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robertogreco : jcpenney   5

J.C. Penney offers kids free haircuts - Sep. 10, 2012
"J.C. Penney announced an unconventional new promotion Monday in a bid to take a cut out of the competition.

In an email to customers, CEO Ron Johnson said that starting in November, kids from kindergarten to sixth grade can get free haircuts every Sunday at J.C. Penney (JCP, Fortune 500) stores.

The announcement follows J.C. Penney's previous offer of free back-to-school haircuts for kids. Johnson said that promotion had been "far bigger than I expected," leading the company to give away over 1.6 million free haircuts in August."
children  promotions  haircuts  retail  2012  ronjohnson  jcpenney 
september 2012 by robertogreco
Ron Johnson on the Progress of His J.C. Penney Remake - Businessweek
"If you change the interface, you can dramatically change the entire experience of the product…What we call that is the street, and you’re standing in the middle of it…

“Let’s not look at the paper. Where is the best place to buy a pair of jeans? …Let's … go there right now.” …

Our average store will have almost a third of a mile of streets when it’s done. There’ll be different activities along the street throughout the store. …

We view this as a startup. Like any startup, the question is how big will you be when you get your idea fully played out? At the end of this year, we’ll kind of find out how big our startup is. It will be less than it was the year before because we’re going through this process of retraining our customer. We knew we would go backwards, but once we get to next year, we think we start to propel forward. We’ve just got to get to the other side…

You know, we’re here to put a bear hug around the middle class, treat that customer with respect."

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departmentstores  remakes  clothing  experience  retail  redesign  tcsnmy  startups  ronjohnson  jcpenney  2012 
september 2012 by robertogreco
J.C. Penney's Slippery Slope Shows No Sign of Slowing | InvestorPlace
[Going back to bookmark some J.C. Penney-related articles I've seen this year. There's a trend a-brewing.]

[Previously mentioned here: ]
2012  jcpenney 
september 2012 by robertogreco
JC Penney Gay Dads To Appear On Retailer's NYC Pride Float
[Going back to bookmark some J.C. Penney-related articles I've seen this year. There's a trend a-brewing.]

"Cooper Smith And Todd Koch, the two dads who appeared with their painfully adorbs kids in that controversial Father's Day ad for JC Penney, will appear on the retailers LGBT employee float in the NYC Pride March. Details follow. 

“When we were asked by JC Penney's LGBT employee group to be part of their float at NYC Pride, Todd and I immediately said yes. Just as they as a company have honored families like ours, we consider this our way of honoring them and the hundreds of employees who are planning to take part,” Cooper told GLAAD (via press release). “We're so proud of JC Penney for including families like ours in their celebration of parents and showcasing the diversity of the American experience.”"

[Previously mentioned here: ]
nycpride  lgbt  2012  jcpenney 
september 2012 by robertogreco
A Vision for Talkable Brand: J.C. Penney - Digital Influence Mapping Project
"Ron Johnson, now CEO of J.C. Penney…ran the Apple stores before…his first few months at the historic department store have been challenged by Wall Street who only see short term revenue problems and subsequent stock dips.

…With so much abundance via the Internet, the store is there to inspire. He has plenty of other innovations up his sleeve from activities in-store (cooking classes?) to iPad-toting staff, to magic dressing rooms that somehow connect online with in-store…

I hope his vision gets realized and it pans out in a timely fashion. It stands to make J.C. Penney and those that chase after its vision into places we talk about and, in his words, “belong.”

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jcpenney  cafes  openstudioproject  lcproject  social  2012  experience  apple  retail  ronjohnson  via:russelldavies 
september 2012 by robertogreco

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