battery last longer, or download system upgrades and security patches.

4. Additionally BTE allows the concept of ranges—near, medium, and far under iBeacon. This enables distinctions to be made based on distance, enabling both geofences as well as true proximity-based services (touching your iPhone against something). iBeacon and Bluetooth will enable geofencing that is much more granular than today’s location technologies (GPS + WiFi). But another of the less talked about use-cases that is super compelling is indoor navigation.

5. Retailers will be able to easily arrange multiple beacons (3 or more) to do triangulation. This allows rough indoor navigation for less than $100 today (much less in the future). Why would retailers not consider deploying beacons when every single person with an iPhone can be marketed to?2 Indoor navigation is very interesting to Google, and they have been playing with indoor Maps for years. So—though beacons are more about proximity and context than trying to locate position precisely, both may be interesting to Apple and Google for different reasons.

6. Indoor navigation can go way beyond traditional geofencing, which simply senses presence—for example, placing  15 beacons every 10 feet apart could create a mesh network, with each beacon transferring different IDs to the phone and to each other. This would allow the network to detect you with a high level of precision indoors. One of the keys for using beacons like this will reside in being able to update them after deployment to a later firmware via OTA updates. Market leaders like Estimote are already thinking this far ahead, so deployments made today can be extended for years as new software features are devised at the app layer."
ibeacon  bluetooth  nfc  commerce  apple  2013  stevecheney  mobile  ios  ios7 
october 2013 by robertogreco
Radius Networks
"Want a standalone iBeacon to use for development? Here's a procedure you can use to build your own for under $100. If you don't want to go to the trouble, we can ship you a pre-built development kit including everything below (except the cell phone charger -- you probably have one already!)

If you want to build one yourself, you'll need basic Linux command line skills. In the instructions, commands you type on the Raspberry Pi look like the block below. Lines starting with $ are things you type (you do not actually type the $) and other lines are responses from the computer."
ibeacon  raspberrypi  howto 
october 2013 by robertogreco

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