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robertogreco : imprint   1

The digital doesn't annihilate the analog, and the business card creativity proves it. : Observatory: Design Observer
"The digital does not annihilate the analog. It glorifies it. Paper books and vinyl records were once quotidian; today they are objects to defend, romanticize, venerate.

Or consider this example: the humble business card. As a genre of object, it is “doomed,” one technology observer asserted not long ago, asking, “Who needs business cards when you have Google?” The function of the business card, in other words, has been replaced by a more efficient alternative: “We don't need to be made legible to each other because we have already written ourselves onto the Internet.”

I wish I believed this. I’ve recently run out of cards and have seriously considered whether I can get away with not ordering a new set. But take a look around, and it’s not hard to find evidence of a business-card-centered creative renaissiance. In fact, start with the very object offered up as a metaphor for the business card’s pending demise: A marketing agency specializing in “viral” campaigns has one that…"
gifts  sharing  projectideas  glvo  edg  srg  creativity  printing  imprint  2012  paper  businesscards  digital  analog  robwalker 
september 2012 by robertogreco

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