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robertogreco : jellyhelm   3

Jelly Helm Studio — STORY: Limited edition letterpress + full color print
"Joseph Campbell’s famous chart of the archetypal story, typographically illustrated with color-coded examples of ten classic heroes, from Buddha to Jesus to Luke Skywalker to Dorothy Gale of Kansas.<br />
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Letterpress printing by Kyle Van Horn in Baltimore, color printing by Stevens Printing in Portland, on 88# Strathmore Bristol Wove Writing Cover Ultimate White, 14” x 18” <br />
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Numbered edition of 150 prints, $65 + shipping."
josephcampbell  stories  storytelling  classideas  charts  jellyhelm  prints  flowchart  myth  tcsnmy 
august 2011 by robertogreco
Jelly Helm Studio
""We are a communication studio in Portland, Oregon.

We work with purpose-driven people and companies to authentically and powerfully express their stories.

Our work builds community.

Clients include the Portland Timbers, Chinook Book, Oregon Humanities, Wikipedia, Imperial Woodpecker, Infectious Diseases Research Institute, Forest Ethics, Nike, Red Hat, Dell, University of California and Youth, Rights & Justice.

Jelly Helm is formerly Executive Creative Director of Wieden+Kennedy in Portland and Amsterdam, Associate Professor at Virginia Commonwealth University Adcenter, Group Creative Director at The Martin Agency, and Founder/Director of W+K 12, Wieden+Kennedy’s experimental in-house school.

I’m interested in story, artisan values, and the open/free/sharedknowledge movement.I’m interested in the role of story in the emerging culture."
design  art  film  advertising  portland  oregon  jellyhelm  wk  wk12  wieden+kennedy 
august 2011 by robertogreco
Makin' Ads: 5 Rules from Wieden + Kennedy
"Act Stupid. "Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. If you think you know the answer better than somebody else does, you become closed to being fresh."

Shut up. "The first thing we do when we meet with clients is listen. We try to figure out what their problems are. Then we come back with questions, not solutions. We write these out and put them on the wall. And then we circle the ones that we think are interesting. More often than not, the questions hold the answer."

Always say yes…

Chase Talent. "Find people who make you better. It's best to be the least talented person in the room. It's reciprocal. It challenges you to keep up."

Be Fearless. "Do anything, say anything. 'You're not useful to me until you've made three momentous mistakes.'…if you try not to make mistakes, you miss out on the value of learning from them."
advertising  rules  wk  wieden+kennedy  innovation  learning  danwieden  davidkennedy  ignorance  curiosity  listening  openminded  classideas  jellyhelm  optimism  failure  risktaking  mistakes 
august 2011 by robertogreco

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