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robertogreco : icq   1

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic
"tl;dr version

1. The sharing you see on sites like Facebook and Twitter is the tip of the 'social' iceberg. We are impressed by its scale because it's easy to measure.

2. But most sharing is done via dark social means like email and IM that are difficult to measure.

3. According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.

4. Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications."
icq  usenet  online  socialnetworks  socialnetworking  joshschwartz  theunseenmass  theunseen  darknet  stumbleupon  digg  ycombinator  reddit  twitter  facebook  im  email  sharing  social  history  web  socialmedia  2012  alexismadrigal  sarkmatter  darksocial 
october 2012 by robertogreco

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